//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Wine industry"
~type_genre:"Arbeitspapier"
~type_genre:"Aufsatz im Buch"
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Erlebnismarketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Wine industry
Event marketing
396
Event-Marketing
396
Deutschland
97
Germany
97
Brand management
50
Markenführung
50
Tourism industry
40
Tourismuswirtschaft
40
Consumer behaviour
36
Konsumentenverhalten
36
Big event
29
Großveranstaltung
29
USA
28
United States
27
Marketing management
25
Marketingmanagement
25
Event
24
Veranstaltung
24
Social Web
22
Social web
22
Theorie
22
Theory
22
Freizeitwirtschaft
19
Leisure industries
19
Emotion
18
Erfolgsfaktor
18
Sport event
18
Sportveranstaltung
18
Success factor
18
Beziehungsmarketing
17
Relationship marketing
17
Tourism marketing
16
Tourismusmarketing
16
Gastronomie
14
Restaurant industry
14
Weinbau
14
Sponsoring
13
Sponsorship
13
Dienstleistungsmarketing
12
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
14
Type of publication (narrower categories)
All
Arbeitspapier
Aufsatz im Buch
Book section
Article in journal
6
Aufsatz in Zeitschrift
6
Case study
2
Fallstudie
2
Aufsatzsammlung
1
Collection of articles of several authors
1
Conference paper
1
Konferenzbeitrag
1
Sammelwerk
1
more ...
less ...
Language
All
English
12
German
2
Author
All
Cavicchi, Alessio
3
Hanf, Jon
2
Santini, Cristina
2
Agnoli, Lara
1
Begalli, Diego
1
Benedetto, Graziella
1
Bertella, Giovanna
1
Bitsch, Linda
1
Capitello, Roberta
1
Charters, Steve
1
Clarke, Alan
1
Corinto, Gian Luigi
1
Crescimanno, Maria
1
Ditter, Jean-Guillaume
1
Frost, Warwick
1
Galati, Antonino
1
Getz, Donald
1
Hildenbrand, Andreas
1
Laing, Jennifer
1
Lecat, Benoît
1
Lick, Erhard
1
Lohmann, Katja
1
Mitchell, Richard
1
Moreno-Melgarejo, Alberto
1
Pabst, Evelyn
1
Rüdiger, Jens
1
Schilling, Ulrich
1
Schweickert, Erik
1
Strickland, Paul
1
Stöckl, Albert
1
Williams, Kim M.
1
Zanger, Cornelia
1
more ...
less ...
Published in...
All
Food and wine events in Europe : a stakeholder approach
10
Agrar- und Ernährungswirtschaft zwischen Ressourceneffizienz und gesellschaftlichen Erwartungen : 57. Jahrestagung der Gesellschaft für Wirtschafts - und Sozialwissenschaften des Landbaues e.V. vom 13. bis 15. September 2017
1
Events und Tourismus : Stand und Perspektiven der Eventforschung
1
Neuere Theorien und Methoden in den Wirtschafts- und Sozialwissenschaften des Landbaus : 54. Jahrestagung der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e. V. vom 17. bis 19. September 2014
1
Successful social media and ecommerce strategies in the wine industry
1
Source
All
ECONIS (ZBW)
14
Showing
1
-
10
of
14
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Ein Experiment über die Zahlungsbereitschaft bei Weinverkostungen
Bitsch, Linda
;
Hanf, Jon
;
Hildenbrand, Andreas
;
Pabst, …
- In:
Agrar- und Ernährungswirtschaft zwischen …
,
(pp. 109-120)
.
2018
Persistent link: https://www.econbiz.de/10011918004
Saved in:
2
Synergien von Eventmarketing und Tourismus : eine erlebnisorientierte Betrachtung am Beispiel der Weintourismusregion Napa Valley
Lohmann, Katja
;
Zanger, Cornelia
- In:
Events und Tourismus : Stand und Perspektiven der …
,
(pp. 1-29)
.
2016
Persistent link: https://www.econbiz.de/10011545810
Saved in:
3
The use of social media in the wine event industry : a case study of the High Country Harvest in Australia
Strickland, Paul
;
Williams, Kim M.
;
Laing, Jennifer
; …
- In:
Successful social media and ecommerce strategies in the …
,
(pp. 74-92)
.
2016
Persistent link: https://www.econbiz.de/10011558847
Saved in:
4
Die Erwartungshaltung von Weintouristen in Deutschland
Rüdiger, Jens
;
Hanf, Jon
;
Schweickert, Erik
- In:
Neuere Theorien und Methoden in den Wirtschafts- und …
,
(pp. 29-41)
.
2015
Persistent link: https://www.econbiz.de/10011413511
Saved in:
5
Conclusions: issues still left on the "table"
Santini, Cristina
;
Cavicchi, Alessio
- In:
Food and wine events in Europe : a stakeholder approach
,
(pp. 224-229)
.
2014
Persistent link: https://www.econbiz.de/10010367423
Saved in:
6
The drink driving dilemma in connection with food and wine events
Stöckl, Albert
;
Lick, Erhard
;
Cavicchi, Alessio
; …
- In:
Food and wine events in Europe : a stakeholder approach
,
(pp. 213-223)
.
2014
Persistent link: https://www.econbiz.de/10010367425
Saved in:
7
Food and wine events in Sardinia : the role and performance of institutions and local governments in the "Sardinian young wines exhibition"
Benedetto, Graziella
;
Corinto, Gian Luigi
- In:
Food and wine events in Europe : a stakeholder approach
,
(pp. 157-171)
.
2014
Persistent link: https://www.econbiz.de/10010367435
Saved in:
8
Business-to-business service quality assessment in professional wine events : the case of Vinitaly
Capitello, Roberta
;
Agnoli, Lara
;
Galati, Antonino
; …
- In:
Food and wine events in Europe : a stakeholder approach
,
(pp. 110-124)
.
2014
Persistent link: https://www.econbiz.de/10010367441
Saved in:
9
Running, walking, wining and dining in the Chianti countryside : the development of an active eno-gastronomic event and the changing role of the stakeholders
Bertella, Giovanna
- In:
Food and wine events in Europe : a stakeholder approach
,
(pp. 100-109)
.
2014
Persistent link: https://www.econbiz.de/10010367448
Saved in:
10
Food and wine events : a driver of local economic development
Ditter, Jean-Guillaume
- In:
Food and wine events in Europe : a stakeholder approach
,
(pp. 58-66)
.
2014
Persistent link: https://www.econbiz.de/10010367456
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->