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~type_genre:"Aufsatz im Buch"
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Advertising industry
172
Werbewirtschaft
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A master class in brand planning : the timeless works of Stephen King
14
Global advertising practice in a borderless world
14
Women in PR history
9
Advertising in developing and emerging countries : the economic, political and social context
8
The advertising handbook
8
The Routledge companion to advertising and promotional culture
7
Handbuch der Marktforschung
4
Brand Planning : starke Strategien für Marken und Kampagnen
3
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
The Sage handbook of advertising
3
Breaking new ground in theory and practice
2
Event-Marketing : Trends und Entwicklungen
2
Handbook of social media management : value chain and business models in changing media markets
2
Management von Medienunternehmen : digitale Innovationen - crossmediale Strategien
2
The Routledge companion to marketing and feminism
2
The advertising and consumer culture reader
2
The global market : developing a strategy to manage across borders
2
Theoretical and empirical perspectives in critical marketing studies
2
Trademarks, brands, and competitiveness
2
2006 Business & Economics Society International Conference ; Vol. 1
1
Advancing research on projects and temporary organizations
1
Advertising in a multimedia age
1
Advertising, promotion, and new media
1
Aktuelle Strategien von Medienunternehmen : Ergebnisse der Ravensburger Mediengespräche
1
Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
1
Best practices in talent management : how the world's leading corporations manage, develop, and retain top talent
1
Challenges in an age of dis-engagement
1
Chris Argyris : critical evaluations in business and management
1
Consumer culture in Latin America
1
Consumerism and the co-operative movement in modern British history : taking stock
1
Corporate creativity : developing an innovative organization
1
Creative urban milieus : historical perspectives on culture, economy, and the city
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
1
Die fünfte Gewalt : Lobbyismus in Deutschland
1
Die Ökonomie des Sports in den Medien
1
Dokumentation / Marketing-Trendshop '96
1
Economies et sociétés ; 47,3/4
1
Effektivität und Effizienz durch Netzwerke : wissenschaftliche Jahrestagung der Gesellschaft für Wirtschafts- und Sozialkybernetik vom 18. und 19. März 2004 in Lüneburg
1
Entrepreneurship and the creative economy : process, practice and policy
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ECONIS (ZBW)
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21
American advertising and the politics of consumption
Grow, Jean M.
- In:
Global advertising practice in a borderless world
,
(pp. 59-72)
.
2017
Persistent link: https://www.econbiz.de/10011668015
Saved in:
22
Latin America and its influence on global creative advertising
Torras, Marta Mensa
- In:
Global advertising practice in a borderless world
,
(pp. 73-86)
.
2017
Persistent link: https://www.econbiz.de/10011668016
Saved in:
23
Not an island : the symbiotic connection of the UK and global advertising industry
Hook, Matthew
- In:
Global advertising practice in a borderless world
,
(pp. 87-98)
.
2017
Persistent link: https://www.econbiz.de/10011668017
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24
Advertising in Western Europe : the influence of digital media and sustainability
Arroyo-Almaraz, Isidoro
;
Mamic, Lilia Ivana
- In:
Global advertising practice in a borderless world
,
(pp. 99-113)
.
2017
Persistent link: https://www.econbiz.de/10011668019
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25
Advertising market in Central and Eastern Europe : case study of advertising market in Poland
Domański, Tomasz
- In:
Global advertising practice in a borderless world
,
(pp. 114-126)
.
2017
Persistent link: https://www.econbiz.de/10011668020
Saved in:
26
Advertising cultures and global influences in sub-Saharan Africa : Nigerian, South African and Kenyan models
Olatunji, Rotimi Williams
- In:
Global advertising practice in a borderless world
,
(pp. 127-143)
.
2017
Persistent link: https://www.econbiz.de/10011668021
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27
Advertising in the Middle East and Western Asia : advertising culture and global influences
Jazani, Reza Semnani
- In:
Global advertising practice in a borderless world
,
(pp. 144-157)
.
2017
Persistent link: https://www.econbiz.de/10011668022
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28
Indian advertising in the context of globalisation
Sreekumar, Hari
;
Varman, Rohit
- In:
Global advertising practice in a borderless world
,
(pp. 158-170)
.
2017
Persistent link: https://www.econbiz.de/10011668023
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29
Advertising in Singapore : regional hub, global model
Ling, Peter
- In:
Global advertising practice in a borderless world
,
(pp. 171-191)
.
2017
Persistent link: https://www.econbiz.de/10011668024
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30
China: unique approaches to advertising in a globalising world
Bilby, Julie
;
Sinha, Kunal
- In:
Global advertising practice in a borderless world
,
(pp. 192-207)
.
2017
Persistent link: https://www.econbiz.de/10011668026
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