//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Virales Marketing"
~subject:"Web 2.0 technologies"
~type_genre:"Case study"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Online marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Virales Marketing
Web 2.0 technologies
Online-Marketing
174
Internet marketing
169
Social Web
70
Social web
70
Deutschland
31
Germany
31
Marketingmanagement
23
Marketing management
22
USA
21
United States
21
Erfolgsfaktor
19
Success factor
19
Brand management
17
Markenführung
17
Soziale Software
13
Nonprofit organization
12
Nonprofit-Organisation
12
Electronic Commerce
11
KMU
11
Marketing
11
SME
11
Advertising effects
10
Beziehungsmarketing
10
Relationship marketing
10
Web 2.0-Technologien
10
Website
10
Werbewirkung
10
E-commerce
9
Search engine
9
Soziales Netzwerk
9
Suchmaschine
9
Viral marketing
9
Welt
8
World
8
World Wide Web 2.0
8
Branchenentwicklung
7
Online retailing
7
Online-Handel
7
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
13
Book / Working Paper
6
Type of publication (narrower categories)
All
Case study
Article in journal
1,501
Aufsatz in Zeitschrift
1,501
Aufsatz im Buch
110
Book section
110
Ratgeber
49
Guidebook
46
Graue Literatur
38
Non-commercial literature
38
Arbeitspapier
27
Working Paper
27
Hochschulschrift
25
Collection of articles of several authors
23
Sammelwerk
23
Fallstudie
19
Konferenzschrift
16
Thesis
15
Conference paper
13
Konferenzbeitrag
13
Aufsatzsammlung
11
Lehrbuch
8
Conference proceedings
7
Textbook
7
Collection of articles written by one author
6
Sammlung
6
Amtsdruckschrift
2
Glossar enthalten
2
Glossary included
2
Government document
2
Accompanied by computer file
1
Elektronischer Datenträger als Beilage
1
more ...
less ...
Language
All
English
15
German
4
Author
All
Michelis, Daniel
2
Schildhauer, Thomas
2
Asencio, Hugo
1
Bernoff, Josh
1
Brennan, Bernie
1
Buttle, Francis A.
1
De Bruyn, Arnaud
1
Dubach Spiegler, Erica
1
Dumont, Georgette E.
1
Groeger, Lars
1
Hall, Starr
1
Hildebrand, Christian
1
Janoschka, Anja
1
Jayasekera, Ranadeva
1
Jin, Seunga Venus
1
Kaiser, Carolin
1
Kim, Molan
1
Li, Charlene
1
Lilien, Gary L.
1
Ma, Liang
1
Michahelles, Florian
1
Mohr, Iris
1
Papadopoulos, Thanos
1
Reid, Julie
1
Santos, Shawn
1
Schafer, Lori
1
Sun, Rui
1
Thompson, Scott A.
1
Whitehead, Lisa
1
Youn, Seounmi
1
Zhang, Zhibin
1
more ...
less ...
Published in...
All
Cases on strategic social media utilization in the nonprofit sector
3
Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
1
E-marketing ; Vol. 1
1
HMD : Praxis der Wirtschaftsinformatik
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of sports marketing & sponsorship
1
International journal of technology marketing : IJTMkt
1
Journal of consumer behaviour : an international research review
1
Pervasive advertising
1
Strong brands, strong relationships
1
Wiley & SAS business series
1
Word of mouth and social media
1
more ...
less ...
Source
All
ECONIS (ZBW)
19
Showing
1
-
10
of
19
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Reconnecting with the past in social media : the moderating role of social influence in nostalgia marketing on Pinterest
Youn, Seounmi
;
Jin, Seunga Venus
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
6
,
pp. 565-576
Persistent link: https://www.econbiz.de/10011815001
Saved in:
2
How companies succeed in social business : case studies and lessons from Adobe, Cisco, Unisys, and 18 more brands
Santos, Shawn
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011304259
Saved in:
3
Customer-to-customer relationship management (CCRM) : how marketers can successfully engage consumers online
Kim, Molan
;
Thompson, Scott A.
- In:
Strong brands, strong relationships
,
(pp. 185-200)
.
2015
Persistent link: https://www.econbiz.de/10011313571
Saved in:
4
Microblogging (Weibo) and environmental nonprofit organizations in China : the case of urban air pollution monitoring campaign
Ma, Liang
;
Zhang, Zhibin
- In:
Cases on strategic social media utilization in the …
,
(pp. 94-121)
.
2015
Persistent link: https://www.econbiz.de/10010507692
Saved in:
5
Enhancing organizational capacity through the use of social media
Sun, Rui
;
Asencio, Hugo
;
Reid, Julie
- In:
Cases on strategic social media utilization in the …
,
(pp. 262-300)
.
2015
Persistent link: https://www.econbiz.de/10010507809
Saved in:
6
Aligning the virtual with the physical : social media, strategy, and Arts and Gardens
Dumont, Georgette E.
- In:
Cases on strategic social media utilization in the …
,
(pp. 184-208)
.
2015
Persistent link: https://www.econbiz.de/10010507828
Saved in:
7
Social Media Handbuch : Theorien, Methoden, Modelle und Praxis
Michelis, Daniel
(
ed.
);
Schildhauer, Thomas
(
ed.
)
-
2015
-
3., aktualisierte und erweiterte Auflage
Persistent link: https://www.econbiz.de/10013544068
Saved in:
8
Word-of-mouth marketing influence on offline and online communications : evidence from case study research
Groeger, Lars
;
Buttle, Francis A.
- In:
Word of mouth and social media
,
(pp. 20-40)
.
2014
Persistent link: https://www.econbiz.de/10010409814
Saved in:
9
Viral marketing via social networking sites : perceptions of students in a university environment
Jayasekera, Ranadeva
;
Papadopoulos, Thanos
-
2012
Persistent link: https://www.econbiz.de/10009575365
Saved in:
10
Identifying future research opportunities in online consumer review : the case study of "TripAdvisor"
Whitehead, Lisa
- In:
International journal of technology marketing : IJTMkt
6
(
2011/12
)
4
,
pp. 341-354
Persistent link: https://www.econbiz.de/10009546057
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->