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~type_genre:"Aufsatz im Buch"
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The SAGE handbook of international marketing
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Handbook of research in international marketing
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Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
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Handbook of research on international advertising
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Internationalisierung industrieller Dienstleistungen : Leitfaden und Instrumente zur Planung des Internationalisierungserfolges
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Marketing management : a cultural perspective
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(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
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Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
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Marketing in the new global order : challenges and opportunities
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Strategies for international industrial marketing : the management of customer relationships in European industrial markets
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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European business in the global network
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Global Management : mit 8 Tabellen
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International marketing ; Vol. VI
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The global market : developing a strategy to manage across borders
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Going global: implementing international business operations
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International advertising and communication : current insights and empirical findings
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International marketing in rapidly changing environments
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Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
4
Perspectives on international marketing - re-issued
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Beyond Hofstede : culture frameworks for global marketing and management
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Brand management in emerging markets : theories and practice
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ECONIS (ZBW)
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31
Entrepreneurial marketing orientation and international new ventures
Kowalik, Izabela
;
Pleśniak, Agnieszka
- In:
Entrepreneurial marketing and international new …
,
(pp. 81-104)
.
2020
Persistent link: https://www.econbiz.de/10012224569
Saved in:
32
Antecedents of international entrepreneurial marketing strategies
Kowalik, Izabela
;
Pleśniak, Agnieszka
- In:
Entrepreneurial marketing and international new …
,
(pp. 105-124)
.
2020
Persistent link: https://www.econbiz.de/10012224577
Saved in:
33
Performance outcomes of entrepreneurial marketing in international markets
Sikora, Tomasz
- In:
Entrepreneurial marketing and international new …
,
(pp. 125-142)
.
2020
Persistent link: https://www.econbiz.de/10012224579
Saved in:
34
Entrepreneurial marketing in the transition and mature economics
Kowalik, Izabela
;
Danik, Lidia
;
Pawęta, Elena
- In:
Entrepreneurial marketing and international new …
,
(pp. 143-163)
.
2020
Persistent link: https://www.econbiz.de/10012224746
Saved in:
35
3Cs of international market penetration through IMC : culture, change, and connect
Kukreja, Jyoti
- In:
The evolution of business in the cyber age : digital …
,
(pp. 91-110)
.
2020
Persistent link: https://www.econbiz.de/10012230043
Saved in:
36
A critical review of the value concept in the international marketing context
Khan, Sardana Islam
;
Wong, Ho Yin
;
Sultan, Parves
- In:
Value in marketing : retrospective and perspective stance
,
(pp. 126-144)
.
2020
Persistent link: https://www.econbiz.de/10012151144
Saved in:
37
Cross-cultural marketing insights
Schuster, Camille P.
- In:
Handbook on cross-cultural marketing
,
(pp. 9-19)
.
2020
Persistent link: https://www.econbiz.de/10013459177
Saved in:
38
Glocalization: companies' search for the right balance between globalization and localization
Hollensen, Svend
- In:
Handbook on cross-cultural marketing
,
(pp. 20-36)
.
2020
Persistent link: https://www.econbiz.de/10013459180
Saved in:
39
The country image literature : intellectual basis and future research directions
Samiee, Saeed
;
Chabowski, Brian R.
- In:
Handbook on cross-cultural marketing
,
(pp. 37-50)
.
2020
Persistent link: https://www.econbiz.de/10013459416
Saved in:
40
Cross-cultural market and marketing research
Czinkota, Michael R.
;
Schuster, Camille P.
- In:
Handbook on cross-cultural marketing
,
(pp. 52-64)
.
2020
Persistent link: https://www.econbiz.de/10013459420
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