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~type_genre:"Case study"
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Search: subject_exact:"Promotional materials"
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Promotional materials
4
Werbemittel
4
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1
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ECONIS (ZBW)
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1
Advertising : principles & practice
Moriarty, Sandra E.
;
Mitchell, Nancy
;
Wells, William
-
2009
-
8. ed., Pearson internat. ed.
Persistent link: https://www.econbiz.de/10003685527
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2
Haptische Werbung : Praxishandbuch für Werbeartikel
Scherer, Michael
(
ed.
);
Stallbaum, Klaus
(
ed.
)
-
2009
Persistent link: https://www.econbiz.de/10011411081
Saved in:
3
Die Kundenzeitschrift - eine empirische Untersuchung über Funktionen, Wirkungen, Erfolg und Management eines Instruments der Unternehmungskommunikation
Müller, Frank
-
1998
Persistent link: https://www.econbiz.de/10000985666
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4
Prospektwerbung der deutschen Automobilindustrie : Analyse eines Werbemittels unter dem Aspekt des Unternehmens- und Marken-Images
Flüchter-Zähringer, Gesa Aletta
-
1998
Persistent link: https://www.econbiz.de/10001355524
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