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~type_genre:"Aufsatz im Buch"
~type_genre:"Non-commercial literature"
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Search: person:"John Hulland"
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1979-2003
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Betriebliche Finanzwirtschaft
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Brand
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Brand management
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Consumer behaviour
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Aufsatz im Buch
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Hulland, John
7
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Kurt, Didem
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Lam, Shunyin
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Maxham, James G., III.
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Obeng, Efua
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Enhancing knowledge development in marketing ; Vol. 21
1
Handbook of marketing and finance
1
Handbook of partial least squares : concepts, methods and applications
1
Les cahiers de recherche / HEC Paris
1
Quantitative marketing techniques and analyses
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The dark side of social media : a consumer psychology perspective
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1
Cheaters, trolls, and ninja looters : the dark side of psychological ownership
Smith, Keith Marion
;
Hulland, John
;
Thompson, Scott A.
- In:
The dark side of social media : a consumer psychology …
,
(pp. 71-88)
.
2018
Persistent link: https://www.econbiz.de/10011740513
Saved in:
2
Does marketing and sales integration always pay off? : evidence from a social capital perspective
Rouziès, Dominique
;
Hulland, John
;
Barclay, Donald W.
-
2010
Persistent link: https://www.econbiz.de/10008669298
Saved in:
3
Corporate financial policy and marketing strategy : the case of IPOs and SEOs
Kurt, Didem
;
Hulland, John
- In:
Handbook of marketing and finance
,
(pp. 244-266)
.
2012
Persistent link: https://www.econbiz.de/10009552410
Saved in:
4
Leveraging resources to enhance retail success : a framework
Obeng, Efua
;
Hulland, John
;
Maxham, James G., III.
; …
-
2011
Persistent link: https://www.econbiz.de/10010191056
Saved in:
5
Modeling customer satisfaction : a comparative performance evaluation of covariance structure analysis versus partial least squares
Hulland, John
;
Ryan, Michael
;
Rayner, Robert K.
- In:
Handbook of partial least squares : concepts, methods …
,
(pp. 307-325)
.
2010
Persistent link: https://www.econbiz.de/10003944637
Saved in:
6
Use of causal models in marketing research : a review
Hulland, John
;
Chow, Yiu Ho
;
Lam, Shunyin
-
2009
Persistent link: https://www.econbiz.de/10003794520
Saved in:
7
So you want to buy a brand?
Swaminathan, Vanitha
;
Dawar, Niraj
;
Hulland, John
-
2007
Persistent link: https://www.econbiz.de/10003647480
Saved in:
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