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ECONIS (ZBW)
131
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1
Use of netnography in contemporary marketing research
Kopaničová, Janka
;
Klepochová, Dagmar
;
Francová, Zuzana
- In:
Central European business review : CEBR
11
(
2022
)
4
,
pp. 111-131
Persistent link: https://www.econbiz.de/10013457322
Saved in:
2
Hashtag activism by brand lovers : a netnographic study
Carvalho, Cássia Liandra
;
Barbosa, Belem
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014310879
Saved in:
3
An insight of Facebook usage by Pakistan-based organisations : an application of netnography approach
Ahmed, Ashir
;
Li, Vivien
- In:
International journal of business information systems : …
41
(
2022
)
2
,
pp. 207-223
Persistent link: https://www.econbiz.de/10013460301
Saved in:
4
Web analytics applications, opportunities and challenges to online retail in India
Kumar, Vikas
;
Ayodeji, Ogunmola Gabriel
- In:
International journal of services and operations …
41
(
2022
)
4
,
pp. 463-485
Persistent link: https://www.econbiz.de/10013257550
Saved in:
5
Fashion bloggers' discourse on brands under corporate crisis : a netnographic research in Portugal
Casais, Beatriz
;
Gomes, Lucilene Ribeiro
- In:
Journal of fashion marketing and management
26
(
2022
)
3
,
pp. 420-435
Persistent link: https://www.econbiz.de/10013384519
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6
An analytical model for comparing the profitability of competing online marketing channels : search engine marketing versus e-commerce marketplace
Angeloni, Silvia
;
Rossi, Claudio
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
4
,
pp. 534-549
Persistent link: https://www.econbiz.de/10012607677
Saved in:
7
Demand for information, uncertainty, and the response of U.S. Treasury securities to news
Benamar, Hedi
;
Foucault, Thierry
;
Vega, Clara
- In:
The review of financial studies
34
(
2021
)
7
,
pp. 3403-3455
Persistent link: https://www.econbiz.de/10012546386
Saved in:
8
On latency of e-commerce platforms
Basalla, Marcus
;
Schneider, Johannes
;
Lukšik, Martin
; …
- In:
Journal of organizational computing and electronic commerce
31
(
2021
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10012500812
Saved in:
9
Netnography as a marketing research tool in the fashion industry in Southeast Europe
Xharavina, Natyra
;
Kapoulas, Alexandros
;
Miaoulis, …
- In:
International journal of market research
62
(
2020
)
4
,
pp. 499-515
Persistent link: https://www.econbiz.de/10012308951
Saved in:
10
A netnographic and regression approach to study customer skepticism towards online travel companies
Kumar, Apoorva
;
Garga, Pawan
- In:
Manthan : journal of commerce and management
7
(
2020
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10012291504
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