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~subject:"new media"
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Search: subject:"social media"
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Subject
All
new media
Social Web
19,908
Social web
19,904
Online-Marketing
12,409
Internet marketing
12,318
Consumer behaviour
6,603
Konsumentenverhalten
6,603
Electronic Commerce
3,061
E-commerce
2,911
Viral marketing
2,759
Virales Marketing
2,758
Online retailing
2,542
Online-Handel
2,542
Beziehungsmarketing
2,517
Relationship marketing
2,516
Soziales Netzwerk
2,444
Social network
2,269
Markenführung
2,223
Brand management
2,215
Werbewirkung
2,133
Advertising effects
2,131
Internet
2,087
social media
2,060
Social media
1,950
Advertising
1,804
Werbung
1,802
Web 2.0 technologies
1,731
Web 2.0-Technologien
1,730
Digitalisierung
1,652
Digitization
1,591
Marketingmanagement
1,335
Marketing management
1,322
Markenimage
1,248
Brand image
1,243
Deutschland
1,135
Germany
1,112
Website
1,069
USA
1,011
Social Media
1,009
United States
1,005
Digital platform
996
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Online availability
All
Undetermined
12
Free
6
Type of publication
All
Article
24
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
21
Aufsatz in Zeitschrift
21
Aufsatz im Buch
1
Book section
1
Language
All
English
22
Undetermined
3
Romanian
1
Author
All
Geurin, Andrea N.
2
Armstrong, Cole G.
1
Bartosik-Purgat, Małgorzata
1
Bednarz, Joanna
1
Chęcińska-Zaucha, Agnieszka
1
Collins, Dorothy R.
1
Das, Ranjan
1
Davis, Judy Foster
1
Delia, Elizabeth B.
1
Elgün, Asli
1
Ewing, Mike
1
Felten, Josef
1
Femić-Radosavović, Bojana
1
Gannon, Valerie
1
Gee, Sarah
1
Guo, Chao
1
Heere, Bo
1
Jiang, Yan-Yu
1
Jovović, Milorad
1
Komodromos, Marcos
1
Lievrouw, Leah A.
1
Logan, Kelty
1
Lu, Laura Zhenqiu
1
Maplestone, Vanya Louise
1
Moormann, Jürgen
1
Närvänen, Elina
1
Orzan, Mihai
1
Paus, Viorica
1
Polonsky, Michael J.
1
Posttchi, Key
1
Prothero, Andrea
1
Qian, Tyreal Yizhou
1
Ridinger, Lynn
1
Rolandsson, Bertil
1
Saxton, Gregory D.
1
Shapiro, Stephen L.
1
Shen, Yang
1
Sutinen, Ulla-Maija
1
Słomski, Wojciech
1
Thorén, Claes
1
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Institution
All
Institut für Technikfolgen-Abschätzung (ITA), Österreichische Akademie der Wissenschaften
1
International Institute of Social and Economic Sciences
1
Published in...
All
Journal of marketing management : MM
3
European Sport management quarterly : ESMQ
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Annales Universitatis Mariae Curie-Skłodowska / H
1
Contemporary issues in business economics and finance
1
European research studies
1
ITA manu:scripts
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of electronic business
1
International journal of information systems and change management : IJISCM
1
International journal of information technology and management : IJITM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of sport management and marketing : IJSMM
1
International journal of technology marketing : IJTMkt
1
Journal of central banking theory and practice
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Manager Journal
1
Nonprofit and voluntary sector quarterly
1
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
1
Proceedings of International Academic Conferences
1
Revista de Marketing Online (Journal of Online Marketing)
1
Technology analysis & strategic management
1
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Source
All
ECONIS (ZBW)
22
RePEc
4
Showing
1
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10
of
26
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date (oldest first)
1
Social
media
as a tool of political communication
Słomski, Wojciech
- In:
European research studies
26
(
2023
)
2
,
pp. 318-336
Persistent link: https://www.econbiz.de/10014307945
Saved in:
2
Application of a multi-channel attention mechanism in text classification of new media
Wang, Weixian
- In:
International journal of information technology and …
22
(
2023
)
3/4
,
pp. 226-239
Persistent link: https://www.econbiz.de/10014319392
Saved in:
3
Constructing the food waste issue on
social
media
: a discursive social marketing approach
Sutinen, Ulla-Maija
;
Närvänen, Elina
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
3/4
,
pp. 219-247
Persistent link: https://www.econbiz.de/10013206531
Saved in:
4
Beauty bloggers and YouTubers as a community of practice
Gannon, Valerie
;
Prothero, Andrea
- In:
Journal of marketing management : MM
34
(
2018
)
7/8
,
pp. 592-619
Persistent link: https://www.econbiz.de/10011934589
Saved in:
5
It is in the game : dimensions of esports online spectator motivation and development of a scale
Qian, Tyreal Yizhou
;
Wang, Jerred Junqi
;
Zhang, James J.
; …
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
4
,
pp. 458-479
Persistent link: https://www.econbiz.de/10012287098
Saved in:
6
Social networking : how small organisations are using Facebook and Twitter in engaging customers
Komodromos, Marcos
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
2
,
pp. 142-150
Persistent link: https://www.econbiz.de/10011745963
Saved in:
7
Integrating
social
media
within an integrated marketing communication decision-making framework
Valos, Michael J.
;
Maplestone, Vanya Louise
;
Polonsky, …
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1522-1558
Persistent link: https://www.econbiz.de/10011854313
Saved in:
8
Follow the leader : understanding young adults' intentions to follow brands on Facebook
Logan, Kelty
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 152-170
Persistent link: https://www.econbiz.de/10011665136
Saved in:
9
Tweeting social change : how
social
media
are changing nonprofit advocacy
Guo, Chao
;
Saxton, Gregory D.
- In:
Nonprofit and voluntary sector quarterly
43
(
2014
)
1
,
pp. 57-79
Persistent link: https://www.econbiz.de/10010251131
Saved in:
10
The usage of new media tools in prosumer activities : a corporate perspective
Bartosik-Purgat, Małgorzata
;
Bednarz, Joanna
- In:
Technology analysis & strategic management
33
(
2021
)
4
,
pp. 453-464
Persistent link: https://www.econbiz.de/10012501375
Saved in:
1
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