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Search: subject_exact:"Brand value"
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Brand management
116
Markenführung
116
Brand image
100
Markenimage
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Brand equity
62
Brand value
62
Markenwert
56
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52
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brand value
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22
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brand equity
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Brand Value
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Zarantonello, Lia
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Foroudi, Pantea
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Gupta, Suraksha
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Hasliza Hassan
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Huseynli, Bahman
2
Liu, Jeanny
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Mathur, Manisha
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Muhammad Sabbir Rahman
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Journal of business research : JBR
11
Marketing intelligence & planning
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of retailing and consumer services
5
The journal of brand management : an international journal
5
Industrial marketing management : the international journal for industrial and high-tech firms
3
Qualitative market research : an international journal
3
The journal of product & brand management
3
Administrative Sciences : open access journal
2
European journal of marketing : EJM
2
European management journal
2
European research studies
2
International Journal of Energy Economics and Policy : IJEEP
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of economics and finance
2
International journal of economics and financial issues : IJEFI
2
International journal of internet marketing and advertising : IJIMA
2
International marketing review
2
Journal of advertising research
2
Journal of consumer behaviour : an international research review
2
Journal of marketing theory and practice : JMTP
2
Journal of promotion management : JPM
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Oeconomia Copernicana
2
Psychology & marketing
2
Research policy : policy, management and economic studies of science, technology and innovation
2
South Asian journal of management : SAJM
2
Technological forecasting & social change : an international journal
2
Asia Pacific journal of marketing and logistics
1
Business & society
1
California management review
1
Central European business review : CEBR
1
Chinese management studies
1
DLSU business & economics review
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Ekonomika : međunarodni časopis za ekonomsku teoriju i praksu i društvena pitanja
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Equilibrium : quarterly journal of economics and economic policy
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EuroMed journal of business
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European Sport management quarterly : ESMQ
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ECONIS (ZBW)
170
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71
Effects of brand attitude and eWOM on consumers' willingness to pay in the banking industry : mediating role of consumer-brand identification and brand equity
Augusto, Mário Gomes
;
Torres, Pedro
- In:
Journal of retailing and consumer services
42
(
2018
),
pp. 1-10
Persistent link: https://www.econbiz.de/10011825975
Saved in:
72
Driving brand value through CSR initiatives : an empirical study in Indian perspective
Singh, Anupam
;
Verma, Priyanka
- In:
Global business review
19
(
2018
)
1
,
pp. 85-98
Persistent link: https://www.econbiz.de/10011800200
Saved in:
73
Examining the role of consumer hope in explaining the impact of perceived brand value on customer-brand relationship outcomes in an online retailing environment
Fazal-e-Hasan, Syed
;
Ahmadi, Hormoz
;
Mortimer, Gary
; …
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 101-111
Persistent link: https://www.econbiz.de/10011808556
Saved in:
74
Quantifying the long-term effect of social media
Mathur, Manisha
- In:
International journal of internet marketing and …
12
(
2018
)
1
,
pp. 19-39
Persistent link: https://www.econbiz.de/10011859030
Saved in:
75
Art as a means to recreate luxury brands' rarity and value
Chailan, Claude
- In:
Journal of business research : JBR
85
(
2018
),
pp. 414-423
Persistent link: https://www.econbiz.de/10011815586
Saved in:
76
Investigating relationship types for creating brand value for resellers
Gupta, Suraksha
;
Foroudi, Pantea
;
Yen, Dorothy
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 37-47
Persistent link: https://www.econbiz.de/10011887282
Saved in:
77
Brand value, accounting standards, and mergers and acquisitions : "the Moribund Effect"
Sinclair, Roger
;
Keller, Kevin Lane
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 178-192
Persistent link: https://www.econbiz.de/10011724573
Saved in:
78
Is brand value co-creation actionable? : a facilitation perspective
Biraghi, Silvia
;
Gambetti, Rossella Chiara
- In:
Management decision : MD
55
(
2017
)
7
,
pp. 1476-1488
Persistent link: https://www.econbiz.de/10011731347
Saved in:
79
An assessment of how well we account for intangibles
De Rassenfosse, Gaétan
- In:
Industrial and corporate change
26
(
2017
)
3
,
pp. 517-534
Persistent link: https://www.econbiz.de/10011747148
Saved in:
80
A model of customer-based brand equity : evidence from the banking service in Iran
Hosseini, Mirza Hassan
;
Saravi-Moghadam, Nahid
- In:
International journal of productivity and quality …
21
(
2017
)
1
,
pp. 23-44
Persistent link: https://www.econbiz.de/10011748580
Saved in:
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