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~subject:"Werbung"
~type_genre:"Einführung"
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Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
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Arbeitspapier / Institut für Marketing, Universität Mannheim
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Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Universität Duisburg - Gesamthochschule
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Advertising : principles & practice
Moriarty, Sandra E.
;
Mitchell, Nancy
;
Wells, William
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2009
-
8. ed., Pearson internat. ed.
Persistent link: https://www.econbiz.de/10003685527
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Analyse neuer Werbeformen im Handel
Barth, Klaus
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1995
Persistent link: https://www.econbiz.de/10000560816
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3
Critique et perspectives méthodologiques des recherches sur l efficacité de l'affichage publicitaire
Pasquier, Martial
-
1994
Persistent link: https://www.econbiz.de/10000902231
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4
Product Placement : Rahmenbedingungen u. Gestaltungsperspektiven
Harbrücker, Ulrich
;
Wiedmann, Klaus-Peter
-
1987
Persistent link: https://www.econbiz.de/10013416631
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