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~subject:"extrinsic and intrinsic product cues"
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extrinsic and intrinsic product cues
Consumer behaviour
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Low-cost strategy
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perceived quality
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product touch
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Kukar-Kinney, Monika
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Psychology & marketing
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The effect of product touch information and sale proneness on consumers' responses to price discounts
Yazdanparast, Atefeh
;
Kukar-Kinney, Monika
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 146-168
Persistent link: https://www.econbiz.de/10013465217
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