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~type_genre:"Article"
~type_genre:"Aufsatz im Buch"
~type_genre:"Lehrbuch"
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142
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Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
14
Neuroökonomie : Grundlagen - Methoden - Anwendungen
10
Analyzing the strategic role of neuromarketing and consumer neuroscience
6
Handbook of research methodologies and design in neuroentrepreneurship
4
The social cognitive neuroscience of organizations
4
Handbook of developments in consumer behaviour
3
CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
2
Darwin meets Business : evolutionäre und bionische Lösungen für die Wirtschaft
2
Decision making in behavioral strategy
2
Gesundheit, Qualifikation und Motivation älterer Arbeitnehmer - messen und beeinflussen : Dokumentation der Tagung am 01. und 02. Oktober 2009, Gustav-Heinemann-Haus, Bonn
2
Global innovation science handbook
2
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
2
The handbook of knowledge-based coaching : from theory to practice
2
Transforming communication in leadership and teamwork : person-centered innovations
2
Adoption of innovation : balancing internal and external stakeholders in the marketing of innovation
1
Advanced leadership insights : how to lead people and organizations to ultimate success
1
Advances in entrepreneurial finance : with applications from behavioral finance and economics
1
Aftersales in der Automobilwirtschaft : Konzepte für Ihren Erfolg
1
Amfiteatru Economic Journal
1
An und in Grenzen : Entfaltungsräume für eine nachhaltige Entwicklung
1
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Behavioral Business Ethics : eine Einführung in die Grundlagen
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Beyond uneconomic growth : economics, equity and the ecological predicament
1
Business Advancement through Technology Volume I : Markets and Marketing in Transition
1
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Complex socio-technical systems : understanding and influencing the causality of change
1
Cross-cultural and critical perspectives on brands
1
Das Prinzip der Selbstverantwortung : Grundlagen und Bedeutung im heutigen Privatrecht ; [der vorliegende Band enthält die Beiträge zu der an der Ruhr-Universität Bochum veranstalteten Tagung zum "Prinzip der Selbstverantwortung".]
1
Die Zukunft des Kapitalismus
1
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
1
Digital influence on consumer habits : marketing challenges and opportunities
1
Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
1
Economic and business management 2022 : proceedings of the 7th International Conference on Economic and Business Management (FEBM 2022), online conference, 24-25 october 2022
1
Emotion, cognition, and their marvellous interplay in managerial decision-making
1
Enhancing knowledge development in marketing ; Vol. 21
1
Erfolgsfaktor Kundenzufriedenheit : Handbuch für Strategie und Umsetzung
1
Evolutionary psychology in the business sciences
1
Expanding the boundaries of work-family research : a vision for the future
1
Finance and sustainability : towards a new paradigm? ; a post-crisis agenda
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ECONIS (ZBW)
143
EconStor
1
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A bibliometric analysis on research trends in neuromarketing : current status and future directions
Oberoi, Sumit
;
Kansra, Pooja
;
Awasthi, Vedica
- In:
Digital influence on consumer habits : marketing …
,
(pp. 79-92)
.
2024
Persistent link: https://www.econbiz.de/10014553337
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2
From resistance to readiness : leveraging neuroscience perspectives for successful change management in the manufacturing sector
Lopez, Ashlita Florence
;
Joy, Sebin
;
Kumar, Arti Arun
- In:
Using organizational culture to resolve business challenges
,
(pp. 222-246)
.
2023
Persistent link: https://www.econbiz.de/10014414142
Saved in:
3
Death or rebirth? : a framework for reviving vanished brands from the perspective of cognitive neuroscience
Lin, Yajun
- In:
Economic and business management 2022 : proceedings of …
,
(pp. 121-130)
.
2023
Persistent link: https://www.econbiz.de/10014516469
Saved in:
4
The influence on succession of women's involvement in the boards of directors of family firms, through the lens of neuroscience
El Hayek Sfeir, Soumaya
- In:
Women, family and family businesses across …
,
(pp. 13-38)
.
2022
Persistent link: https://www.econbiz.de/10014225986
Saved in:
5
Social marketing, nudging policies and consumerism : advancements through technologies from neuroscience
Caratù, Myriam
- In:
Business Advancement through Technology Volume I : …
,
(pp. 219-240)
.
2022
Persistent link: https://www.econbiz.de/10013474334
Saved in:
6
The cognitive-emotional interactions in the brain : an organizational neuroscience perspective
Malizia, Andrea Patricelli
;
Mastrogiorgio, Antonio
- In:
Emotion, cognition, and their marvellous interplay in …
,
(pp. 209-232)
.
2021
Persistent link: https://www.econbiz.de/10012596508
Saved in:
7
Cognitive neuroscience of aging
Mukadam, Nishaat
;
Leger, Krystal
;
Cutchess, Angela
- In:
The aging consumer : perspectives from psychology and …
,
(pp. 3-25)
.
2021
Persistent link: https://www.econbiz.de/10012297423
Saved in:
8
Consumer neuroscience : ein transdisziplinäres Lehrbuch
Kenning, Peter
-
2020
-
2., erweiterte und aktualisierte Auflage
Persistent link: https://www.econbiz.de/10012038477
Saved in:
9
The organizational neuroscience of emotions
Massaro, Sebastiano
- In:
The Cambridge handbook of workplace affect
,
(pp. 15-36)
.
2020
Persistent link: https://www.econbiz.de/10012261052
Saved in:
10
Importance of brain reward system in neuromarketing
Uzbay, Tayfun
- In:
Analyzing the strategic role of neuromarketing and …
,
(pp. 1-24)
.
2020
Persistent link: https://www.econbiz.de/10012266741
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