Gamification and advergaming : an overview of the innovative brain tool in the field of advertising
Aanchal Aggarwal, Nupur Arora
| Year of publication: |
[2019]
|
|---|---|
| Authors: | Aggarwal, Aanchal ; Arora, Nupur |
| Published in: |
Application of gaming in new media marketing. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-5225-6064-7. - 2019, p. 23-35
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| Subject: | Computerspiel | Video game | Werbung | Advertising | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-5225-6064-7.ch002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011913747