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~type_genre:"Amtsdruckschrift"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Aufsatzsammlung"
~type_genre:"Bibliography included"
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Search: subject:"advertising"
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| 4 applied filters
Year of publication
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Subject
All
Online-Marketing
7,711
Internet marketing
7,674
Consumer behaviour
6,634
Konsumentenverhalten
6,634
Advertising
5,600
Werbung
5,562
Werbewirkung
5,138
Advertising effects
5,125
Social Web
4,177
Social web
4,177
International marketing
2,516
Internationales Marketing
2,514
Brand management
2,411
Markenführung
2,411
Brand image
1,742
Markenimage
1,742
USA
1,637
United States
1,632
Online retailing
1,551
Online-Handel
1,551
Viral marketing
1,523
Virales Marketing
1,523
Marketingmanagement
1,501
Marketing management
1,498
Beziehungsmarketing
1,470
Relationship marketing
1,470
Electronic Commerce
1,399
E-commerce
1,397
Theorie
1,184
Theory
1,184
Brand
919
Markenartikel
896
Social media
811
Internet
763
social media
754
Deutschland
655
Germany
642
Website
642
advertising
614
Direct marketing
604
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Undetermined
8,530
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1,162
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Article
17,662
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1,115
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31
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Amtsdruckschrift
Aufsatz in Zeitschrift
Aufsatzsammlung
Bibliography included
Article in journal
17,802
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4,128
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4,128
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2,636
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2,636
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1,785
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1,629
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1,565
Thesis
1,141
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959
Sammelwerk
959
Lehrbuch
504
Case study
479
Fallstudie
479
Textbook
429
Bibliografie enthalten
382
Ratgeber
355
Konferenzschrift
330
Guidebook
329
Conference paper
182
Konferenzbeitrag
182
Dissertation u.a. Prüfungsschriften
180
Conference proceedings
173
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140
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125
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125
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124
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104
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104
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99
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99
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75
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58
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English
17,413
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1,241
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58
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42
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7
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7
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6
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6
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6
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5
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4
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4
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3
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3
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3
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2
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2
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2
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1
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1
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Author
All
Gierl, Heribert
62
Pelsmacker, Patrick de
61
Taylor, Charles Raymond
55
Eisend, Martin
53
Dens, Nathalie
40
Septianto, Felix
35
Kaiser, Harry M.
33
Stafford, Marla Royne
30
Reijmersdal, Eva A. van
28
Yoon, Sukki
28
Bellman, Steven
27
Huh, Jisu
27
Dahlén, Micael
26
Ford, John B.
26
Yoon, Hye Jin
26
Hudders, Liselot
25
Chang, Chingching
24
Dwivedi, Yogesh Kumar
24
Okazaki, Shintaro
23
Tucker, Catherine
23
Cheong, Yunjae
22
Koslow, Scott
22
Law, Chun Hung Roberts
22
Pauwels, Koen
22
Reid, Leonard N.
22
Torres, Ivonne M.
22
Choi, Yung Kyun
21
Diamantopoulos, Adamantios
21
Ko, Eunju
21
Laroche, Michel
21
Manrai, Ajay K.
21
Phau, Ian
21
Pitt, Leyland F.
21
Rosengren, Sara
21
Varan, Duane
21
Wilson, Rick T.
21
Grewal, Dhruv
20
Matthes, Jörg
20
Vrontis, Demetris
20
Wagner, Udo
20
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Institution
All
Springer Fachmedien Wiesbaden
14
Europäische Kommission
8
UNCTAD / Secretariat
8
Edward Elgar Publishing
5
UNCTAD
5
Europäische Kommission / Generaldirektion Binnenmarkt und Finanzdienste
4
Nordic Council of Ministers
4
OECD
4
Fördergesellschaft Marketing an der Universität Augsburg
3
Großbritannien / Committee on Financing the BBC
3
Großbritannien / Home Office
3
Deutsche Werbewissenschaftliche Gesellschaft
2
Europäische Union / Rat
2
Gesellschaft für Westfälische Wirtschaftsgeschichte
2
IGI Global
2
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
2
International Symposium on Trade Efficiency <1994, Columbus, Ohio>
2
International Trade Centre
2
Nomos Verlagsgesellschaft
2
Peter Lang GmbH
2
Springer Gabler <Firma>
2
USA / International Trade Administration
2
Absatzwirtschaftliche Gesellschaft
1
Academy of Marketing
1
Akademia Ekonomiczna Imienia Karola Adamieckiego w Katowicach
1
Asociación Española de Anunciantes
1
Aussenwirtschaftstag Nordrhein-Westfalen <10, 1996, Dortmund>
1
Aussenwirtschaftstag Nordrhein-Westfalen <7, 1993, Duisburg>
1
BDW, Deutscher Kommunikationsverband
1
Baltic-Management-Institut
1
Books on Demand GmbH <Norderstedt>
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Chartered Institute of Marketing
1
Chartered Institute of Public Relations
1
Conference on Export Expansion and Market Entry Modes
1
Conference the Regulation of Medical Innovation and Pharmaceutical Markets <2001, Chicago, Ill.>
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Deutscher Akademischer Austauschdienst
1
Deutscher Kommunikationsverband
1
Deutschland / Bundesministerium für Wirtschaft
1
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Published in...
All
Journal of business research : JBR
660
Journal of advertising research
514
Journal of advertising : official publication of the American Academy of Advertising
354
International journal of advertising : the quarterly review of marketing communications
328
Journal of marketing communications
318
Journal of retailing and consumer services
293
International journal of advertising : the review of marketing communications
277
Psychology & marketing
220
International journal of internet marketing and advertising : IJIMA
219
Journal of promotion management : JPM
207
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
184
Journal of advertising
177
Journal of global marketing
170
European journal of marketing : EJM
169
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
166
International marketing review
153
Management science : journal of the Institute for Operations Research and the Management Sciences
148
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
142
Journal of marketing research : JMR
134
Journal of international marketing
132
Journal of promotion management : innovations in planning and applied research
132
Industrial marketing management : the international journal for industrial and high-tech firms
127
International journal of hospitality management
126
Journal of marketing
120
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
118
Marketing letters : a journal of research in marketing
113
Tourism management : research, policies, practice
106
The journal of product & brand management
104
Health marketing quarterly
100
Journal of marketing management : MM
100
Asia Pacific journal of marketing and logistics
99
Journal of consumer research : JCR ; an interdisciplinary bimonthly
99
The journal of brand management : an international journal
99
Information systems research : ISR
98
International journal of electronic marketing and retailing : IJEMR
95
Marketing intelligence & planning
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
93
Journal of international consumer marketing
92
Journal of the Academy of Marketing Science
90
Young consumers : insight and ideas for responsible marketers
90
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Source
All
ECONIS (ZBW)
18,808
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1
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10
of
18,808
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date (oldest first)
1
Ban targeted
advertising
? : an empirical investigation of the consequences for app development
Kircher, Tobias
;
Foerderer, Jens
- In:
Management science : journal of the Institute for …
70
(
2024
)
2
,
pp. 1070-1092
Persistent link: https://www.econbiz.de/10014513902
Saved in:
2
A simplified mobile
advertising
model to study
advertising
spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
Generation Z's perception of privacy on social media : examining the impact of personalized
advertising
, interpersonal relationships, reference group dynamics, social isolation, an...
Rózsa, Zoltán
;
Ferenčáková, Lucia
;
Zámek, David
; …
- In:
Oeconomia Copernicana
15
(
2024
)
1
,
pp. 229-266
Persistent link: https://www.econbiz.de/10014521315
Saved in:
4
Effective domestic tourism
advertising
layout : lithuanian perspective
Grigaliūnaitė, Viktorija
;
Pilelienė, Lina
- In:
Central European business review : CEBR
12
(
2023
)
5
,
pp. 93-116
Persistent link: https://www.econbiz.de/10014525460
Saved in:
5
Serving two masters? : optimizing mobile ad contracts with heterogeneous advertisers
Ghoshal, Abhijeet
;
Mookerjee, Radha
;
Sun, Zhen
- In:
Production and operations management : the flagship …
32
(
2023
)
2
,
pp. 618-636
Persistent link: https://www.econbiz.de/10014266088
Saved in:
6
Reaching voters on social media : planning political
advertising
on Snapchat
Tanusondjaja, Arry
;
Michelon, Aaron
;
Hartnett, Nicole
; …
- In:
International journal of market research
65
(
2023
)
5
,
pp. 566-580
Persistent link: https://www.econbiz.de/10014368514
Saved in:
7
Strategic social media marketing : an empirical analysis of sequential
advertising
Hotkar, Parshuram
;
Garg, Rajiv
;
Sussman, Kristen
- In:
Production and operations management : the flagship …
32
(
2023
)
12
,
pp. 4005-4020
Persistent link: https://www.econbiz.de/10014441478
Saved in:
8
The perceived image of nudity in digital advertisements
Daou, Lindos
;
Maksoud, Lea
- In:
Arab economic and business journal
15
(
2023
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10014250329
Saved in:
9
Is this
advertising
or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
10
Children's vulnerability to
advertising
: an overview of four decades of research (1980s-2020s)
Rozendaal, Esther
;
Buijzen, Moniek
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 78-86
Persistent link: https://www.econbiz.de/10014233918
Saved in:
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