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~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliography included"
~type_genre:"Glossary included"
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Search: subject:"advertising"
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| 4 applied filters
Year of publication
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Subject
All
Online-Marketing
8,835
Internet marketing
8,821
Consumer behaviour
7,034
Konsumentenverhalten
7,034
Advertising
6,203
Werbung
6,141
Werbewirkung
5,711
Advertising effects
5,704
Social Web
4,617
Social web
4,617
International marketing
3,172
Internationales Marketing
3,171
Brand management
2,708
Markenführung
2,708
USA
1,856
United States
1,851
Brand image
1,848
Markenimage
1,848
Marketing management
1,844
Marketingmanagement
1,844
Beziehungsmarketing
1,657
Relationship marketing
1,657
Online retailing
1,639
Online-Handel
1,639
Viral marketing
1,606
Virales Marketing
1,606
Electronic Commerce
1,531
E-commerce
1,526
Theorie
1,467
Theory
1,467
Deutschland
1,062
Germany
1,055
Brand
1,015
Markenartikel
989
Internet
899
Direktmarketing
861
Direct marketing
860
Social media
845
social media
759
Website
714
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Undetermined
8,904
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1,151
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Article
21,787
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618
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All
Aufsatz im Buch
Aufsatz in Zeitschrift
Bibliography included
Glossary included
Article in journal
17,802
Book section
4,128
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2,636
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2,636
Working Paper
1,785
Arbeitspapier
1,629
Hochschulschrift
1,565
Thesis
1,141
Collection of articles of several authors
959
Sammelwerk
959
Aufsatzsammlung
515
Lehrbuch
504
Case study
479
Fallstudie
479
Textbook
429
Bibliografie enthalten
382
Ratgeber
355
Konferenzschrift
330
Guidebook
329
Conference paper
182
Konferenzbeitrag
182
Dissertation u.a. Prüfungsschriften
180
Conference proceedings
173
Amtsdruckschrift
140
Government document
140
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125
Handbuch
125
Reprint
124
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104
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99
Sammlung
99
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75
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58
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English
19,799
German
2,440
French
56
Spanish
40
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19
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7
Polish
6
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6
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5
Portuguese
5
Serbian
5
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3
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3
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3
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2
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2
Croatian
2
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2
Albanian
2
Swedish
1
Turkish
1
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1
Undetermined
1
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1
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Author
All
Pelsmacker, Patrick de
80
Gierl, Heribert
77
Taylor, Charles Raymond
60
Eisend, Martin
57
Dens, Nathalie
46
Esch, Franz-Rudolf
42
Okazaki, Shintaro
41
Kaiser, Harry M.
35
Septianto, Felix
35
Reijmersdal, Eva A. van
34
Stafford, Marla Royne
33
Diehl, Sandra
32
Huh, Jisu
30
Mueller, Barbara
30
Terlutter, Ralf
30
Yoon, Sukki
29
Bellman, Steven
27
Dahlén, Micael
27
Hudders, Liselot
27
Bauer, Hans H.
26
Ford, John B.
26
Koslow, Scott
26
Yoon, Hye Jin
26
Chang, Chingching
25
Diamantopoulos, Adamantios
25
Malthouse, Edward C.
25
Bruhn, Manfred
24
Dwivedi, Yogesh Kumar
24
Silberer, Günter
24
Smit, Edith G.
24
Tucker, Catherine
24
Laroche, Michel
23
Pitt, Leyland F.
23
Reid, Leonard N.
23
Rosengren, Sara
23
Skiera, Bernd
23
Cheong, Yunjae
22
Douglas, Susan P.
22
Karjaluoto, Heikki
22
Ko, Eunju
22
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Institution
All
Europäische Kommission
3
Fördergesellschaft Marketing an der Universität Augsburg
3
Springer Fachmedien Wiesbaden
2
Absatzwirtschaftliche Gesellschaft
1
Academy of Marketing
1
Books on Demand GmbH <Norderstedt>
1
Conference the Regulation of Medical Innovation and Pharmaceutical Markets <2001, Chicago, Ill.>
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Deutschland / Bundesministerium für Wirtschaft
1
Deutschland / Bundesregierung
1
Deutschland / Bundeswehr / Universität Hamburg
1
Ebs European Business School / Lehr- und Forschungsteam Marketing
1
Europäische Union / Rat
1
Global Marketing Conference <2012, Seoul>
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
MacLean Center for Clinical Medical Ethics
1
Rheinische Friedrich-Wilhelms-Universität Bonn / Institut für Agrarpolitik, Marktforschung und Wirtschaftssoziologie
1
Slovenská technická univerzita v Bratislave
1
Springer Gabler <Firma>
1
Svenska Handelshögskolan <Helsinki>
1
Technische Universität Dresden / Fakultät Wirtschaftswissenschaften
1
University of Chicago / Law School
1
Universität Augsburg / Lehr- und Forschungsteam Marketing
1
Universität Duisburg <1980-2002>
1
Universität Hamburg
1
Universität Regensburg / ibi research
1
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Published in...
All
Journal of business research : JBR
660
Journal of advertising research
513
Journal of advertising : official publication of the American Academy of Advertising
354
International journal of advertising : the quarterly review of marketing communications
328
Journal of marketing communications
318
Journal of retailing and consumer services
293
International journal of advertising : the review of marketing communications
276
Psychology & marketing
220
International journal of internet marketing and advertising : IJIMA
218
Journal of promotion management : JPM
207
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
184
Journal of advertising
177
Journal of global marketing
170
European journal of marketing : EJM
169
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
166
International marketing review
150
Management science : journal of the Institute for Operations Research and the Management Sciences
148
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
142
Journal of marketing research : JMR
134
Journal of promotion management : innovations in planning and applied research
132
Journal of international marketing
131
Industrial marketing management : the international journal for industrial and high-tech firms
127
International journal of hospitality management
126
Journal of marketing
120
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
118
Marketing letters : a journal of research in marketing
113
Tourism management : research, policies, practice
106
The journal of product & brand management
104
Health marketing quarterly
100
Journal of marketing management : MM
100
Asia Pacific journal of marketing and logistics
99
Journal of consumer research : JCR ; an interdisciplinary bimonthly
99
The journal of brand management : an international journal
99
Information systems research : ISR
98
International journal of electronic marketing and retailing : IJEMR
95
Marketing intelligence & planning
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
93
Journal of international consumer marketing
92
Journal of the Academy of Marketing Science
90
Young consumers : insight and ideas for responsible marketers
90
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Source
All
ECONIS (ZBW)
22,405
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1
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of
22,405
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1
Ban targeted
advertising
? : an empirical investigation of the consequences for app development
Kircher, Tobias
;
Foerderer, Jens
- In:
Management science : journal of the Institute for …
70
(
2024
)
2
,
pp. 1070-1092
Persistent link: https://www.econbiz.de/10014513902
Saved in:
2
A simplified mobile
advertising
model to study
advertising
spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
Generation Z's perception of privacy on social media : examining the impact of personalized
advertising
, interpersonal relationships, reference group dynamics, social isolation, an...
Rózsa, Zoltán
;
Ferenčáková, Lucia
;
Zámek, David
; …
- In:
Oeconomia Copernicana
15
(
2024
)
1
,
pp. 229-266
Persistent link: https://www.econbiz.de/10014521315
Saved in:
4
Effective domestic tourism
advertising
layout : lithuanian perspective
Grigaliūnaitė, Viktorija
;
Pilelienė, Lina
- In:
Central European business review : CEBR
12
(
2023
)
5
,
pp. 93-116
Persistent link: https://www.econbiz.de/10014525460
Saved in:
5
Serving two masters? : optimizing mobile ad contracts with heterogeneous advertisers
Ghoshal, Abhijeet
;
Mookerjee, Radha
;
Sun, Zhen
- In:
Production and operations management : the flagship …
32
(
2023
)
2
,
pp. 618-636
Persistent link: https://www.econbiz.de/10014266088
Saved in:
6
Reaching voters on social media : planning political
advertising
on Snapchat
Tanusondjaja, Arry
;
Michelon, Aaron
;
Hartnett, Nicole
; …
- In:
International journal of market research
65
(
2023
)
5
,
pp. 566-580
Persistent link: https://www.econbiz.de/10014368514
Saved in:
7
Strategic social media marketing : an empirical analysis of sequential
advertising
Hotkar, Parshuram
;
Garg, Rajiv
;
Sussman, Kristen
- In:
Production and operations management : the flagship …
32
(
2023
)
12
,
pp. 4005-4020
Persistent link: https://www.econbiz.de/10014441478
Saved in:
8
The perceived image of nudity in digital advertisements
Daou, Lindos
;
Maksoud, Lea
- In:
Arab economic and business journal
15
(
2023
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10014250329
Saved in:
9
Is this
advertising
or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
10
Children's vulnerability to
advertising
: an overview of four decades of research (1980s-2020s)
Rozendaal, Esther
;
Buijzen, Moniek
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 78-86
Persistent link: https://www.econbiz.de/10014233918
Saved in:
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