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Search: subject:"Stakeholder marketing"
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7
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Line, Nathaniel D.
2
Runyan, Rodney C.
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Denktaş-Şakar, Gül
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Driessen, Paul H.
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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1
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
2
"It adds something and costs you nothing." : news consumers on the value exchange of native advertising and related responsibilities for news media
Luyckx, Dorien
;
Poels, Karolien
;
Smits, Tim
- In:
Journal of media business studies
21
(
2024
)
1
,
pp. 82-107
Persistent link: https://www.econbiz.de/10014511883
Saved in:
3
Stakeholder engagement via social media : an analysis of third-party logistics companies
Denktaş-Şakar, Gül
;
Sürücü, Ebru
- In:
The service industries journal
40
(
2020
)
11/12
,
pp. 866-889
Persistent link: https://www.econbiz.de/10012260359
Saved in:
4
Multiple stakeholder market orientation : a service-dominant logic perspective of the market orientation paradigm
Line, Nathaniel D.
;
Runyan, Rodney C.
;
Gonzalez-Padron, …
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
1/2
,
pp. 42-60
Persistent link: https://www.econbiz.de/10012113566
Saved in:
5
Using
stakeholder
marketing
and social responsibility for new product development in higher education : a business Spanish model
Huempfner, Lisa
;
Kopf, Dennis A.
- In:
Journal of marketing for higher education
27
(
2017
)
2
,
pp. 251-273
Persistent link: https://www.econbiz.de/10011794831
Saved in:
6
The role of organizational learning in
stakeholder
marketing
Mena, Jeannette A.
;
Chabowski, Brian R.
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
4
,
pp. 429-452
Persistent link: https://www.econbiz.de/10011306305
Saved in:
7
Stakeholder
marketing
: theoretical foundations and required capabilities
Hillebrand, Bas
;
Driessen, Paul H.
;
Koll, Oliver
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
4
,
pp. 411-428
Persistent link: https://www.econbiz.de/10011306306
Saved in:
8
Destination marketing and the service-dominant logic : a resource-based operationalization of strategic marketing assets
Line, Nathaniel D.
;
Runyan, Rodney C.
- In:
Tourism management : research, policies, practice
43
(
2014
),
pp. 91-102
Persistent link: https://www.econbiz.de/10010351366
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