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Search: subject:"Marktforschung"
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Marktforschung
2,573
Market research
2,514
Consumer behaviour
783
Konsumentenverhalten
783
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309
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308
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198
Marketingmanagement
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95
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95
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94
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94
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92
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92
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86
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83
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83
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Marketing theory
75
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Internet marketing
74
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1,264
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Hruschka, Harald
17
Gierl, Heribert
12
Dolnicar, Sara
11
Sarstedt, Marko
10
Belk, Russell W.
9
Eisend, Martin
9
Herrmann, Andreas
9
Baumgartner, Hans
8
DeSarbo, Wayne
8
Decker, Reinhold
8
Lee, Nick
8
Weijters, Bert
8
Wildner, Raimund
8
Bradlow, Eric T.
7
Grewal, Rajdeep
7
Helm, Roland
7
Kamakura, Wagner A.
7
Malhotra, Naresh K.
7
Roberts, John H.
7
Steiner, Winfried J.
7
Viswanathan, Madhu
7
Walsh, Gianfranco
7
Albers, Sönke
6
Allenby, Greg M.
6
Du, Rex Yuxing
6
Franke, George R.
6
Grün, Bettina
6
Hair, Joseph F.
6
Holbrook, Morris B.
6
Jong, Martijn G. de
6
Matzler, Kurt
6
Nunan, Daniel
6
Schillewaert, Niels
6
Schwarzkopf, Stefan
6
Steenkamp, Jan-Benedict E. M.
6
Tarka, Piotr
6
Wiedmann, Klaus-Peter
6
Albaum, Gerald S.
5
Bauer, Hans H.
5
Buxel, Holger
5
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Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
American Marketing Association / Task Force on the Development of Marketing Thought
1
Association for Consumer Research / North American Conference <2015, New Orleans, La.>
1
Deutsche Gesellschaft für Hauswirtschaft / Fachausschuß Strukturwandel
1
Deutschland / Bundesamt für Bauwesen und Raumordnung
1
Institut für Arbeitsmarkt- und Berufsforschung / Projektgruppe Betriebspanel
1
Mediterranean Social Sciences Research Council in Kairo
1
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Journal of marketing research : JMR
173
International journal of market research : JMRS ; the journal of the Market Research Society
100
Journal of business research : JBR
87
Qualitative market research : an international journal
73
Journal of the Academy of Marketing Science
60
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
55
Jahrbuch der Absatz- und Verbrauchsforschung
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
48
Marketing letters : a journal of research in marketing
45
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
43
Journal of marketing management : MM
42
International journal of market research
41
Marketing : ZFP ; journal of research and management
40
Journal of consumer behaviour : an international research review
33
Journal of business economics : JBE
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
International journal of forecasting
28
The marketing review
28
Journal of advertising research
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
23
Die Betriebswirtschaft : DBW
21
Journal of marketing
20
Journal of retailing and consumer services
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
European journal of marketing : EJM
17
Journal of macromarketing : examining the interactions among markets, marketing, and society
16
Journal of targeting, measurement and analysis for marketing
16
Psychology & marketing
16
Marketing intelligence & planning
15
Marketing theory
15
The journal of product innovation management : an international publication of the Product Development & Management Association
15
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
15
European journal of operational research : EJOR
14
International journal of wine business research : IJWBR
14
Journal of economic psychology : research in economic psychology and behavioral economics
13
Journal of retailing
13
Management science : journal of the Institute for Operations Research and the Management Sciences
13
The journal of brand management : an international journal
13
Australasian marketing journal
12
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ECONIS (ZBW)
2,642
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1
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10
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2,642
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1
Market research ethics : new practices but no new ideas
Cluley, Robert
;
Green, William
- In:
AMS review : official publication of the Academy of …
14
(
2024
)
1/2
,
pp. 68-82
Persistent link: https://www.econbiz.de/10014584101
Saved in:
2
Leveraging opportunities and managing risks in marketing research
Hamilton, Rebecca W.
- In:
Journal of marketing research
61
(
2024
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10014584147
Saved in:
3
Investigating respondents' willingness to participate in video-based web surveys
Höhne, Jan Karem
;
Ziller, Conrad
;
Lenzner, Timo
- In:
International journal of market research
66
(
2024
)
1
,
pp. 3-13
Persistent link: https://www.econbiz.de/10014584413
Saved in:
4
The effective nature of projective techniques in political brand image research
Khan, Dawood
;
Pich, Christopher
;
Spry, Louise
- In:
International journal of market research
66
(
2024
)
1
,
pp. 115-148
Persistent link: https://www.econbiz.de/10014584446
Saved in:
5
How much have we learned about consumer research? : a meta-meta-analysis
Eisend, Martin
;
Pol, Gratiana
;
Niewiadomska, Dominika
; …
- In:
Journal of consumer research : JCR ; an …
51
(
2024
)
1
,
pp. 180-190
Persistent link: https://www.econbiz.de/10014634449
Saved in:
6
Practical relevance in consumer research
Hoyer, Wayne D.
;
Wan, Echo Wen
;
Wilcox, Keith Todd
- In:
Journal of consumer research : JCR ; an …
51
(
2024
)
2
,
pp. 428-438
Persistent link: https://www.econbiz.de/10014634472
Saved in:
7
A journey from customer acquisition to retention : an integrative model for guiding future gaming marketing research
Tuguinay, Jovanie
;
Prentice, Catherine
;
Moyle, Brent
; …
- In:
The Cornell hospitality quarterly
65
(
2024
)
3
,
pp. 335-353
Persistent link: https://www.econbiz.de/10014634757
Saved in:
8
Evaluating the effectiveness of advertising campaigns in the fast-food industry using an analytical engine
Rymarczyk, Paweł
;
Figura, Ćezary
;
Wojciechowski, Łukasz
- In:
European research studies
27
(
2024
),
pp. 126-136
Persistent link: https://www.econbiz.de/10014543742
Saved in:
9
Endogeneity of marketing variables in multicategory choice models
Hruschka, Harald
- In:
Journal of business economics : JBE
94
(
2024
)
4
,
pp. 639-657
Persistent link: https://www.econbiz.de/10014546938
Saved in:
10
"Inside" versus "outside" trends in consumer research
Camilleri, Edwin
;
Garg, Nitika
;
Miah, Shah Jahan
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
2
,
pp. 225-246
Persistent link: https://www.econbiz.de/10014534636
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