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Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
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ECONIS (ZBW)
4,662
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931
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931
Entrepreneurial marketing in small enterprises
Jones, Rosalind
;
Morrish, Sussie C.
;
Deacon, Jonathan
; …
- In:
The Sage handbook of small business and entrepreneurship
,
(pp. 297-320)
.
2018
Persistent link: https://www.econbiz.de/10012034376
Saved in:
932
Evaluating market opportunity and delivering a successful product
Kumar, Gopaldas Pawan
- In:
GITAM journal of management : a quarterly publication …
16
(
2018
)
2
,
pp. 157-166
Persistent link: https://www.econbiz.de/10012025002
Saved in:
933
Luxus und Marketing - zeitgemäße Formen der Kommunikation
Vaih-Baur, Christina
- In:
Luxus als Distinktionsstrategie : Kommunikation in der …
,
(pp. 163-176)
.
2018
Persistent link: https://www.econbiz.de/10012025157
Saved in:
934
Customer relationship management and marketing effectiveness : a comparative consumer study
Wali, Andy Fred
- In:
Paradigm : the journal of Institute of Management Technology
22
(
2018
)
2
,
pp. 101-124
Persistent link: https://www.econbiz.de/10012161088
Saved in:
935
Bridging ideology critique and marketing theory
Becker, Ingrid
- In:
Beliefs forming (in) market relationships
,
(pp. 179-199)
.
2018
Persistent link: https://www.econbiz.de/10012161144
Saved in:
936
New product success and cannibalization : analyzing the constituent sources of new product market share
Ahmadi, Iman
;
Ringel, Daniel
;
Skiera, Bernd
- In:
Pricing and competition in markets : analytical and …
,
(pp. 137-176)
.
2018
Persistent link: https://www.econbiz.de/10012169588
Saved in:
937
A configuration of managerial assumptions and strategy : toward a synthesis
Farga, Allam Abu
;
Katsioloudes, Marios I.
;
Al Bakri, Anas
- In:
Journal for global business advancement : JGBA
11
(
2018
)
5
,
pp. 547-563
Persistent link: https://www.econbiz.de/10012011436
Saved in:
938
Ethnic marketing practice and research at the intersection of market and social development : a macro study of the past and present, with a look to the future
Peñaloza, Lisa
- In:
Journal of business research : JBR
82
(
2018
),
pp. 273-280
Persistent link: https://www.econbiz.de/10011771895
Saved in:
939
Subjective social inclusion : a conceptual critique for socially inclusive marketing
Licsandru, Tana Cristina
;
Cui, Charles Chi
- In:
Journal of business research : JBR
82
(
2018
),
pp. 330-339
Persistent link: https://www.econbiz.de/10011771905
Saved in:
940
Ads that don't overstep : how to make sure you don't take personalization too far
John, Leslie K.
;
Kim, Tami
;
Barasz, Kate
- In:
Harvard business review : HBR
96
(
2018
)
1
,
pp. 62-69
Persistent link: https://www.econbiz.de/10011795163
Saved in:
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