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~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Werbeplanung"
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Advertising planning
207
Werbeplanung
207
Marketing management
37
Marketingmanagement
37
Advertising effects
33
Internet marketing
33
Online-Marketing
33
Werbewirkung
33
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32
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32
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25
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25
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23
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23
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21
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21
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18
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18
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17
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17
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17
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14
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8
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8
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7
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7
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7
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7
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6
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Article
207
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Aufsatz im Buch
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285
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285
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207
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74
Graue Literatur
53
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53
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32
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King, Stephen
13
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3
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3
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2
De Rosa, Annamaria Silvana
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2
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2
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2
Nyren, Chuck
2
Putte, Bas van den
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2
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2
Topsümer, Füsun
2
Yarkin, Dincer
2
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2
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2
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1
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1
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1
Albert, Anaïs
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Leitfaden Online-Marketing ; [Bd. 1]
19
A master class in brand planning : the timeless works of Stephen King
17
PR-Kampagnen
9
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
7
The Sage handbook of advertising
7
Handbook of research on effective advertising strategies in the social media age
6
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
6
Handbuch Kommunikationsmanagement
5
Strategische Kommunikationsplanung
5
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
4
Kampagnen, Kontakte, Konkurrenz : Potentiale der Radiowerbung
4
PR-Kampagnen : über die Inszenierung von Öffentlichkeit
4
Handbuch Unternehmenskommunikation
3
Measuring and managing brands
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Brand Planning : starke Strategien für Marken und Kampagnen
2
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
2
Erfolgsfaktor Innovation : mit 7 Tabellen
2
Event tourism and destinations : case studies and best practice
2
Handbuch der Marktforschung
2
International advertising and communication : current insights and empirical findings
2
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
2
Kulturspezifik in der europäischen Wirtschaftskommunikation
2
Markenaufbau und Markenpflege : Grundlagen und Praxis zur erfolgreichen Umsetzung
2
Marketing-mix strategies - product strategy and promotion strategy
2
Markt- und Absatzprognosen : Modelle, Methoden, Anwendung
2
Organisation und praktische Anwendung
2
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
2
The Oxford handbook of the economics of networks
2
The evolution of brands : from signals of quality to storehouses of trust
2
Theorie und Praxis der Werbung in den Massenmedien
2
Advertising in developing and emerging countries : the economic, political and social context
1
Advertising, promotion, and new media
1
Applications of management science ; 16
1
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Betriebswirtschaftslehre und Wirtschaftsprüfung : nationale und internationale Entwicklungstendenzen ; Wolfgang Lück zum 60. Geburtstag
1
Branding and sustainable competitive advantage : building virtual presence
1
Breaking new ground in theory and practice
1
Case study and review
1
Cases on strategic social media utilization in the nonprofit sector
1
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ECONIS (ZBW)
207
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21
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21
Kampagnenadaption vs. Textadaption : Abstraktionsebenen der Integrierten Marketingkommunikation
Nielsen, Martin
- In:
Kulturspezifik in der europäischen Wirtschaftskommunikation
,
(pp. 13-31)
.
2013
Persistent link: https://www.econbiz.de/10009747391
Saved in:
22
Measuring the effects of advertising polysemy on branding
Brown, Ulysses J., III.
;
Arora, Anshu Saxena
;
Arora, Amit
- In:
Cultural and technological influences on global business
,
(pp. 63-85)
.
2013
Persistent link: https://www.econbiz.de/10009756854
Saved in:
23
Channel selection and co-op advertising in ecommerce age
Liu, Yongmei
;
Sun, Yuhua
-
2013
Persistent link: https://www.econbiz.de/10010188091
Saved in:
24
Client involvement and innovation in creative-intensive business services : a framework for exploring co-innovation and advertising agency-client relationships
Marasco, Alessandra
;
Masiello, Barbara
;
Izzo, Francesco
-
2013
Persistent link: https://www.econbiz.de/10009761500
Saved in:
25
How to engage the audience? : a study on using Twitter to engage newspaper readers
Weezel, Aldo van
;
Benavides, Cristóbal
- In:
Handbook of social media management : value chain and …
,
(pp. 703-713)
.
2013
Persistent link: https://www.econbiz.de/10009763867
Saved in:
26
Kommunikations- und Identitätspolitik
Zich, Christian
- In:
Marketing im Nebenfach
,
(pp. 109-128)
.
2013
Persistent link: https://www.econbiz.de/10010363670
Saved in:
27
Using DEA to select the best advertising investment plan
Yang, Feng
;
Yuan, Qianqian
;
Huang, Zhimin
;
Liang, Liang
-
2013
Persistent link: https://www.econbiz.de/10010228895
Saved in:
28
Between physical and virtual reality : the case of Benetton Brand, "A Company that is Born From Ideas"
De Rosa, Annamaria Silvana
;
Bocci, Elena
-
2012
Persistent link: https://www.econbiz.de/10009575081
Saved in:
29
Der Wettbewerb um Verbindlichkeit oder : kann Facebook Bier verkaufen?
Terlohr, Thorsten
;
Künkler, Ben
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 225-236)
.
2012
Persistent link: https://www.econbiz.de/10009553523
Saved in:
30
Real-Time-Bidding und die Entwicklung des datengetriebenen Dialogmarketings
Ceyp, Michael H.
;
Guhlke, Tobias
- In:
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; …
,
(pp. 183-192)
.
2012
Persistent link: https://www.econbiz.de/10009559275
Saved in:
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