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~type_genre:"Aufsatz im Buch"
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Computerspiel
245
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Computer games as educational and management tools : uses and approaches
14
The business of gamification : a critical analysis
12
Transforming gaming and computer simulation technologies across industries
11
Spielend die Zukunft gewinnen : Wachstumsmarkt elektronische Spiele
8
Neo-simulation and gaming toward active learning
7
Application of gaming in new media marketing
5
Cutting edge international research
4
Digital advertising : theory and research
4
Kreativwirtschaft : Design, Mode, Medien, Games, Kommunikation, kulturelles Erbe
4
Virtual worlds and e-commerce : technologies and applications for building customer relationships
4
Advertising in new formats and media : current research and implications for marketers
3
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
3
Engaging consumers through branded entertainment and convergent media
3
Handbook of research on transmedia storytelling, audience engagement, and business strategies
3
Advertising, promotion, and new media
2
Breaking new ground in theory and practice
2
Computer-mediated marketing strategies : social media and online brand communities
2
Contemporary trends in innovative marketing strategies
2
Digital technology and organizational change : reshaping technology, people, and organizations towards a global society
2
Digitale Führungskräfteentwicklung : Konzepte, Impulse und Trainingsformate aus der Praxis
2
Exploring the rise of fandom in contemporary consumer culture
2
Handbook of research on effective advertising strategies in the social media age
2
Information communication technologies and emerging business strategies
2
Information systems : crossroads for organization, management, accounting and engineering : ItAIS: the Italian Association for Information Systems
2
Managing business in a multi-channel world : success factors for e-business
2
Perspektiven des lebenslangen Lernens - dynamische Bildungsnetzwerke, Geschäftsmodelle, Trends : [interdisziplinäre Betrachtung mit 22 Expertenbeiträgen ; ausgewählte Expertenbeiträge des Workshops "Perspektiven des Lebenslangen Lernens - Dynamische Bildungsnetzwerke, Geschäftsmodelle, Trends" am 15. und 16. April 2008, Hannover]
2
Production and manufacturing system management : coordination approaches and multi-site planning
2
The Routledge companion to digital consumption
2
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
2
Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
2
Utilizing gamification in servicescapes for improved consumer engagement
2
Virtual workers and the global labour market
2
Web information systems and technologies : third international conference ; WEBIST 2007, Barcelona, Spain, March 3 - 6, 2007 ; revised selected papers
2
Why do games work? : in search of the active substance
2
Wissen, Vernetzung, Virtualisierung : liber amicorum zum 65. Geburtstag von Udo Winand
2
Advertising and violence : concepts and perspectives
1
Advertising theory
1
Agglomeration, clusters and entrepreneurship : studies in regional economic development ; [contributions ... first presented and discussed at the Twelfth Uddevalla Symposium on 'The Geography of Innovation and Entrepreneurship', held at the Polytechnic Institute of Bari, Bari, Italy, June 11-13, 2009]
1
Aktuelle Themen der Wirtschaftspsychologie ; Bd. 1
1
Alternative market research methods : market sensing
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ECONIS (ZBW)
245
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31
Gamification and advergaming : an overview of the innovative brain tool in the field of advertising
Aggarwal, Aanchal
;
Arora, Nupur
- In:
Application of gaming in new media marketing
,
(pp. 23-35)
.
2019
Persistent link: https://www.econbiz.de/10011913747
Saved in:
32
Rhetoric of advergames
Singh, Pratibha Kumari
- In:
Application of gaming in new media marketing
,
(pp. 36-55)
.
2019
Persistent link: https://www.econbiz.de/10011913759
Saved in:
33
Advergames and children
Aggarwal, Vijita Singh
;
Khurana, Shefali
- In:
Application of gaming in new media marketing
,
(pp. 56-76)
.
2019
Persistent link: https://www.econbiz.de/10011913775
Saved in:
34
Persuasive advergames : boon or bane for children
Rathee, Rupa
;
Rajain, Pallavi
- In:
Application of gaming in new media marketing
,
(pp. 77-94)
.
2019
Persistent link: https://www.econbiz.de/10011913776
Saved in:
35
Food advergames and children : the psychodynamics
Chakraborty, Tanusree
;
Saha, Raiswa
- In:
Application of gaming in new media marketing
,
(pp. 95-111)
.
2019
Persistent link: https://www.econbiz.de/10011913777
Saved in:
36
The JamToday network : the European learning hub for applied-games for learning environments
Crombie, David
;
Mersch, Pierre
;
Dulskaia, Iana
; …
- In:
Digital technology and organizational change : …
,
(pp. 173-186)
.
2018
Persistent link: https://www.econbiz.de/10011744160
Saved in:
37
Let's learn together : team integration climate, individual states and learning using computer-based simulations
Caporarello, Leonardo
;
Magni, Massimo
;
Pennarola, Ferdinando
- In:
Digital technology and organizational change : …
,
(pp. 187-195)
.
2018
Persistent link: https://www.econbiz.de/10011744165
Saved in:
38
Nerds are rising: Entwicklung digitaler Führungskompetenz durch Computerspiele wie WoW und LoL
Schutz, Thomas
- In:
Digitale Führungskräfteentwicklung : Konzepte, …
,
(pp. 69-84)
.
2018
Persistent link: https://www.econbiz.de/10011750392
Saved in:
39
QuizApp zur Prüfungsvorbereitung : Vorbereitung von Prüfungssituationen mit Gaming-Effekten
Hinz, Olav
;
Maidl, Adrian
;
Puchan, Jörg
- In:
Digitale Führungskräfteentwicklung : Konzepte, …
,
(pp. 51-67)
.
2018
Persistent link: https://www.econbiz.de/10011750425
Saved in:
40
Working behind playing : tamed fan labour and its stabilizing function in the Chinese mobile gaming fan community
Fai, Boris Pun Lok
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 224-243)
.
2018
Persistent link: https://www.econbiz.de/10011764856
Saved in:
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