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Search: subject_exact:"Unternehmensmarke"
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Brand architecture
381
Markenarchitektur
381
Brand management
283
Markenführung
283
Corporate reputation
181
Firmenimage
181
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corporate branding
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Balmer, John M. T.
31
Melewar, T. C.
11
Burghausen, Mario
7
Merrilees, Bill
7
Miller, Dale
7
Abratt, Russell
6
Chen, Weifeng
6
Iglesias, Oriol
6
Ind, Nicholas
6
Anisimova, Tatiana
5
Balmer, John M.T.
5
Bang, Nguyen
5
Kernstock, Joachim
5
Mingione, Michela
5
Rindell, Anne
5
Sharifah Faridah Syed Alwi
5
Brexendorf, Tim Oliver
4
Dev, Chekitan S.
4
Hatch, Mary Jo
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Juntunen, Mari
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Keller, Kevin Lane
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Kleyn, Nicola
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Otubanjo, Olutayo
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Sarkar, Soumya
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Schultz, Majken
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Barnier, Virginie de
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Baumgarth, Carsten
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Brunninge, Olof
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Podnar, Klement
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Singh, Jaywant
3
Stuart, Helen
3
Urde, Mats
3
Vallaster, Christine
3
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The journal of brand management : an international journal
56
European journal of marketing : EJM
25
Journal of business research : JBR
25
The journal of product & brand management
13
Corporate communications : an international journal
12
Industrial marketing management : the international journal for industrial and high-tech firms
10
International studies of management and organization
10
Advances in corporate branding
6
Corporate reputation review : an international journal
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Building corporate identity, image and reputation in the digital era
5
Marketing intelligence & planning
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
4
Harvard business review : HBR
4
Journal of strategic marketing
4
The journal of business & industrial marketing
4
Asia Pacific journal of marketing and logistics
3
Corporate social responsibility and environmental management
3
Foundations of corporate heritage
3
International journal of contemporary hospitality management
3
Journal of general management
3
Journal of marketing communications
3
Journal of retailing and consumer services
3
Manual of international marketing
3
Reputation Management
3
Scandinavian journal of management
3
The Routledge companion to contemporary brand management
3
The marketing review
3
Brand management in emerging markets : theories and practice
2
Business ethics quarterly : the journal of the Society for Business Ethics
2
Cogent business & management
2
Family business review : journal of the Family Firm Institute
2
Health marketing quarterly
2
International journal of hospitality management
2
International journal of industrial organization
2
International journal of internet marketing and advertising : IJIMA
2
Journal of business ethics : JOBE
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of the Academy of Marketing Science
2
Qualitative market research : an international journal
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
381
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21
Styling the corporate heritage brand : identity building through architectural design
Bargenda, Angela
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 116-128
Persistent link: https://www.econbiz.de/10014251424
Saved in:
22
The presence of the omni-temporal : theoretical foundations of (corporate) brand heritage design
Burghausen, Mario
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 129-143
Persistent link: https://www.econbiz.de/10014251427
Saved in:
23
Inducing omni-temporality : product heritage appropriation in corporate heritage brand construction
Bernal, Pedro Mir
;
Pecot, Fabien
;
Hudson, Bradford
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 144-156
Persistent link: https://www.econbiz.de/10014251429
Saved in:
24
Do digital platforms promote or hinder corporate brand prestige?
Tse, Sin Yan
;
Wang, Danny T.
;
Cheung, Man Lai
;
Leung, …
- In:
European journal of marketing
57
(
2023
)
4
,
pp. 987-1013
Persistent link: https://www.econbiz.de/10014252230
Saved in:
25
When do established CPG product brands benefit from a corporate-brand endorsement? : the moderating role of consumer needs and brand familiarity
Strebinger, Andreas
;
Otter, Thomas
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 500-516
Persistent link: https://www.econbiz.de/10014229069
Saved in:
26
Family business branding from a signaling theory perspective : an integrative framework
Galvagno, Marco
;
Pisano, Vincenzo
;
Strano, Sonia M.
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 681-696
Persistent link: https://www.econbiz.de/10014315437
Saved in:
27
How to build a conscientious corporate brand together with business partners : a case study of Unilever
Iglesias, Oriol
;
Mingione, Michela
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014282239
Saved in:
28
Perceived credibility information on social media of corporate brand reputation and its impact on jobseeker intention to apply
Silaban, Pantas H.
;
Octoyuda, Edgar
;
Silalahi, Andri …
- In:
International journal of business
28
(
2023
)
1
,
pp. 80-92
Persistent link: https://www.econbiz.de/10014284159
Saved in:
29
Tournament-based incentives and media sentiment
Zheng, Jiayi
;
Chowdhury, Hasibul
;
Hossain, Md Safayat
; …
- In:
Journal of contemporary accounting & economics
19
(
2023
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014301928
Saved in:
30
The family business brand : cross-fertilization between fields
Aparicio, Gloria
;
Maseda, Amaia
;
Iturralde, Txomin
; …
- In:
Management decision
61
(
2023
)
6
,
pp. 1585-1611
Persistent link: https://www.econbiz.de/10014309618
Saved in:
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