Advertising cultures and global influences in sub-Saharan Africa : Nigerian, South African and Kenyan models
Year of publication: |
2017
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Authors: | Olatunji, Rotimi Williams |
Published in: |
Global advertising practice in a borderless world. - London : Routledge, Taylor & Francis Group, ISBN 978-1-138-91830-6. - 2017, p. 127-143
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Subject: | Werbewirtschaft | Advertising industry | Globalisierung | Globalization | Stakeholder | Konsumentenverhalten | Consumer behaviour | Nigeria | Südafrika | South Africa | Kenia | Kenya | Subsahara-Afrika | Sub-Saharan Africa | 2010-2014 |
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