//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"United States"
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenprodukt"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
United States
Markenartikel
843
Brand
842
Brand management
375
Markenführung
375
Consumer behaviour
254
Konsumentenverhalten
254
Brand image
152
Markenimage
152
Deutschland
81
Germany
81
Beziehungsmarketing
62
Relationship marketing
62
Luxury goods
52
Luxusgüter
52
Theorie
52
Theory
52
Handelsmarke
46
Marketing management
46
Marketingmanagement
46
Store brand
46
Social Web
44
Social web
44
USA
37
Marketing
35
International marketing
28
Internationales Marketing
28
Advertising effects
24
Einzelhandel
24
Retail trade
24
Werbewirkung
24
Market research
23
Marktforschung
23
India
21
Indien
21
Internet marketing
21
Online-Marketing
21
Preismanagement
21
Pricing strategy
21
Advertising
19
more ...
less ...
Type of publication
All
Article
37
Type of publication (narrower categories)
All
Book section
Article in journal
264
Aufsatz in Zeitschrift
264
Graue Literatur
42
Non-commercial literature
42
Aufsatz im Buch
37
Arbeitspapier
32
Working Paper
32
Hochschulschrift
18
Thesis
16
Collection of articles of several authors
14
Sammelwerk
14
Reprint
7
Aufsatzsammlung
4
Case study
4
Fallstudie
4
Collection of articles written by one author
3
Sammlung
3
Bibliografie
2
Company information
2
Firmeninformation
2
Amtsdruckschrift
1
Bibliographie
1
Conference proceedings
1
Fallstudiensammlung
1
Government document
1
Konferenzschrift
1
Mehrbändiges Werk
1
Multi-volume publication
1
No longer published / No longer aquired
1
more ...
less ...
Language
All
English
36
German
1
Author
All
Davis, Jennifer
2
Maniatis, Spyros
2
Aaker, Jennifer
1
Ahuvia, Aaron
1
Alexander, Miles J.
1
Baird, Stephen R.
1
Bao, Yeqing
1
Barnes, Stuart J.
1
Barsky, Robert B.
1
Benet-Martínez, Verónica
1
Bergen, Mark
1
Berndt, Ernst R.
1
Beverland, Michael B.
1
Bode, Matthias
1
Bruemmer, Paul
1
Chryssochoidis, George
1
De Chernatony, Leslie
1
Dutta, Shantanu
1
Einwiller, Sabine
1
Ferrucci, Edoardo
1
Finiw, Maryann
1
Garolera, Jordi
1
Giner Larza, Eva Maria
1
Gobé, Marc
1
Greenbaum, Arthur J.
1
Ivens, Björn Sven
1
Khanyapuss Punjaisri
1
Kim, Minjeong
1
Kjeldgaard, Dannie
1
Klink, Richard R.
1
Korzenny, Felipe
1
Kyle, Margaret K.
1
Leischnig, Alexander
1
Leone, Maria Isabella
1
Levy, Daniel C.
1
Ling, Davina C.
1
Linn, Janet
1
Loock, Neal Van
1
Luedicke, Marius K.
1
Maul, Karl-Heinz
1
more ...
less ...
Published in...
All
Trademark litigation : pragmatic tactics and techniques of winning
3
Brand management ; Vol. 1
2
Cross-cultural and critical perspectives on brands
2
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
2
Multichannel marketing ecosystems : [creating connected customer experiences]
2
Scanner data and price indexes
2
Trademarks, brands, and competitiveness
2
Advances in electronic marketing
1
Brand management ; Vol. 4
1
Brands and brand management : contemporary research perspectives
1
Breaking new ground in theory and practice
1
Consumer brand relationships : meaning, measuring, managing
1
Contemporary consumer culture theory
1
Design thinking : integrating innovation, customer experience and brand value
1
Disrupt together : how teams consistently innovate
1
Engaging consumers through branded entertainment and convergent media
1
Enhancing knowledge development in marketing ; Vol. 21
1
European pork chains : diversity and quality challenges in consumer-oriented production and distribution
1
Handbook of partial least squares : concepts, methods and applications
1
Handbook of research in international marketing
1
International advertising and communication : current insights and empirical findings
1
International marketing ; Vol. 2
1
International marketing in the fast changing world
1
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
1
Memorable customer experiences : a research anthology
1
Neue Entwicklungen im Rechnungswesen : Prozesse optimieren, Berichtswesen anpassen, Kosten senken
1
Psychology of branding
1
The interface of business and culture
1
Trademarks and their role in innovation, entrepreneurship and industrial organization
1
more ...
less ...
Source
All
ECONIS (ZBW)
37
Showing
1
-
10
of
37
Sort
Relevance
Date (newest first)
Date (oldest first)
1
From a distinctive sign to an exchangeable asset : exploring the U.S. market for trademark licensing
Ferrucci, Edoardo
;
Leone, Maria Isabella
;
Romagnoli, Manuel
- In:
Trademarks and their role in innovation, …
,
(pp. 97-123)
.
2021
Persistent link: https://www.econbiz.de/10012597133
Saved in:
2
Brand doings in a performative perspective : an analysis of conceptual brand discourses
Bode, Matthias
;
Kjeldgaard, Dannie
- In:
Contemporary consumer culture theory
,
(pp. 251-282)
.
2017
Persistent link: https://www.econbiz.de/10011666520
Saved in:
3
Perceived quality of Asian brands by US consumers : case of cosmetic brand using age as a moderator
Southworth, Sarah
;
Kim, Minjeong
- In:
International marketing in the fast changing world
,
(pp. 235-253)
.
2015
Persistent link: https://www.econbiz.de/10011416191
Saved in:
4
Product placement in the pharmaceutical industry : the case of Sinemet in ER
Rubia Orti, Jose Enrique de la
;
Giner Larza, Eva Maria
; …
- In:
Engaging consumers through branded entertainment and …
,
(pp. 170-188)
.
2015
Persistent link: https://www.econbiz.de/10011389602
Saved in:
5
The personality of brand lovers
Rauschnabel, Philipp A.
;
Ahuvia, Aaron
;
Ivens, Björn Sven
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 108-122)
.
2015
Persistent link: https://www.econbiz.de/10011279721
Saved in:
6
How brands can succeed in the local mobile revolution
Bruemmer, Paul
- In:
Multichannel marketing ecosystems : [creating connected …
,
(pp. 144-156)
.
2014
Persistent link: https://www.econbiz.de/10010481828
Saved in:
7
The rise of digital branding
McEvoy, Simon
- In:
Multichannel marketing ecosystems : [creating connected …
,
(pp. 12-20)
.
2014
Persistent link: https://www.econbiz.de/10010481854
Saved in:
8
Opportunities in branding : benefits of cross-functional collaboration in driving identity
Finiw, Maryann
- In:
Disrupt together : how teams consistently innovate
,
(pp. 235-253)
.
2014
Persistent link: https://www.econbiz.de/10010406706
Saved in:
9
Emotional branding : what, when, and why
Turner, Monique Mitchell
- In:
Psychology of branding
,
(pp. 15-37)
.
2013
Persistent link: https://www.econbiz.de/10009775626
Saved in:
10
Trademarks, brands, and competition
Davis, Jennifer
;
Maniatis, Spyros
- In:
Trademarks, brands, and competitiveness
,
(pp. 119-137)
.
2013
Persistent link: https://www.econbiz.de/10009758701
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->