Fattahi, Ali; Li, Yuexing; Sahin, Ozge - 2022
Bundle promotions have become increasingly popular among online retailers due to their potential in increasing revenue …, as advertised deals, or as personalized promotions) and how they are structured (e.g., buy one get one free, spend $100 … get 25% off, or buy 3 get $20 off). Understanding how customers respond to these promotions and designing optimal bundle …