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~type_genre:"Working Paper"
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Search: subject_exact:"Advertising regulation"
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Advertising regulation
247
Werbebeschränkung
245
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104
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63
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63
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56
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Dubois, Pierre
6
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6
Nelson, Jon Paul
6
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5
Saffer, Henry
5
Asker, John
4
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4
Bar-Isaac, Heski
4
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4
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4
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4
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3
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3
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3
Deer, Lachlan
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Green, Kesten C.
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Ishida, Junichiro
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Langford, Paul
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
18
Working paper / National Bureau of Economic Research, Inc.
7
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
6
Discussion paper / Centre for Economic Policy Research
5
Journal of business ethics : JOBE
5
Journal of health economics
5
Journal of historical research in marketing
5
Journal of marketing communications
5
Review of industrial organization : RIO
5
Journal of advertising research
4
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4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Wettbewerb in Recht und Praxis : wrp
4
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4
Young consumers : insight and ideas for responsible marketers
4
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Contemporary economic policy : a journal of Western Economic Association International
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European journal of marketing : EJM
3
International journal of advertising : the review of marketing communications
3
International review of law and economics
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
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3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
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3
Applied economics letters
2
Discussion paper / Institute of Social and Economic Research
2
Forum public management : Diskussionspapier
2
Health marketing quarterly
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Journal of business ethics : JBE
2
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Journal of international consumer marketing
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Journal of promotion management : JPM
2
Journal of public economic theory
2
Journal of public policy & marketing
2
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ECONIS (ZBW)
247
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81
Interaction effect of ad puffery and ad skepticism on consumer persuasion
Amyx, Douglas Alan
;
Lumpkin, James R.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 403-424
Persistent link: https://www.econbiz.de/10011532986
Saved in:
82
Advertising, habit formation, and U.S. tobacco product demand
Zheng, Yuqing
;
Zhen, Chen
;
Nonnemaker, James
;
Dench, Daniel
- In:
American journal of agricultural economics
98
(
2016
)
4
,
pp. 1038-1054
Persistent link: https://www.econbiz.de/10011635233
Saved in:
83
Vertical information restraints : pro- and anti- competitive impacts of minimum advertised price restrictions
Asker, John
;
Bar-Isaac, Heski
-
2016
Persistent link: https://www.econbiz.de/10011571391
Saved in:
84
I limiti di affollamento pubblicitario : dalla televisione a Internet?
Mangani, Andrea
- In:
Mercato concorrenza regole
17
(
2015
)
2
,
pp. 291-313
Persistent link: https://www.econbiz.de/10011409847
Saved in:
85
Forgotten classics: The business of advertising, by Earnest Elmo Calkins (1915)
Beard, Fred
- In:
Journal of historical research in marketing
7
(
2015
)
4
,
pp. 573-583
Persistent link: https://www.econbiz.de/10011448774
Saved in:
86
The regulation of direct-to-consumer advertising of pharmaceuticals in a managed care setting
Ryan, Matthew Joseph
;
Vaithianathan, Rhema
- In:
Journal of public economic theory
17
(
2015
)
6
,
pp. 986-1021
Persistent link: https://www.econbiz.de/10011473639
Saved in:
87
The truth hurts : how customers may lose from honest advertising
Kopalle, Praveen K.
;
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 251-262
Persistent link: https://www.econbiz.de/10011398534
Saved in:
88
Tobacco control campaign in Uruguay : impact on smoking cessation during pregnancy and birth weight
Harris, Jeffrey E.
;
Balsa, Ana Inés
;
Triunfo, Patricia
- In:
Journal of health economics
42
(
2015
),
pp. 186-196
Persistent link: https://www.econbiz.de/10011563575
Saved in:
89
Quality choice and advertising regulation in broadcasting markets
González Maestre, Miguel
;
Martínez Sánchez, Francisco
- In:
Journal of economics
114
(
2015
)
2
,
pp. 107-126
Persistent link: https://www.econbiz.de/10010492942
Saved in:
90
Disentangling the effects of perceived deception and anticipated harm on consumer responses to deceptive advertising
Xie, Guang-Xin
;
Madrigal, Robert
;
Boush, David M.
- In:
Journal of business ethics : JOBE
129
(
2015
)
2
,
pp. 281-293
Persistent link: https://www.econbiz.de/10011290862
Saved in:
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