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Search: subject_exact:"Rezeptfreies Arzneimittel"
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OTC pharmaceuticals
29
Rezeptfreies Arzneimittel
29
Deutschland
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Germany
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Arzneimittel
7
Pharmaceutical industry
7
Pharmaceuticals
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Huh, Jisu
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Reid, Leonard N.
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Abeeku Bamfo, Bylon
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An, Soontae
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International journal of pharmaceutical and healthcare marketing : IJPHM
3
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
Bridging the gap between advertising academia and practice
1
CSR und Brand Management : Marken nachhaltig führen
1
Economics of competition
1
Economie et statistique
1
Economía : revista del Departamento de Economía, Pontificia Universidad Católica del Perú
1
Gesundheitswirtschaft in Deutschland : die Zukunftsbranche ; Beispiele über alle wichtigen Bereiche des Gesundheitswesens in Deutschland zur Gesundheitswirtschaft
1
Global business and organizational excellence : a review of research & best practices
1
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
1
Inclusive innovation for sustainable development : theory and practice
1
Indian pharmaceutical industry : strategies and challenges in formulations marketing
1
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
1
International journal of Indian culture and business management
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of environmental economics and management : JEEM ; the official journal of the Association of Environmental and Resource Economists
1
New technology-based firms in the new millennium ; Vol. 11
1
Papeles de economía española
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
Recent developments in antitrust : theory and evidence
1
Scanner data and price indexes
1
Selected papers of the Symposium on Operations Research (SOR'96) : Braunschweig, September 3 - 6, 1996
1
Wirtschaftspolitische Blätter
1
Zeitschrift für Planung : ZP
1
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ECONIS (ZBW)
29
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40 años del autocuidado en España : un sector consolidado y emergente
Pey, Jaume
- In:
Papeles de economía española
160
(
2019
),
pp. 204-206
Persistent link: https://www.econbiz.de/10012111432
Saved in:
2
The effects of different ad appeals in non-prescription drug advertising : a cross-cultural investigation
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
Bridging the gap between advertising academia and practice
,
(pp. 266-280)
.
2017
Persistent link: https://www.econbiz.de/10011540397
Saved in:
3
GSK in Africa : an inclusive strategy case study for low-income market segments
Ismail, Tashmia
;
Powell, Philip T.
- In:
Inclusive innovation for sustainable development : …
,
(pp. 129-147)
.
2016
Persistent link: https://www.econbiz.de/10011545088
Saved in:
4
Investing in durable assets to achieve superior performance : restoring Tiger Balm's roar
Pangarkar, Nitin
- In:
Global business and organizational excellence : a …
35
(
2015/2016
)
2
,
pp. 6-17
Persistent link: https://www.econbiz.de/10011437288
Saved in:
5
Presentation matters : comparison of cognitive effects of DTC prescription drug advergames, websites, and print ads
Huh, Jisu
;
Suzuki-Lambrecht, Yoshikazu
;
Lueck, Jennifer
; …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 360-374
Persistent link: https://www.econbiz.de/10011410179
Saved in:
6
Acquisition of knowledge in networking for internationalisation
Bell, Valerie A.
;
Cooper, Sarah
-
2015
Persistent link: https://www.econbiz.de/10011391942
Saved in:
7
Der Selbstmedikationsmarkt im Umbruch : von Monopolrenten, wohlerworbenen Rechten und (noch) ungenutzten Deregulierungsspielräumen
Böheim, Michael
;
Pichler, Eva
- In:
Wirtschaftspolitische Blätter
62
(
2015
)
3
,
pp. 499-519
Persistent link: https://www.econbiz.de/10011446954
Saved in:
8
Do consumers avoid watching over-the-counter drug advertisements? : an analysis of cognitive and affective factors that prompt advertising avoidance
Huh, Jisu
;
DeLorme, Denise E.
;
Reid, Leonard N.
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 401-415
Persistent link: https://www.econbiz.de/10011429182
Saved in:
9
Salus : Naturarzneimittel-Hersteller zwischen Tradition und Moderne
Greither, Otto
- In:
CSR und Brand Management : Marken nachhaltig führen
,
(pp. 153-165)
.
2014
Persistent link: https://www.econbiz.de/10010394014
Saved in:
10
Factors affecting adherence to governmental health warnings and the case of over-the-counter cough and cold medications (OTC-CCM) in children under two
Miron-Shatz, Talya
;
Doniger, Glen M.
;
Hanoch, Yaniv
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 345-363)
.
2014
Persistent link: https://www.econbiz.de/10010353556
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