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~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Dissertation u.a. Prüfungsschriften"
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Search: person:Stephan Brand
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Brand management
13
Markenführung
13
Consumer behaviour
11
Konsumentenverhalten
11
Brand image
8
Deutschland
8
Markenimage
8
Brand
7
Germany
7
Markenartikel
7
Einzelhandel
5
Lebensmitteleinzelhandel
5
Preismanagement
5
Pricing strategy
5
Retail trade
5
Einzelhandelspreis
4
Food retailing
4
Handelsmarke
4
Retail price
4
Kommunalverschuldung
3
Markenpolitik
3
Municipal debt
3
Store brand
3
Advertising effects
2
Beziehungsmarketing
2
California
2
Competition
2
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2
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Kalifornien
2
Local government finance
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Logit model
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Logit-Modell
2
Perception
2
Personality psychology
2
Persönlichkeitspsychologie
2
Quality management
2
Qualitätsmanagement
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Relationship marketing
2
Retailing
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Undetermined
12
Free
5
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Article
36
Book / Working Paper
3
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Dissertation u.a. Prüfungsschriften
Article in journal
36
Graue Literatur
19
Non-commercial literature
19
Working Paper
19
Arbeitspapier
16
Aufsatz im Buch
15
Book section
15
Hochschulschrift
13
Thesis
11
research-article
8
Collection of articles of several authors
6
Sammelwerk
6
Article
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Bibliografie enthalten
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3
Guidebook
2
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2
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Language
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English
24
German
14
Undetermined
1
Author
All
Brand, Stephan
6
Zielke, Stephan
6
Hamilton, Stephen F.
3
Esch, Franz-Rudolf
2
Feige, Stephan
2
Grzeskowiak, Stephan
2
Olk, Stephan
2
Patterson, Paul M.
2
Richards, Timothy J.
2
Steinbrecher, Johannes
2
Tscheulin, Dieter K.
2
Weyler, Stephan
2
Zogaj, Adnan
2
Ahlert, Martin
1
Bannas, Stephan
1
Bertolini, Luca
1
Beyazit İnce, Eda
1
Bourdeau, Brian L.
1
Brand, Ralf
1
Brock, Christian
1
Cohen-Blankshtain, Galit
1
Coutelle-Brillet, Patricia
1
Crespi, John M.
1
Dahl, Stephan
1
Diallo, Mbaye Fall
1
Dickert, Stephan
1
Dijk, Marc
1
Dobbelstein, Thomas
1
Dumke, Stephan
1
Eagle, Lynne C.
1
Empen, Janine
1
Foulds, Chris
1
Goetz, Georg
1
Grewal, Dhruv
1
Greyser, Stephen A.
1
Guzik, Robert
1
Gössling, Stephan
1
Henneberg, Stephan
1
Herhausen, Dennis
1
Herrmann, Andreas
1
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Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
5
American journal of agricultural economics
2
European journal of marketing : EJM
2
Handelsforschung
2
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
2
Journal of business research : JBR
2
Journal of retailing and consumer services
2
The journal of brand management : an international journal
2
Die Bank
1
Duisburger betriebswirtschaftliche Schriften
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of business excellence
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business economics : JBE
1
Journal of business ethics : JOBE
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of the Academy of Marketing Science
1
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
1
Marketing : ZFP ; journal of research and management
1
Marketing science
1
Marktorientierte Unternehmensführung
1
Psychology & marketing
1
The journal of business & industrial marketing
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
1
Transport reviews : a transnational transdisciplinary journal
1
Zeitschrift für Sozialökonomie : ZfSÖ
1
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ECONIS (ZBW)
36
USB Cologne (EcoSocSci)
3
Showing
1
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10
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39
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date (oldest first)
1
Identifying state dependence in
brand
choice : evidence from hurricanes
Levine, Julia
;
Seiler, Stephan
- In:
Marketing science
42
(
2023
)
5
,
pp. 934-957
Persistent link: https://www.econbiz.de/10014393385
Saved in:
2
Linking actual self-congruence, ideal self-congruence, and functional congruence to donor loyalty : the moderating role of issue involvement
Zogaj, Adnan
;
Tscheulin, Dieter K.
;
Lindenmeier, Jörg
; …
- In:
Journal of business economics : JBE
91
(
2021
)
3
,
pp. 379-400
Persistent link: https://www.econbiz.de/10012496015
Saved in:
3
Measuring the effectiveness of facility naming rights sponsorships
Martin, David S.
;
Bourdeau, Brian L.
;
Stephan, John
- In:
Journal of business research : JBR
110
(
2020
),
pp. 51-64
Persistent link: https://www.econbiz.de/10012237822
Saved in:
4
From happy consumption to possessive bonds : when positive affect increases psychological ownership for brands
Thürridl, Carina
;
Kamleitner, Bernadette
;
Ruzeviciute, Ruta
- In:
Journal of business research : JBR
107
(
2020
),
pp. 89-103
Persistent link: https://www.econbiz.de/10012156721
Saved in:
5
The corporate
brand
identity and reputation matrix : the case of the Nobel Pirze
Urde, Mats
;
Greyser, Stephen A.
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 89-117
Persistent link: https://www.econbiz.de/10011482901
Saved in:
6
Detecting, preventing, and mitigating online firestorms in
brand
communities
Herhausen, Dennis
;
Ludwig, Stephan
;
Grewal, Dhruv
; …
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012175971
Saved in:
7
How do price perceptions of different
brand
types affect shopping value and store loyalty?
Diallo, Mbaye Fall
;
Coutelle-Brillet, Patricia
; …
- In:
Psychology & marketing
32
(
2015
)
12
,
pp. 1133-1147
Persistent link: https://www.econbiz.de/10011411890
Saved in:
8
Product placement in old and new media : examining the evidence for concern
Eagle, Lynne C.
;
Dahl, Stephan
- In:
Journal of business ethics : JOBE
147
(
2018
)
3
,
pp. 605-618
Persistent link: https://www.econbiz.de/10011798901
Saved in:
9
Cross-national differences in price-role orientation and their impact on retail markets
Zielke, Stephan
;
Komor, Marcin
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
2
,
pp. 159-180
Persistent link: https://www.econbiz.de/10010504692
Saved in:
10
Wirkung von Markenkrisen und der Soothing-Strategie als Markenkrisenreaktion
Esch, Franz-Rudolf
;
Weyler, Stephan
- In:
Marketing : ZFP ; journal of research and management
34
(
2012
)
4
,
pp. 282-300
Persistent link: https://www.econbiz.de/10009680806
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