//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type:"article"
~type_genre:"Konferenzbeitrag"
~type_genre:"Multi-volume publication"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sports marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Sportmarketing
9
Sports marketing
9
Consumer behaviour
6
Konsumentenverhalten
6
Professional sports
6
Profisport
6
Sport event
6
Sportveranstaltung
6
Sport
5
Sports
5
Ball game
2
Ballsport
2
Football
2
Fußball
2
Sponsoring
2
Sponsorship
2
Actual purchases
1
Athletes
1
Betriebliche Wertschöpfung
1
Brand image
1
Brand management
1
Conceptual paper
1
Coping strategy
1
Coping-Strategie
1
Coronavirus
1
Customer integration
1
Discrimination
1
Diskriminierung
1
Engagement behaviour
1
Ethnic discrimination
1
Ethnische Diskriminierung
1
Final Four
1
Freizeitverhalten
1
Hedonic price index
1
Hedonischer Preisindex
1
Hungary
1
Information costs
1
Informationskosten
1
Innovation
1
Innovation antecedents
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
Book / Working Paper
2
Type of publication (narrower categories)
All
Konferenzbeitrag
Multi-volume publication
Article in journal
1,339
Aufsatz in Zeitschrift
1,339
Aufsatz im Buch
227
Book section
227
Case study
46
Fallstudie
46
Conference paper
9
Interview
4
Systematic review
2
Übersichtsarbeit
2
Collection of articles of several authors
1
Reprint
1
Sammelwerk
1
more ...
less ...
Language
All
English
8
German
1
Author
All
Csóka, László
1
Dimitropoulos, Panagiotis
1
Ellis, Dana
1
Grohs, Reinhard
1
Harrington, David Edwin
1
Hegedüs, Réka
1
Herberth, Christoph
1
Hoff, Kristina J.
1
Kainz, Florian
1
Koronios, Konstantinos
1
Leopkey, Becca
1
Liu, Haoyu
1
Maennig, Wolfgang
1
Mueller, Steffen Q.
1
Ntasis, Lazaros
1
Németh, Péter
1
Paul, Rodney J.
1
Pawar, Kulwant
1
Ratten, Vanessa
1
Reisinger, Heribert
1
Tan, Kim Hua
1
Treber, Jaret
1
Törőcsik, Mária
1
Weinbach, Andrew P.
1
Zhang, Sining
1
more ...
less ...
Published in...
All
International journal of sport finance
2
Sport, Business and Management : an international journal ; SBM
2
Interdisciplinary management research XVI ; 1
1
Journal of business research : JBR
1
Journal of sports economics
1
Neue und innovative Einnahmequellen im Spitzensport : Tagungsband zur 3. Expertentagung „Social Media Marketing im Spitzensport“
1
Supply Chain Risk and Innovation Management in "The Next Normal" : Proceedings of the 15th International Conference on Operations and Supply Chain Management
1
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Not just intentions : predicting actual purchase behavior in sport sponsorship context
Koronios, Konstantinos
;
Ntasis, Lazaros
;
Dimitropoulos, …
- In:
Sport, Business and Management : an international …
12
(
2022
)
1
,
pp. 4-28
Persistent link: https://www.econbiz.de/10012880026
Saved in:
2
Consumer and employer discrimination in professional sports markets : new evidence from Major League Baseball
Maennig, Wolfgang
;
Mueller, Steffen Q.
- In:
International journal of sport finance
17
(
2022
)
4
,
pp. 230-244
Persistent link: https://www.econbiz.de/10013465211
Saved in:
3
Sporting resilience during Covid-19 : the value co-creation process on sport live-streaming platforms
Liu, Haoyu
;
Tan, Kim Hua
;
Pawar, Kulwant
;
Zhang, Sining
- In:
Supply Chain Risk and Innovation Management in "The …
,
(pp. 62-71)
.
2022
Persistent link: https://www.econbiz.de/10013273617
Saved in:
4
Sport event innovation : a preliminary conceptualization and directions for future research
Hoff, Kristina J.
;
Leopkey, Becca
;
Ellis, Dana
- In:
Sport, Business and Management : an international …
12
(
2022
)
5
,
pp. 618-638
Persistent link: https://www.econbiz.de/10014317600
Saved in:
5
Motivations of active sport consumption among the Hungarian population
Németh, Péter
;
Hegedüs, Réka
;
Csóka, László
; …
-
2020
Persistent link: https://www.econbiz.de/10012601638
Saved in:
6
Neue internationale Märkte im Spitzensport : Bedeutung & Rolle des strategischen Social Media Marketing im Rahmen von Internationalisierungsstrategien
Kainz, Florian
;
Herberth, Christoph
- In:
Neue und innovative Einnahmequellen im Spitzensport : …
,
(pp. 25-40)
.
2016
Persistent link: https://www.econbiz.de/10011587872
Saved in:
7
Does it pay to wait? : the paths of posted prices and ticket composition for the Final Four and Super Bowl
Harrington, David Edwin
;
Treber, Jaret
- In:
Journal of sports economics
15
(
2014
)
5
,
pp. 559-576
Persistent link: https://www.econbiz.de/10010424811
Saved in:
8
Sponsorship effects of brand management : the role of exposure and activity involvement
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1018-1025
Persistent link: https://www.econbiz.de/10010364054
Saved in:
9
Fireworks saturation and attendance in Minor League Baseball
Paul, Rodney J.
;
Weinbach, Andrew P.
- In:
International journal of sport finance
8
(
2013
)
4
,
pp. 312-326
Persistent link: https://www.econbiz.de/10010359633
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->