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~subject:"Virales Marketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Biography"
~type_genre:"Non-commercial literature"
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1
Digitization and pre-purchase information : the causal and welfare impacts of reviews and crowd ratings
Reimers, Imke C.
;
Waldfogel, Joel
-
2020
Persistent link: https://www.econbiz.de/10012219570
Saved in:
2
Impact of online reviews in online booking : case study capital City of Kosovo
Jashari, Fitore
;
Rrustemi, Visar
- In:
EuroEconomica
37
(
2018
)
1
,
pp. 151-164
Persistent link: https://www.econbiz.de/10011947417
Saved in:
3
The use and impact of Goodreads rating and reviews, for readers of Arabic books
Alghamdi, Ahmad Mohammad
;
Ihshaish, Hisham
- In:
International journal of business information systems : …
37
(
2021
)
4
,
pp. 442-466
Persistent link: https://www.econbiz.de/10012612760
Saved in:
4
Digitization and pre-purchase information : the causal and welfare impacts of reviews and crowd ratings
Reimers, Imke
;
Waldfogel, Joel
- In:
American economic review
111
(
2021
)
6
,
pp. 1944-1971
Persistent link: https://www.econbiz.de/10012546658
Saved in:
5
Booking now or later : do online peer reviews matter?
Zhang, Zili
;
Liang, Sai
;
Li, Hengyun
;
Zhang, Ziqiong
- In:
International journal of hospitality management
77
(
2019
),
pp. 147-158
Persistent link: https://www.econbiz.de/10011988490
Saved in:
6
Structural market changes and strategic adaptation along the value chain : theoretical perspectives and empirical evidence
Schmale, Carl Hendrik
-
2010
Persistent link: https://www.econbiz.de/10008857228
Saved in:
7
More than words : the influence of affective content and linguistic style matches in online reviews on conversion rates
Ludwig, Stephan
;
Ruyter, Ko de
;
Friedman, Mike
; …
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 87-103
Persistent link: https://www.econbiz.de/10009725642
Saved in:
8
Context-dependent product evaluations : an empirical analysis of internet book reviews
Hu, Ye
;
Li, Xinxin
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
3
,
pp. 123-133
Persistent link: https://www.econbiz.de/10009259489
Saved in:
9
Retailer evaluation: the crucial link between in-store processes and shopping outcomes
Gurel-Atay, Eda
;
Giese, Joan L.
;
Godek, John
- In:
The international review of retail, distribution and …
20
(
2010
)
3
,
pp. 297-310
Persistent link: https://www.econbiz.de/10003996370
Saved in:
10
Self-selection and information role of online product reviews
Li, Xinxin
;
Hitt, Lorin M.
- In:
Information systems research : ISR
19
(
2008
)
4
,
pp. 456-474
Persistent link: https://www.econbiz.de/10003800797
Saved in:
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