Salifu, Ahmed Tijani; Majeed, Mohammed; Ofori, Kwame Simpe - In: Cogent business & management 11 (2024) 1, pp. 1-24
a nation's image and products to promote various aspects of its identity. This study conducted a systematic review of … included in this review. The results were organised using the theory, context, characteristics, and methods (TCCM) organising …