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~type_genre:"Conference proceedings"
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Search: subject:"marketing"
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International marketing
8
Internationales Marketing
8
Marketing
5
17.12.1989
4
International business research
4
Internationale Betriebswirtschaftslehre
4
Bibliometrics
3
Bibliometrie
3
Globalisierung
3
Globalization
3
2010
2
2011
2
Beziehungsmarketing
2
Consumer behaviour
2
Konsumentenverhalten
2
Marketing theory
2
Marketingtheorie
2
Relationship marketing
2
00.06.1985
1
1983
1
B-to-B-Marketing
1
Business network
1
Business-to-business marketing
1
China
1
Communication
1
Confidence
1
Deutschland
1
E-commerce
1
Einzelhandel
1
Electronic Commerce
1
Emotion
1
Entrepreneurship
1
Entrepreneurship approach
1
Food market
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France
1
Frankreich
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Germany
1
IMP Group
1
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1
Interdisciplinary research
1
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66,353
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18,723
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18,723
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1,757
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1,757
Conference paper
612
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612
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462
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303
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133
Sammelwerk
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129
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96
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96
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35
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35
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30
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27
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21
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English
19
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Babin, Barry J.
1
Beharrell, Brian
1
Borghini, Stefania
1
Chebat, Jean-Charles
1
Cross, Robert G.
1
Davis, Brennan
1
Dewitte, Siegfried
1
Eggers, Fabian
1
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1
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1
Golfetto, Francesca
1
Hansen, David J.
1
Kim, Donghoon
1
Laroche, Michel
1
Li, Xiang
1
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1
Ortinau, David J.
1
Paliwoda, Stanley J.
1
Park, Seong-yeon
1
Pechmann, Cornelia
1
Pham, Michel T.
1
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1
Salle, Robert
1
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Conference on Marketing in the Food Chain <2, 1986, Sheffield>
1
Global Marketing Conference <2012, Seoul>
1
IMP Group
1
OECD / Committee for Information, Computer and Communications Policy / Working Party on Information Security and Privacy
1
Symposion Marketing in Stagnierenden Märkten <1983, Wien>
1
Universitätslehrgang für Werbung und Verkauf <Wien>
1
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Journal of business research : JBR
7
Dynamics of international business ; 2
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Commercio : rivista di economia e politica commerciale
1
Dynamics of international business ; 1
1
European management journal
1
Food marketing
1
Journal of research in marketing and entrepreneurship : JRME
1
Journal of revenue and pricing management
1
Markets and marketing
1
OECD papers
1
WWG-Information / Österreichische Werbewissenschaftliche Gesellschaft : Zeitschrift für Kommunikation, Werbung und Public Relations
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ECONIS (ZBW)
21
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1
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10
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21
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Date (oldest first)
1
Special issue: IMP 2011 : the impact of globalization on networks
Paliwoda, Stanley J.
(
contributor
)
-
IMP Group
- In:
Industrial marketing management : the international …
41
(
2012
)
5
,
pp. 725-848
Persistent link: https://www.econbiz.de/10009656266
Saved in:
2
Introduction to the special issue on transformative consumer research : developing theory to mobilize efforts that improve consumer and societal well-being
Davis, Brennan
;
Pechmann, Cornelia
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1168-1170
Persistent link: https://www.econbiz.de/10009756093
Saved in:
3
Special section: Exploring globalization and
marketing
performance at the 2012 Global
Marketing
Conference at Seoul
Global Marketing Conference <2012, Seoul>
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2053-2184
Persistent link: https://www.econbiz.de/10010400163
Saved in:
4
Introduction: Strategic thinking in
marketing
Moon, Junyean
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1697
Persistent link: https://www.econbiz.de/10009772392
Saved in:
5
Recent advances in globalization, culture and
marketing
strategy : introduction to the special issue
Laroche, Michel
;
Park, Seong-yeon
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 955-957
Persistent link: https://www.econbiz.de/10009755393
Saved in:
6
The internationalization of
marketing
communications and consumer research : introduction to the special issue from the 2011 La Londe Conference
Pham, Michel T.
;
Dewitte, Siegfried
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 871-873
Persistent link: https://www.econbiz.de/10009756894
Saved in:
7
Development of new empirical insights in consumer-retailer relationships within online and offline retail environments : introduction to the special issue
Ortinau, David J.
;
Babin, Barry J.
;
Chebat, Jean-Charles
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 795-800
Persistent link: https://www.econbiz.de/10009756919
Saved in:
8
Breakthrough analytics for business acceleration
Garrow, Laurie A.
;
Ferguson, Mark
;
Cross, Robert G.
- In:
Journal of revenue and pricing management
11
(
2012
)
2
,
pp. 243-249
Persistent link: https://www.econbiz.de/10009562282
Saved in:
9
The
marketing
/entrepreneurship interface : a report on the "Charleston Summit"
Hansen, David J.
;
Eggers, Fabian
- In:
Journal of research in marketing and entrepreneurship : JRME
12
(
2010
)
1
,
pp. 42-53
Persistent link: https://www.econbiz.de/10008798473
Saved in:
10
Introduction to the special issue on advancing research methods in
marketing
: editorial
Kim, Donghoon
;
Li, Xiang
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1243-1244
Persistent link: https://www.econbiz.de/10009756070
Saved in:
1
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