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Search: subject_exact:"Dienstleistungsmarketing"
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Dienstleistungsmarketing
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Cases on innovations in educational marketing : transnational and technological strategies
1
E-marketing ; Vol. 2
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Journal of service research : JSR
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Lean Six Sigma in service : applications and case studies
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Managing consumer services : factory or theater?
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The design of consumer experiences : managerial approaches for service companies
Carù, Antonella
;
Cova, Bernard
- In:
Managing consumer services : factory or theater?
,
(pp. 91-108)
.
2014
Persistent link: https://www.econbiz.de/10010478148
Saved in:
2
Marketing a blended university program : an action research case study
Ley, Kathryn
;
Gannon-Cook, Ruth
-
2012
Persistent link: https://www.econbiz.de/10009575226
Saved in:
3
Marketing services globally : the benefits of e-learning
Blacher-Wilson, Felicia
;
Mense, Evan G.
;
Richardson, …
- In:
Cases on innovations in educational marketing : …
,
(pp. 313-326)
.
2011
Persistent link: https://www.econbiz.de/10009406204
Saved in:
4
Unifying service marketing and operations with service experience management
Kwortnik, Robert J.
;
Thompson, Gary M.
- In:
Journal of service research : JSR
11
(
2008/09
)
4
,
pp. 389-406
Persistent link: https://www.econbiz.de/10003853593
Saved in:
5
Industrial distribution and logistics (IDIS) program recruiting process design : a lean six sigma case study
Hussion, Blake
;
McMurray, Stefan
;
Rowe, Parker
;
Smith, Matt
- In:
Lean Six Sigma in service : applications and case studies
,
(pp. 207-252)
.
2009
Persistent link: https://www.econbiz.de/10003932838
Saved in:
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