//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Accompanied by computer file"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Kundengewinnung"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Kundengewinnung
86
Customer acquisition
85
Beziehungsmarketing
45
Relationship marketing
45
Customer value
13
Kundenwert
13
USA
13
United States
13
Consumer behaviour
12
Konsumentenverhalten
12
Customer satisfaction
10
Kundenzufriedenheit
10
Deutschland
9
Germany
9
Marketing management
8
Marketingmanagement
8
Online-Marketing
7
customer acquisition
7
E-commerce
6
Electronic Commerce
6
Internet marketing
6
Takeover
6
Theorie
6
Theory
6
Übernahme
6
Customer integration
5
Customer retention
5
Dienstleistungsqualität
5
Kundenintegration
5
Salespeople
5
Service quality
5
Verkaufspersonal
5
Bank marketing
4
Bankmarketing
4
Marketing theory
4
Marketingtheorie
4
Online retailing
4
Online-Handel
4
Selling
4
Social Web
4
more ...
less ...
Online availability
All
Undetermined
26
Free
2
Type of publication
All
Article
85
Book / Working Paper
1
Type of publication (narrower categories)
All
Accompanied by computer file
Aufsatz in Zeitschrift
Article in journal
85
Aufsatz im Buch
41
Book section
41
Ratgeber
29
Guidebook
28
Hochschulschrift
26
Thesis
16
Graue Literatur
12
Non-commercial literature
12
Arbeitspapier
10
Working Paper
10
Aufsatzsammlung
6
Case study
6
Fallstudie
6
Collection of articles of several authors
5
Sammelwerk
5
Glossar enthalten
4
Glossary included
4
Handbook
2
Handbuch
2
Lehrbuch
2
Textbook
2
Checkliste
1
Collection of articles written by one author
1
Conference paper
1
Elektronischer Datenträger als Beilage
1
Forschungsbericht
1
Konferenzbeitrag
1
Mehrbändiges Werk
1
Mikroform
1
Multi-volume publication
1
Research Report
1
Sammlung
1
more ...
less ...
Language
All
English
69
German
17
Author
All
Albadvi, Amir
2
Bradlow, Eric T.
2
Fader, Peter
2
Hanssens, Dominique M.
2
Koosha, Hamidreza
2
Kumar, V.
2
Palmatier, Robert W.
2
Villanueva, Julian
2
Yoo, Shijin
2
Abold, Roland
1
Ahmed, Zafar U.
1
Alavi, Sascha
1
Armelini, Guillermo
1
Arnold, Todd J.
1
Arroniz, Inigo
1
Back, Ki-Joon
1
Backhaus, Christof
1
Barnes, Donald C.
1
Barrot, Christian
1
Bayón, Tomás
1
Becker, Jan U.
1
Bell, David R.
1
Ben Rhouma, Tarek
1
Bhagwat, Yashoda
1
Bonfrer, Andre
1
Braganza, Ashley
1
Brettel, Malte
1
Breuer, Ralph
1
Carter, Robert E.
1
Chang, Woojung
1
Chao, Xiuli
1
Chatterjee, Sharmila C.
1
Chintagunta, Pradeep K.
1
Cho, Wooje
1
Choi, Jeonghye
1
Colwell, Andrew
1
Conklin, James N.
1
Cool, Karel O.
1
Crecelius, Andrew T.
1
Crittenden, Victoria Lynn
1
more ...
less ...
Published in...
All
Journal of marketing
6
Harvard-Business-Manager : das Wissen der Besten
4
Journal of retailing and consumer services
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Journal of marketing research : JMR
3
Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of retailing
2
Journal of the Academy of Marketing Science
2
Zeitschrift der Unternehmensberatung : ZUb
2
Zeitschrift für die gesamte Versicherungswissenschaft : Zeitschrift des Deutschen Vereins für Versicherungswissenschaft e.V.
2
Advances in mergers and acquisitions
1
Asia Pacific journal of marketing and logistics
1
Banking and information technology : BIT ; a strategic report for top management
1
British journal of management : BJM
1
Contemporary accounting research : a journal of the Canadian Academic Accounting Association
1
European journal of marketing : EJM
1
Frontiers of business research in China : selected publications from Chinese universities
1
Global business and organizational excellence : a review of research & best practices
1
Harvard business review : HBR
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of automotive technology and management : IJATM
1
International journal of business and emerging markets : IJBEM
1
International journal of electronic customer relationship management : IJECRM
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of hospitality management
1
Journal of advertising
1
Journal of air transport management
1
Journal of business economics : JBE
1
Journal of business finance & accounting : JBFA
1
Journal of business research : JBR
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of financial services marketing : JFSM
1
Journal of management information systems : JMIS
1
Journal of marketing management : MM
1
Journal of marketing theory and practice : JMTP
1
Journal of modelling in management
1
Journal of personal selling & sales management
1
Journal of service management
1
more ...
less ...
Source
All
ECONIS (ZBW)
86
Showing
51
-
60
of
86
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
51
Zur Wirkung von Neukunden-Promotions auf Bestandskunden : eine empirische Analyse in der Mobilfunkbranche
Woisetschläger, David
;
Evanschitzky, Heiner
;
Backhaus, …
- In:
Journal of business economics : JBE
81
(
2011
)
2
,
pp. 183-204
Persistent link: https://www.econbiz.de/10008841092
Saved in:
52
The effects of customer acquisition and retention orientations on a firm's radical and incremental innovation performance
Arnold, Todd J.
;
Fang, Eric
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
2
,
pp. 234-251
Persistent link: https://www.econbiz.de/10009124111
Saved in:
53
Enhancing customer base and productivity through e-delivery channels : study of banks in India
Paul, Justin
;
Trehan, Ruchi
- In:
International journal of electronic marketing and …
4
(
2011
)
2/3
,
pp. 151-164
Persistent link: https://www.econbiz.de/10009382394
Saved in:
54
Why are some modes of acquisition more profitable? : a study of the credit card industry
Steffes, Erin M.
;
Murthi, B. P. S.
;
Rao, Ram C.
- In:
Journal of financial services marketing : JFSM
16
(
2011/12
)
2
,
pp. 92-100
Persistent link: https://www.econbiz.de/10009385087
Saved in:
55
Das Kundenkarussell
Cool, Karel O.
;
Paranikas, Petros
- In:
Harvard-Business-Manager : das Wissen der Besten
33
(
2011
)
9
,
pp. 6-9
Persistent link: https://www.econbiz.de/10009259551
Saved in:
56
The effects of mainstream and emerging customer orientations on radical and disruptive innovations
Govindarajan, Vijay
;
Kopalle, Praveen K.
;
Danneels, Erwin
- In:
The journal of product innovation management : an …
28
(
2011
),
pp. 121-132
Persistent link: https://www.econbiz.de/10009387609
Saved in:
57
New or repeat customers : how does physical environment influence their restaurant experience?
Ryu, Kisang
;
Han, Heesup
- In:
International journal of hospitality management
30
(
2011
)
3
,
pp. 599-611
Persistent link: https://www.econbiz.de/10009130570
Saved in:
58
Spatiotemporal analysis of imitation behavior across new buyers at an online grocery retailer
Choi, Jeonghye
;
Hui, Sam K.
;
Bell, David R.
- In:
Journal of marketing research : JMR
47
(
2010
)
1
,
pp. 75-89
Persistent link: https://www.econbiz.de/10003947443
Saved in:
59
Research on satisfaction recovery from service failure due to attitude defect and unfair price : a dynamic and longitudinal evaluation model based on customer win-back management
Tang, Xiaofei
;
Jia, Jianmin
;
Zhou, Tingrui
;
Yin, Hongjuan
- In:
Frontiers of business research in China : selected …
4
(
2010
)
3
,
pp. 380-408
Persistent link: https://www.econbiz.de/10008664572
Saved in:
60
The effect of signal quality and contiguous word of mouth on customer acquisition for a video-on-demand service
Nam, Sungjoon
;
Manchanda, Punjeet
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 690-700
Persistent link: https://www.econbiz.de/10008652621
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->