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~type_genre:"Article in journal"
~type_genre:"Aufsatzsammlung"
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Search: subject_exact:"Dialogmarketing"
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Direktmarketing
577
Direct marketing
566
Consumer behaviour
138
Konsumentenverhalten
138
Arzneimittel
110
Pharmaceuticals
110
Advertising effects
106
Werbewirkung
106
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96
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96
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81
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81
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60
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60
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56
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56
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56
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56
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56
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56
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48
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48
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47
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47
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35
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35
direct marketing
26
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23
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23
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22
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22
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22
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20
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18
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18
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527
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Article in journal
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538
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293
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158
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28
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25
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Krafft, Manfred
8
Holland, Heinrich
7
Park, Jin Seong
6
Aikin, Kathryn J.
5
Hesse, Jürgen
5
Huh, Jisu
5
Sullivan, Helen W.
5
Albers, Sönke
4
Fogel, Joshua
4
Groß, Claudia
4
Mukherjee, Avinandan
4
Perri, Matthew
4
Peters, Kay
4
Verhoef, Peter C.
4
Albaum, Gerald S.
3
Betts, Kevin R.
3
Bijmolt, Tammo H. A.
3
Bokermann, Ralf
3
Dahlhoff, Hans-Dieter
3
Diepen, Merel van
3
Donkers, Bas
3
Franses, Philip Hans
3
Hruschka, Harald
3
Kleinaltenkamp, Michael
3
Limbu, Yam B.
3
Mackert, Michael
3
Mann, Andreas
3
Mantrala, Murali K.
3
Morimoto, Mariko
3
O'Hara, Jeffrey K.
3
Otto, Andreas
3
Park, Timothy A.
3
Poon, Patrick
3
Rollins, Brent L.
3
Sridhar, Shrihari
3
Ball, Jennifer Gerard
2
Battershill, Martin
2
Berndt, Ernst R.
2
Bhutada, Nilesh
2
Bond, Craig A.
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Conference the Regulation of Medical Innovation and Pharmaceutical Markets <2001, Chicago, Ill.>
1
Deutscher Dialogmarketing Verband
1
MacLean Center for Clinical Medical Ethics
1
Ploenzke AG <Wiesbaden>
1
Siegfried Vögele Institut
1
Springer Fachmedien Wiesbaden
1
Springer Gabler <Firma>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <15., 2022, Frankfurt am Main>
1
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Health marketing quarterly
34
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
21
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Direct marketing : an international journal
14
Journal of business research : JBR
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Journal of marketing research : JMR
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
European journal of operational research : EJOR
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Journal of advertising research
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Die Bank
6
Journal of marketing
6
Journal of marketing communications
6
Journal of retailing and consumer services
6
Journal of targeting, measurement and analysis for marketing
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
6
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
5
International journal of advertising : the quarterly review of marketing communications
5
Journal of business economics : JBE
5
Journal of global marketing
5
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Marketing letters : a journal of research in marketing
5
Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
5
SpringerLink / Bücher
5
International journal of electronic business
4
Journal of business ethics : JOBE
4
Journal of retailing
4
Management revue : socio-economic studies
4
Agricultural economics : the journal of the International Association of Agricultural Economists
3
American journal of agricultural economics
3
Berichte über Landwirtschaft : Zeitschrift für Agrarpolitik und Landwirtschaft
3
Global journal of business management : GJBM
3
International journal of industrial organization
3
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
3
Journal of business & economics research
3
Journal of current issues and research in advertising : JCIRA
3
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Source
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ECONIS (ZBW)
579
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91
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91
Improving direct marketing activities effectiveness using analytical models : RFM vs. logit model on a casino case
Tabaj, Tjas̆a
;
Bratina, Danijel
- In:
Management
13
(
2018
)
4
,
pp. 323-334
Persistent link: https://www.econbiz.de/10012133937
Saved in:
92
Asking a doctor versus referring to the Internet : a comparison study on consumers' reactions to DTC (direct-to-consumer) prescription drug advertising
Jiang, Pingjun
- In:
Health marketing quarterly
35
(
2018
)
3
,
pp. 209-226
Persistent link: https://www.econbiz.de/10011979383
Saved in:
93
A model of directed consumer search
Haan, Marco
;
Moraga-González, José Luis
;
Petrikaitė, …
- In:
International journal of industrial organization
61
(
2018
),
pp. 223-255
Persistent link: https://www.econbiz.de/10012103429
Saved in:
94
Do coverage mandates affect direct-to-consumer advertising for pharmaceuticals? : evidence from parity laws
Nathenson, Robert
;
Richards, Michael R.
- In:
International journal of health economics and management
18
(
2018
)
3
,
pp. 321-336
Persistent link: https://www.econbiz.de/10012025924
Saved in:
95
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
96
Choosing an online retail channel for a manufacturer : direct sales or consignment?
Wang, Cuixia
;
Leng, Mingming
;
Liang, Liping
- In:
International journal of production economics
195
(
2018
),
pp. 338-358
Persistent link: https://www.econbiz.de/10011802156
Saved in:
97
Social relationships and social anxiety appeals in direct-to-consumer advertising
Good, Megan C.
;
Huhmann, Bruce A.
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 393-411
Persistent link: https://www.econbiz.de/10011880781
Saved in:
98
Effects of risk disclosure prominence in direct-to-consumer advertising (DTCA) of prescription drugs : an integrative cognitive process model
Ju, Ilwoo
;
Park, Jin Seong
- In:
Health marketing quarterly
35
(
2018
)
1
,
pp. 32-46
Persistent link: https://www.econbiz.de/10011865627
Saved in:
99
The anywhere, anytime market : the 800-number, direct marketing, and the new networks of consumption
Popp, Richard K.
- In:
Enterprise & society : the international journal of …
19
(
2018
)
3
,
pp. 702-732
Persistent link: https://www.econbiz.de/10011933995
Saved in:
100
The impact of consumer fairness seeking on distribution channel selection : direct selling vs. agent selling
Yi, Zelong
;
Wang, Yulan
;
Liu, Yun
;
Chen, Ying-Ju
- In:
Production and operations management : the flagship …
27
(
2018
)
6
,
pp. 1148-1167
Persistent link: https://www.econbiz.de/10011969982
Saved in:
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