Unifying service marketing and operations with service experience management
Year of publication: |
2009
|
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Authors: | Kwortnik, Robert J. ; Thompson, Gary M. |
Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 11.2008/09, 4, p. 389-406
|
Subject: | Kreuzfahrt | Cruise | Dienstleistungsmarketing | Services marketing | Dienstleistungsmanagement | Service management | Kundenzufriedenheit | Customer satisfaction | USA | United States |
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