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Search: subject:"marketing"
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Consumer behaviour
21,206
Konsumentenverhalten
21,185
Relationship marketing
18,143
Beziehungsmarketing
18,080
Markenführung
12,373
Brand management
12,359
Lieferantenmanagement
11,944
Supplier relationship management
11,944
Marketing management
9,366
Marketingmanagement
9,363
Internet marketing
8,829
Online-Marketing
8,801
Marketing
8,716
Theory
7,576
Theorie
7,559
Social Web
7,039
Social web
7,036
Brand image
7,025
Markenimage
7,023
Customer satisfaction
6,090
Kundenzufriedenheit
6,074
USA
5,353
Supply chain
5,349
Lieferkette
5,348
United States
5,337
Service quality
4,818
Dienstleistungsqualität
4,808
Deutschland
4,502
Germany
4,500
Brand
4,406
Markenartikel
4,299
E-commerce
3,921
Electronic Commerce
3,913
Viral marketing
3,885
Virales Marketing
3,876
Marktforschung
3,708
Market research
3,706
Online retailing
3,378
Online-Handel
3,378
Tourism marketing
3,377
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32,792
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10,959
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65,145
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946
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2
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30
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24
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24
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21
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20
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20
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8
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7
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6
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Bruhn, Manfred
141
Homburg, Christian
138
Kumar, V.
113
Esch, Franz-Rudolf
111
Herrmann, Andreas
99
Han, Heesup
95
Vrontis, Demetris
90
Bauer, Hans H.
87
Melewar, T. C.
82
Gierl, Heribert
81
Meffert, Heribert
75
Wiedmann, Klaus-Peter
73
Svensson, Göran
72
Verhoef, Peter C.
71
Mattila, Anna S.
70
Baumgarth, Carsten
69
Pitt, Leyland F.
69
Tadajewski, Mark
69
Kleinaltenkamp, Michael
68
Skiera, Bernd
67
Huber, Frank
66
Walsh, Gianfranco
66
Swoboda, Bernhard
63
Bang, Nguyen
62
Grewal, Dhruv
62
Loureiro, Sandra Maria Correia
62
Palmatier, Robert W.
60
Dwivedi, Yogesh Kumar
58
Gil Saura, Irene
57
Krafft, Manfred
57
Pelsmacker, Patrick de
57
Burmann, Christoph
56
Cheng, T. C. E.
56
Lusch, Robert F.
56
Hunt, Shelby D.
55
Nufer, Gerd
55
Foroudi, Pantea
53
Vargo, Stephen L.
53
Calantone, Roger J.
52
Lindgreen, Adam
52
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Institution
All
Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign
74
University of Western Sydney
36
Keleti Károly Gazdasági Kar, Óbudai Egyetem
16
College of Law and Business
13
Farm Foundation
13
School of Marketing and International Business
13
College of Business
12
Florida Atlantic University
12
ToKnowPress
12
University of the Philippines Mindanao
12
School of Marketing
9
Agricultural Economics Association of Georgia - AEAG
6
University of Newcastle
6
International School for Social and Business Studies, Celje, Slovenia
5
Princeton University Press
4
Centre for Industry and Innovation Studies
3
Fakulteta za Management, Univerza na Primorskem
3
USDA, ARS
3
USDA, ERS
3
Australian & New Zealand Marketing Academy. Conference 3-5 Dec. 2007 Dunedin, N.Z.
2
Australian and New Zealand Marketing Academy Conference 1-3 Dec. 2003 Adelaide, S. Aust.
2
Australian and New Zealand Marketing Academy Conference 1-3 Dec. 2008 Sydney, N.S.W.
2
IMP Group
2
Industrial Marketing and Purchasing Group. Conference 21st 1-3 Sep. 2005 Rotterdam, The Netherlands
2
Northeastern Agricultural and Resource Economics Association - NAREA
2
Universität <Duisburg-Essen> / Lehrstuhl für E-Business und E-Entrepreneurship
2
Academy of Marketing Conference 3-6 Jul. 2006 London, U.K.
1
Academy of Marketing Science
1
American Marketing Association / Task Force on the Development of Marketing Thought
1
Australia-New Zealand International Business Academy. Conference 5-6 Nov. 2004 Canberra, A.C.T.
1
Australian and New Zealand Academy of Management Conference 19th 7-10 Dec. 2005 Canberra, A.C.T.
1
Australian and New Zealand Marketing Academy Conference 29 Nov.-1 Dec. 2004 Wellington, N.Z.
1
Australian and New Zealand Marketing Academy Conference 4-6 Dec. 2006 Brisbane, Qld.
1
College of Arts
1
College of Social and Health Sciences
1
Conference on Marketing in the Food Chain <2, 1986, Sheffield>
1
Department of Economics, Brown University
1
Department of Economics, University College London and Tel Aviv University
1
Department of Marketing, RSconsult
1
Deutsche Gesellschaft für Hauswirtschaft / Fachausschuß Strukturwandel
1
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Journal of business research : JBR
2,319
Industrial marketing management : the international journal for industrial and high-tech firms
1,554
Journal of retailing and consumer services
1,278
International journal of production economics
690
International journal of hospitality management
610
The journal of brand management : an international journal
601
The journal of business & industrial marketing
586
Tourism management : research, policies, practice
586
Journal of the Academy of Marketing Science
559
European journal of operational research : EJOR
538
European journal of marketing : EJM
526
International journal of production research
523
Journal of marketing
512
Journal of marketing management : MM
504
Journal of travel and tourism marketing
492
Management science : journal of the Institute for Operations Research and the Management Sciences
490
Journal of strategic marketing
468
Journal of marketing research : JMR
450
The journal of product & brand management
435
Psychology & marketing
426
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
423
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
383
Journal of marketing communications
367
The journal of services marketing
364
The service industries journal
360
Marketing intelligence & planning
355
Asia Pacific journal of marketing and logistics
354
Journal of advertising research
342
Journal of retailing
320
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
311
Marketing letters : a journal of research in marketing
307
International journal of contemporary hospitality management
301
Journal of hospitality marketing & management
278
Cogent business & management
274
Journal of global marketing
266
Management Science
266
International journal of internet marketing and advertising : IJIMA
256
Marketing : ZFP ; journal of research and management
255
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
254
Business horizons
253
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Source
All
ECONIS (ZBW)
85,836
RePEc
5,888
BASE
2,091
EconStor
467
Other ZBW resources
94
USB Cologne (business full texts)
36
OLC EcoSci
10
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Date (oldest first)
94281
Zur erhebungstechnischen Anlage von wirtschafts- und sozialwissenschaftlichen Panelerhebungen : e. Literaturübersicht über ausgewählte Studien
Hanefeld, Ute
- In:
Vierteljahrshefte zur Wirtschaftsforschung
(
1985
),
pp. 247-270
Persistent link: https://www.econbiz.de/10001012193
Saved in:
94282
Keiretsu and subcontracting in Japan's automobile industry
In:
Japanese economic studies : a journal of translations
13
(
1985
)
4
Persistent link: https://www.econbiz.de/10001014704
Saved in:
94283
Rationality in the analysis of behavioral simulation models
Morecroft, John D.
- In:
Management science : journal of the Institute for …
31
(
1985
)
7
,
pp. 900-916
Persistent link: https://www.econbiz.de/10001015617
Saved in:
94284
Implicit understandings in channels of distribution
Shugan, Steven M.
- In:
Management science : journal of the Institute for …
31
(
1985
)
4
,
pp. 435-460
Persistent link: https://www.econbiz.de/10001015684
Saved in:
94285
Measuring the involvement construct
Zaichkowsky, Judith Lynne
- In:
Journal of consumer research : JCR ; an …
12
(
1985
)
3
,
pp. 341-352
Persistent link: https://www.econbiz.de/10001019285
Saved in:
94286
Decision issues in building perceptual product spaces with multi-attribute rating data
Dillon, William R.
- In:
Journal of consumer research : JCR ; an …
12
(
1985
)
1
,
pp. 47-63
Persistent link: https://www.econbiz.de/10001019300
Saved in:
94287
Marketing
channels and distribution systems
In:
Journal of the Academy of Marketing Science
13
(
1985
)
3
,
pp. 1-145
Persistent link: https://www.econbiz.de/10001020252
Saved in:
94288
Shopping orientation segmentation of the elderly consumer
Lumpkin, James R.
- In:
Journal of the Academy of Marketing Science
13
(
1985
)
1
,
pp. 271-284
Persistent link: https://www.econbiz.de/10001020257
Saved in:
94289
Perceived communication skills and resultant trust perceptions within the channel of distribution
Bialaszewski, Dennis
- In:
Journal of the Academy of Marketing Science
13
(
1985
)
1
,
pp. 206-217
Persistent link: https://www.econbiz.de/10001020261
Saved in:
94290
Channel member satisfaction : controversy resolved
Michie, Donald A.
- In:
Journal of the Academy of Marketing Science
13
(
1985
)
1
,
pp. 188-205
Persistent link: https://www.econbiz.de/10001020272
Saved in:
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