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Richardson, Brendan
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Baron, Steve
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ECONIS (ZBW)
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1
Corbynmania : citizen-consumers and the case for an alternative political marketing
Richardson, Brendan
- In:
Journal of customer behaviour
15
(
2016
)
3
,
pp. 283-297
Persistent link: https://www.econbiz.de/10011655770
Saved in:
2
Crowdsourcing : a new way of employing non-employees?
Ford, Robert C.
;
Richardson, Brendan
;
Ciuchta, Michael P.
- In:
Business horizons
58
(
2015
)
4
,
pp. 377-388
Persistent link: https://www.econbiz.de/10011300895
Saved in:
3
"It's a fix!" : the mediative influence of the x Factor tribe on narrative transportation as persuasive process
Richardson, Brendan
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
2
,
pp. 122-132
Persistent link: https://www.econbiz.de/10009738782
Saved in:
4
How brand communities emerge : the Beamish conversion experience
O'Sullivan, Stephen R.
;
Richardson, Brendan
;
Collins, Alan
- In:
Journal of marketing management : MM
27
(
2011
)
9/10
,
pp. 891-912
Persistent link: https://www.econbiz.de/10009349580
Saved in:
5
Marketing academics and practitioners : towards togetherness ; commentary
Baron, Steve
;
Richardson, Brendan
;
Earles, Diane
; …
- In:
Journal of customer behaviour
10
(
2011
)
3
,
pp. 291-304
Persistent link: https://www.econbiz.de/10009723833
Saved in:
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