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~subject:"Wettbewerbsstrategie"
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Wettbewerbsstrategie
Marketingmanagement
16,821
Marketing management
15,989
Marketing
3,440
Konsumentenverhalten
2,440
Consumer behaviour
2,438
Theorie
2,240
Theory
2,237
Beziehungsmarketing
1,829
Relationship marketing
1,825
Deutschland
1,646
Germany
1,596
Markenführung
1,336
Brand management
1,333
USA
1,290
United States
1,261
Strategisches Management
1,119
Online-Marketing
1,109
Internet marketing
1,069
Unternehmenserfolg
1,020
Firm performance
1,016
Strategic management
874
Innovation
834
Internationales Marketing
753
KMU
752
SME
752
International marketing
726
Marktforschung
688
Social Web
653
Social web
653
Werbung
637
Markenimage
588
Brand image
585
Advertising
582
Market research
573
Marketingtheorie
544
Marketing theory
534
Innovationsmanagement
528
Innovation management
510
Lieferantenmanagement
499
Supplier relationship management
499
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93
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38
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Article
217
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202
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177
Aufsatz in Zeitschrift
177
Hochschulschrift
68
Thesis
64
Aufsatz im Buch
40
Book section
40
Graue Literatur
29
Non-commercial literature
29
Bibliografie enthalten
27
Bibliography included
27
Collection of articles of several authors
23
Sammelwerk
23
Aufsatzsammlung
17
Lehrbuch
16
Working Paper
16
Arbeitspapier
15
Case study
13
Fallstudie
13
Textbook
12
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6
Guidebook
5
Ratgeber
5
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5
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4
Collection of articles written by one author
2
Handbook
2
Handbuch
2
Sammlung
2
Amtsdruckschrift
1
Bibliografie
1
Company information
1
Dissertation u.a. Prüfungsschriften
1
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English
282
German
137
French
2
Dutch
2
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1
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Keller, Kevin Lane
5
Benkenstein, Martin
4
Hooley, Graham J.
4
Pehrsson, Anders
4
Bea, Franz Xaver
3
Boulding, William
3
Christen, Markus
3
Morgan, Neil A.
3
Parnell, John A.
3
Piercy, Nigel
3
Rajagopal
3
Scheurer, Steffen
3
Simon, Hermann
3
Springer, Reiner
3
Trout, Jack
3
Van Wassenhove, Luk N.
3
Varadarajan, P. Rajan
3
Acquaah, Moses
2
Andersen, Poul Houman
2
Apéria, Tony
2
Atasu, Atalay
2
Baumüller, Nicole
2
Benz, Men-Andri
2
Birnbaum, Daniel
2
Blythe, Jim
2
Borowicz, Frank
2
Bounie, David
2
Bradley, Nigel
2
Brock, Christian
2
Chan-Olmsted, Sylvia M.
2
Chaveles, Spyros
2
Chen, Ying-Ju
2
Cool, Karel O.
2
Craig, C. S.
2
Dadzie, Charlene A.
2
Dadzie, Kofi Q.
2
Day, George S.
2
Dietrich, Martin
2
Douglas, Susan P.
2
Dubus, Antoine
2
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AMACOM
2
DePaul University / College of Commerce
2
INSEAD
2
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
2
International Energy Agency
2
Booz, Allen & Hamilton GmbH <Düsseldorf>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <16, 2008, Wien>
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
OECD
1
Stuttgarter Strategieforum <7, 1997, Stuttgart>
1
Universität Duisburg <1980-2002>
1
W. Kohlhammer GmbH
1
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Europäische Hochschulschriften / 5
9
Industrial marketing management : the international journal for industrial and high-tech firms
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Journal of business research : JBR
7
Schriften zu Marketing und Management
6
Faculty & research / Insead : working paper series
5
Gabler Edition Wissenschaft
5
Journal of strategic marketing
5
European business review : EBR ; the official journal of the International Management Centres, Europe
4
European journal of marketing : EJM
4
SpringerLink / Bücher
4
Berichte aus der Betriebswirtschaft
3
Gabler Edition Wissenschaft / Marken- und Produktmanagement
3
International journal of business and globalisation : IJBG
3
International journal of wine business research : IJWBR
3
Journal of business economics : JBE
3
Springer eBook Collection / Business and Economics
3
Baltic journal of management
2
Business horizons
2
DUV / Wirtschaftswissenschaft
2
Evolving and emerging issues in marketing strategy
2
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
2
Hamburger Schriften zur Marketingforschung
2
Harvard business review : HBR
2
Harvard-Business-Manager : das Wissen der Besten
2
International journal of hospitality management
2
International journal of management & enterprise development : IJMED
2
International journal of trade and global markets
2
International review on public and non-profit marketing
2
Journal of East European management studies : JEEMS
2
Journal of business case studies
2
Journal of international marketing
2
Journal of retailing
2
Journal of the Academy of Marketing Science
2
Kohlhammer Edition Marketing
2
LEA's communication series
2
Management decision : MD
2
Marketing letters : a journal of research in marketing
2
Modern economy
2
Schriftenreihe Management - Forschung und Praxis
2
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All
ECONIS (ZBW)
416
USB Cologne (EcoSocSci)
2
EconStor
1
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91
Firm capabilities and growth : the moderating role of market conditions
Feng, Hui
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
1
,
pp. 76-92
Persistent link: https://www.econbiz.de/10011637154
Saved in:
92
Strategic implications of keeping product value secret from competitor's customers
Harutyunyan, Mushegh
;
Jiang, Baojun
- In:
Journal of retailing
93
(
2017
)
3
,
pp. 382-399
Persistent link: https://www.econbiz.de/10011744843
Saved in:
93
Larger and better : examining how winery size and foreign investments interact with sustainability attitudes and practices
Spielmann, Nathalie
- In:
International journal of wine business research : IJWBR
29
(
2017
)
2
,
pp. 178-194
Persistent link: https://www.econbiz.de/10011750869
Saved in:
94
Marketing capabilities, positional advantage, and performance of born global firms : contingent effect of ambidextrous innovation
Martin, Silvia L.
;
Javalgi, Rajshekhar G.
;
Cavusgil, Erin
- In:
International business review : the official journal of …
26
(
2017
)
3
,
pp. 527-543
Persistent link: https://www.econbiz.de/10011712268
Saved in:
95
The effect of strategic orientations factors to achieving sustainable competitive advantage
Baniata, Burhan Ali
;
Alryalat, Haroun
- In:
International journal of e-entrepreneurship and …
7
(
2017
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011779298
Saved in:
96
Which competitive advantage(s)? : competitive advantage-market performance relationships in international markets
Kaleka, Anna
;
Morgan, Neil A.
- In:
Journal of international marketing
25
(
2017
)
4
,
pp. 25-49
Persistent link: https://www.econbiz.de/10011784174
Saved in:
97
The strategic hybrid orientation and brand performance of B2B SMEs
Anees-ur-Rehman, Muhammad
;
Saraniemi, Saila
;
Ulkuniemi, …
- In:
Journal of small business and enterprise development
24
(
2017
)
3
,
pp. 585-606
Persistent link: https://www.econbiz.de/10011777180
Saved in:
98
Transient competitive advantage readiness : findings from hotels, cafés, and fashion retails in Bandung, Indonesia
Kaharuddin, Agus
;
Handaru, Agung Wahyu
;
Sardan, Wahyudi
; …
- In:
International journal of business and globalisation : IJBG
18
(
2017
)
3
,
pp. 417-427
Persistent link: https://www.econbiz.de/10011800314
Saved in:
99
Strategic grouping in a fragmented market : SMEs' strive for legitimacy
Dressler, Marc
- In:
International journal of entrepreneurship and small business
32
(
2017
)
1/2
,
pp. 229-253
Persistent link: https://www.econbiz.de/10011804305
Saved in:
100
Strategic hybrid orientation between market orientation and brand orientation : guiding principles
M'zungu, Simon
;
Merrilees, Bill
;
Miller, Dale
- In:
Journal of strategic marketing
25
(
2017
)
4
,
pp. 275-288
Persistent link: https://www.econbiz.de/10011871355
Saved in:
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