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~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatzsammlung"
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Using influencer marketing as a digital business strategy
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Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
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Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019
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Generation Z marketing and management in tourism and hospitality : the future of the industry
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ECONIS (ZBW)
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1
The economics of influencers and socialmedia stardom
Gänßle, Sophia
;
Budzinski, Oliver
- In:
De Gruyter handbook of media economics
,
(pp. 349-367)
.
2024
Persistent link: https://www.econbiz.de/10014538942
Saved in:
2
Exploring the impact of influencer marketing on ethical discussions : a business model innovation for fashion and beauty startups
Thiebaut, Renata
;
Sethy, Anum Qaisar
- In:
Fostering global entrepreneurship through business …
,
(pp. 59-100)
.
2024
Persistent link: https://www.econbiz.de/10014470470
Saved in:
3
The power of influence : unleashing the potential of influencer marketing
Behare, Nitesh
;
Mahajan, Rashmi D.
;
Singh, Meenakshi
; …
- In:
Using influencer marketing as a digital business strategy
,
(pp. 1-36)
.
2024
Persistent link: https://www.econbiz.de/10014462314
Saved in:
4
Use of influencers in different sectors of the economy
Mittal, Shikha
- In:
Using influencer marketing as a digital business strategy
,
(pp. 37-57)
.
2024
Persistent link: https://www.econbiz.de/10014462318
Saved in:
5
How influencers can leverage performance in business
Rosário, Albérico Travassos
- In:
Using influencer marketing as a digital business strategy
,
(pp. 58-88)
.
2024
Persistent link: https://www.econbiz.de/10014462321
Saved in:
6
All users are equal, but some users are more equal than others : exploring the psychology of users that follow social media influencers
Murteira, Carla Sofia Ribeiro
;
Antunes, Ana Cristina
- In:
Using influencer marketing as a digital business strategy
,
(pp. 89-111)
.
2024
Persistent link: https://www.econbiz.de/10014462330
Saved in:
7
Virtual influencers : the irruption of Artificial Intelligence in digital influencers
Sierra Martin, Mario
;
Díaz Casquero, Alvaro
;
Sánchez …
- In:
Using influencer marketing as a digital business strategy
,
(pp. 112-128)
.
2024
Persistent link: https://www.econbiz.de/10014462332
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8
Influencing the influencers through co-creation : approaches to successful brand strategies
Nair, Poornima
;
Kumar, Sunita
- In:
Using influencer marketing as a digital business strategy
,
(pp. 129-146)
.
2024
Persistent link: https://www.econbiz.de/10014462487
Saved in:
9
The intrinsic property of a representation in the phygital transformation : a (meta) influence as a force with magnitude and direction in the metaverse
Mengalli, Neli Maria
;
Carvalho, Antonio Aparecido
- In:
Using influencer marketing as a digital business strategy
,
(pp. 147-162)
.
2024
Persistent link: https://www.econbiz.de/10014462510
Saved in:
10
Virtual influencers : a bibliometric analysis
Barbosa, Belem
- In:
Using influencer marketing as a digital business strategy
,
(pp. 163-188)
.
2024
Persistent link: https://www.econbiz.de/10014462511
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