//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Amtsdruckschrift"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliography included"
~type_genre:"Glossar enthalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"advertising"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Online-Marketing
7,546
Internet marketing
7,532
Consumer behaviour
6,566
Konsumentenverhalten
6,566
Advertising
5,524
Werbung
5,463
Werbewirkung
5,105
Advertising effects
5,098
Social Web
4,118
Social web
4,118
International marketing
2,450
Internationales Marketing
2,449
Brand management
2,355
Markenführung
2,355
Brand image
1,731
Markenimage
1,731
USA
1,643
United States
1,638
Online retailing
1,526
Online-Handel
1,526
Viral marketing
1,518
Virales Marketing
1,518
Marketing management
1,441
Marketingmanagement
1,441
Beziehungsmarketing
1,417
Relationship marketing
1,417
Electronic Commerce
1,345
E-commerce
1,340
Theorie
1,141
Theory
1,141
Brand
911
Markenartikel
885
Social media
811
social media
746
Internet
723
Website
643
advertising
608
Direktmarketing
579
Direct marketing
578
Celebrity endorsement
572
more ...
less ...
Online availability
All
Undetermined
8,403
Free
1,147
Type of publication
All
Article
17,662
Book / Working Paper
724
Journal
30
Type of publication (narrower categories)
All
Amtsdruckschrift
Aufsatz in Zeitschrift
Bibliography included
Glossar enthalten
Article in journal
17,802
Aufsatz im Buch
4,128
Book section
4,128
Graue Literatur
2,636
Non-commercial literature
2,636
Working Paper
1,785
Arbeitspapier
1,629
Hochschulschrift
1,565
Thesis
1,141
Collection of articles of several authors
959
Sammelwerk
959
Aufsatzsammlung
515
Lehrbuch
504
Case study
479
Fallstudie
479
Textbook
429
Bibliografie enthalten
382
Ratgeber
355
Konferenzschrift
330
Guidebook
329
Conference paper
182
Konferenzbeitrag
182
Dissertation u.a. Prüfungsschriften
180
Conference proceedings
173
Government document
140
Handbook
125
Handbuch
125
Reprint
124
Glossary included
104
Collection of articles written by one author
99
Sammlung
99
Article
75
Bibliographie
64
Statistik
59
Mehrbändiges Werk
58
Multi-volume publication
58
more ...
less ...
Language
All
English
17,223
German
1,018
French
57
Spanish
41
Italian
16
Swedish
11
Hungarian
7
Danish
6
Dutch
6
Polish
6
Russian
6
Serbian
5
Finnish
4
Portuguese
4
Bulgarian
3
Czech
3
Norwegian
3
Arabic
2
Croatian
2
Slovak
2
Albanian
2
Afrikaans
1
Turkish
1
Ukrainian
1
Undetermined
1
Vietnamese
1
more ...
less ...
Author
All
Gierl, Heribert
62
Pelsmacker, Patrick de
61
Taylor, Charles Raymond
53
Eisend, Martin
51
Dens, Nathalie
40
Septianto, Felix
35
Kaiser, Harry M.
33
Stafford, Marla Royne
30
Reijmersdal, Eva A. van
28
Yoon, Sukki
28
Bellman, Steven
27
Huh, Jisu
27
Dahlén, Micael
26
Ford, John B.
26
Yoon, Hye Jin
26
Hudders, Liselot
25
Chang, Chingching
24
Dwivedi, Yogesh Kumar
24
Okazaki, Shintaro
23
Tucker, Catherine
23
Cheong, Yunjae
22
Koslow, Scott
22
Law, Chun Hung Roberts
22
Pauwels, Koen
22
Reid, Leonard N.
22
Torres, Ivonne M.
22
Choi, Yung Kyun
21
Diamantopoulos, Adamantios
21
Ko, Eunju
21
Laroche, Michel
21
Manrai, Ajay K.
21
Phau, Ian
21
Pitt, Leyland F.
21
Rosengren, Sara
21
Varan, Duane
21
Wilson, Rick T.
21
Grewal, Dhruv
20
Matthes, Jörg
20
Campbell, Colin L.
19
Smit, Edith G.
19
more ...
less ...
Institution
All
Europäische Kommission
8
UNCTAD / Secretariat
8
UNCTAD
5
Europäische Kommission / Generaldirektion Binnenmarkt und Finanzdienste
4
Nordic Council of Ministers
4
OECD
4
Fördergesellschaft Marketing an der Universität Augsburg
3
Großbritannien / Committee on Financing the BBC
3
Großbritannien / Home Office
3
Europäische Union / Rat
2
International Symposium on Trade Efficiency <1994, Columbus, Ohio>
2
International Trade Centre
2
Springer Fachmedien Wiesbaden
2
USA / International Trade Administration
2
Absatzwirtschaftliche Gesellschaft
1
Academy of Marketing
1
Aussenwirtschaftstag Nordrhein-Westfalen <10, 1996, Dortmund>
1
Aussenwirtschaftstag Nordrhein-Westfalen <7, 1993, Duisburg>
1
Books on Demand GmbH <Norderstedt>
1
Conference the Regulation of Medical Innovation and Pharmaceutical Markets <2001, Chicago, Ill.>
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Deutschland / Bundesministerium für Wirtschaft
1
Deutschland / Bundesregierung
1
Deutschland / Bundeswehr / Universität Hamburg
1
Deutschland <Bundesrepublik> / Bundesministerium für das Post- und Fernmeldewesen
1
Ebs European Business School / Lehr- und Forschungsteam Marketing
1
Europarat
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Europäische Kommission / Generaldirektion Informationsgesellschaft
1
Europäische Kommission / Generaldirektion Unternehmenspolitik, Handel, Tourismus und Sozialwirtschaft
1
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
1
Europäische Kommission / Statistisches Amt
1
Europäisches Parlament
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Forskerkonference om Børn og TV-Reklame <1992, Skodsborg>
1
Frankreich / Délégation à l'Aménagement du Territoire et à l'Action Régionale
1
Frankreich / Section de l'Aménagement Durable des Territoires
1
Frankreich / Section des Activités Économiques
1
Frankreich / Service des Statistiques Industrielles
1
more ...
less ...
Published in...
All
Journal of business research : JBR
660
Journal of advertising research
513
Journal of advertising : official publication of the American Academy of Advertising
354
International journal of advertising : the quarterly review of marketing communications
328
Journal of marketing communications
318
Journal of retailing and consumer services
293
International journal of advertising : the review of marketing communications
276
Psychology & marketing
220
International journal of internet marketing and advertising : IJIMA
218
Journal of promotion management : JPM
207
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
184
Journal of advertising
177
Journal of global marketing
170
European journal of marketing : EJM
169
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
166
International marketing review
150
Management science : journal of the Institute for Operations Research and the Management Sciences
148
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
142
Journal of marketing research : JMR
134
Journal of promotion management : innovations in planning and applied research
132
Journal of international marketing
131
Industrial marketing management : the international journal for industrial and high-tech firms
127
International journal of hospitality management
126
Journal of marketing
120
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
118
Marketing letters : a journal of research in marketing
113
Tourism management : research, policies, practice
106
The journal of product & brand management
104
Health marketing quarterly
100
Journal of marketing management : MM
100
Asia Pacific journal of marketing and logistics
99
Journal of consumer research : JCR ; an interdisciplinary bimonthly
99
The journal of brand management : an international journal
99
Information systems research : ISR
98
International journal of electronic marketing and retailing : IJEMR
95
Marketing intelligence & planning
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
93
Journal of international consumer marketing
92
Journal of the Academy of Marketing Science
90
Young consumers : insight and ideas for responsible marketers
90
more ...
less ...
Source
All
ECONIS (ZBW)
18,416
Showing
1
-
10
of
18,416
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Ban targeted
advertising
? : an empirical investigation of the consequences for app development
Kircher, Tobias
;
Foerderer, Jens
- In:
Management science : journal of the Institute for …
70
(
2024
)
2
,
pp. 1070-1092
Persistent link: https://www.econbiz.de/10014513902
Saved in:
2
A simplified mobile
advertising
model to study
advertising
spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
Generation Z's perception of privacy on social media : examining the impact of personalized
advertising
, interpersonal relationships, reference group dynamics, social isolation, an...
Rózsa, Zoltán
;
Ferenčáková, Lucia
;
Zámek, David
; …
- In:
Oeconomia Copernicana
15
(
2024
)
1
,
pp. 229-266
Persistent link: https://www.econbiz.de/10014521315
Saved in:
4
Effective domestic tourism
advertising
layout : lithuanian perspective
Grigaliūnaitė, Viktorija
;
Pilelienė, Lina
- In:
Central European business review : CEBR
12
(
2023
)
5
,
pp. 93-116
Persistent link: https://www.econbiz.de/10014525460
Saved in:
5
Serving two masters? : optimizing mobile ad contracts with heterogeneous advertisers
Ghoshal, Abhijeet
;
Mookerjee, Radha
;
Sun, Zhen
- In:
Production and operations management : the flagship …
32
(
2023
)
2
,
pp. 618-636
Persistent link: https://www.econbiz.de/10014266088
Saved in:
6
Reaching voters on social media : planning political
advertising
on Snapchat
Tanusondjaja, Arry
;
Michelon, Aaron
;
Hartnett, Nicole
; …
- In:
International journal of market research
65
(
2023
)
5
,
pp. 566-580
Persistent link: https://www.econbiz.de/10014368514
Saved in:
7
Strategic social media marketing : an empirical analysis of sequential
advertising
Hotkar, Parshuram
;
Garg, Rajiv
;
Sussman, Kristen
- In:
Production and operations management : the flagship …
32
(
2023
)
12
,
pp. 4005-4020
Persistent link: https://www.econbiz.de/10014441478
Saved in:
8
The perceived image of nudity in digital advertisements
Daou, Lindos
;
Maksoud, Lea
- In:
Arab economic and business journal
15
(
2023
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10014250329
Saved in:
9
Is this
advertising
or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
10
Children's vulnerability to
advertising
: an overview of four decades of research (1980s-2020s)
Rozendaal, Esther
;
Buijzen, Moniek
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 78-86
Persistent link: https://www.econbiz.de/10014233918
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->