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~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference paper"
~type_genre:"Textbook"
~type_genre:"Thesis"
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Search: subject:"advertising"
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| 4 applied filters
Year of publication
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Subject
All
Online-Marketing
7,761
Internet marketing
7,731
Consumer behaviour
6,785
Konsumentenverhalten
6,785
Advertising
5,745
Werbung
5,694
Werbewirkung
5,334
Advertising effects
5,320
Social Web
4,193
Social web
4,193
International marketing
2,666
Internationales Marketing
2,665
Brand management
2,457
Markenführung
2,457
Markenimage
1,773
Brand image
1,765
USA
1,699
United States
1,692
Marketingmanagement
1,587
Marketing management
1,574
Online retailing
1,548
Online-Handel
1,548
Viral marketing
1,543
Virales Marketing
1,543
Beziehungsmarketing
1,515
Relationship marketing
1,514
Theory
1,445
Theorie
1,443
Electronic Commerce
1,426
E-commerce
1,400
Brand
935
Markenartikel
911
Deutschland
884
Germany
864
Social media
816
Internet
808
social media
747
Direktmarketing
666
Direct marketing
662
Website
659
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Undetermined
8,503
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1,255
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Article
17,743
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1,735
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2
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Aufsatz in Zeitschrift
Conference paper
Textbook
Thesis
Article in journal
17,786
Aufsatz im Buch
4,122
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4,122
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2,636
Non-commercial literature
2,636
Working Paper
1,785
Arbeitspapier
1,629
Hochschulschrift
1,565
Collection of articles of several authors
959
Sammelwerk
959
Aufsatzsammlung
514
Lehrbuch
504
Case study
479
Fallstudie
479
Bibliografie enthalten
382
Bibliography included
382
Ratgeber
355
Konferenzschrift
330
Guidebook
329
Konferenzbeitrag
182
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180
Conference proceedings
173
Amtsdruckschrift
140
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140
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125
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125
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124
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104
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104
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99
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99
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75
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64
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59
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58
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English
17,663
German
1,659
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50
Spanish
40
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17
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7
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7
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6
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6
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6
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5
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5
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5
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4
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4
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3
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3
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3
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2
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2
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2
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2
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1
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1
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Author
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Gierl, Heribert
63
Pelsmacker, Patrick de
61
Taylor, Charles Raymond
53
Eisend, Martin
51
Dens, Nathalie
39
Septianto, Felix
35
Kaiser, Harry M.
33
Stafford, Marla Royne
30
Huh, Jisu
28
Reijmersdal, Eva A. van
28
Yoon, Sukki
28
Bellman, Steven
27
Dahlén, Micael
27
Ford, John B.
27
Yoon, Hye Jin
26
Hudders, Liselot
25
Chang, Chingching
24
Dwivedi, Yogesh Kumar
24
Okazaki, Shintaro
23
Tucker, Catherine
23
Cheong, Yunjae
22
Koslow, Scott
22
Law, Chun Hung Roberts
22
Pauwels, Koen
22
Reid, Leonard N.
22
Rosengren, Sara
22
Torres, Ivonne M.
22
Choi, Yung Kyun
21
Diamantopoulos, Adamantios
21
Ko, Eunju
21
Laroche, Michel
21
Manrai, Ajay K.
21
Phau, Ian
21
Pitt, Leyland F.
21
Varan, Duane
21
Esch, Franz-Rudolf
20
Grewal, Dhruv
20
Matthes, Jörg
20
Wilson, Rick T.
20
Campbell, Colin L.
19
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Institution
All
Springer Fachmedien Wiesbaden
29
Nomos Verlagsgesellschaft
4
Universität Mannheim
4
Deutschland / Bundeswehr / Universität Hamburg
3
Europäische Kommission
3
Fördergesellschaft Marketing an der Universität Augsburg
3
Helmut-Schmidt-Universität
3
Springer Gabler <Firma>
3
Springer-Verlag GmbH
3
Universität Augsburg / Lehr- und Forschungsteam Marketing
3
Verlag Dr. Kovač
3
Ekonomiska forskningsinstitutet <Stockholm>
2
RWTH Aachen
2
Russell Sage Foundation
2
Siauliai University
2
Uni-Taschenbücher GmbH
2
Vytautas Magnus University
2
Absatzwirtschaftliche Gesellschaft
1
Academia de Studii Economice <Bukarest> / Catedra de Relaţii Economice Internaţionale
1
Academy of Marketing
1
Books on Demand GmbH <Norderstedt>
1
Christian-Albrechts-Universität zu Kiel
1
Conference the Regulation of Medical Innovation and Pharmaceutical Markets <2001, Chicago, Ill.>
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Deutscher Dialogmarketing Verband
1
Deutscher Direktmarketing-Verband
1
Deutschland / Bundesregierung
1
Duncker & Humblot
1
Erasmus Universiteit Rotterdam / Faculteit Bedrijfskunde
1
Eric Cuvillier <Firma>
1
Europäische Union / Rat
1
Forschungsgruppe Konsum und Verhalten
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Friedrich-Schiller-Universität Jena
1
Global Marketing Conference <2012, Seoul>
1
Handelshøjskolen i København / Det Økonomiske Fakultet
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
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Published in...
All
Journal of business research : JBR
660
Journal of advertising research
513
Journal of advertising : official publication of the American Academy of Advertising
354
International journal of advertising : the quarterly review of marketing communications
328
Journal of marketing communications
318
Journal of retailing and consumer services
293
International journal of advertising : the review of marketing communications
262
Psychology & marketing
220
International journal of internet marketing and advertising : IJIMA
218
Journal of promotion management : JPM
207
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
184
Journal of advertising
177
Journal of global marketing
170
European journal of marketing : EJM
169
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
166
International marketing review
150
Management science : journal of the Institute for Operations Research and the Management Sciences
148
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
142
Journal of marketing research : JMR
134
Journal of promotion management : innovations in planning and applied research
132
Journal of international marketing
131
Industrial marketing management : the international journal for industrial and high-tech firms
127
International journal of hospitality management
126
Journal of marketing
120
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
118
Marketing letters : a journal of research in marketing
113
Tourism management : research, policies, practice
106
The journal of product & brand management
104
Health marketing quarterly
100
Journal of marketing management : MM
100
Asia Pacific journal of marketing and logistics
99
Journal of consumer research : JCR ; an interdisciplinary bimonthly
99
The journal of brand management : an international journal
99
Information systems research : ISR
98
International journal of electronic marketing and retailing : IJEMR
95
Marketing intelligence & planning
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
93
Journal of international consumer marketing
92
Journal of the Academy of Marketing Science
90
Young consumers : insight and ideas for responsible marketers
90
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Source
All
ECONIS (ZBW)
19,438
BASE
42
Showing
1
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of
19,480
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date (oldest first)
1
Ban targeted
advertising
? : an empirical investigation of the consequences for app development
Kircher, Tobias
;
Foerderer, Jens
- In:
Management science : journal of the Institute for …
70
(
2024
)
2
,
pp. 1070-1092
Persistent link: https://www.econbiz.de/10014513902
Saved in:
2
A simplified mobile
advertising
model to study
advertising
spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
Generation Z's perception of privacy on social media : examining the impact of personalized
advertising
, interpersonal relationships, reference group dynamics, social isolation, an...
Rózsa, Zoltán
;
Ferenčáková, Lucia
;
Zámek, David
; …
- In:
Oeconomia Copernicana
15
(
2024
)
1
,
pp. 229-266
Persistent link: https://www.econbiz.de/10014521315
Saved in:
4
Effective domestic tourism
advertising
layout : lithuanian perspective
Grigaliūnaitė, Viktorija
;
Pilelienė, Lina
- In:
Central European business review : CEBR
12
(
2023
)
5
,
pp. 93-116
Persistent link: https://www.econbiz.de/10014525460
Saved in:
5
Serving two masters? : optimizing mobile ad contracts with heterogeneous advertisers
Ghoshal, Abhijeet
;
Mookerjee, Radha
;
Sun, Zhen
- In:
Production and operations management : the flagship …
32
(
2023
)
2
,
pp. 618-636
Persistent link: https://www.econbiz.de/10014266088
Saved in:
6
Reaching voters on social media : planning political
advertising
on Snapchat
Tanusondjaja, Arry
;
Michelon, Aaron
;
Hartnett, Nicole
; …
- In:
International journal of market research
65
(
2023
)
5
,
pp. 566-580
Persistent link: https://www.econbiz.de/10014368514
Saved in:
7
Strategic social media marketing : an empirical analysis of sequential
advertising
Hotkar, Parshuram
;
Garg, Rajiv
;
Sussman, Kristen
- In:
Production and operations management : the flagship …
32
(
2023
)
12
,
pp. 4005-4020
Persistent link: https://www.econbiz.de/10014441478
Saved in:
8
The perceived image of nudity in digital advertisements
Daou, Lindos
;
Maksoud, Lea
- In:
Arab economic and business journal
15
(
2023
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10014250329
Saved in:
9
Is this
advertising
or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
10
Children's vulnerability to
advertising
: an overview of four decades of research (1980s-2020s)
Rozendaal, Esther
;
Buijzen, Moniek
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 78-86
Persistent link: https://www.econbiz.de/10014233918
Saved in:
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