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~subject:"Werbewirkung"
~type_genre:"Hochschulschrift"
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Werbewirkung
Werbewirtschaft
44
Advertising industry
41
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15
Werbung
12
Theorie
11
Theory
11
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Prinzipal-Agent-Theorie
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Bamler, Gunther
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Schriften zum Investitionsgütermarketing
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Schriftenreihe der MABB
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ECONIS (ZBW)
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Manipuliert! : die Schweizer Werbebranche kämpft um ihren Ruf, 1900-1989
Eugster, David
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2018
Persistent link: https://www.econbiz.de/10011908047
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Hörfunk und Werbung : Entwicklung und Perspektiven des Hörfunkmarktes Berlin-Brandenburg
Goldhammer, Klaus
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1998
Persistent link: https://www.econbiz.de/10012939356
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Zur Wirkung von Direktwerbung im Investitionsgüterbereich
Bamler, Gunther
-
1987
Persistent link: https://www.econbiz.de/10013407666
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