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~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Handbook"
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Search: subject:"user generated content"
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Social Web
267
Social web
267
user-generated content
173
Internet marketing
141
Online-Marketing
141
Viral marketing
135
Virales Marketing
135
Consumer behaviour
123
Konsumentenverhalten
123
User-generated content
116
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76
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76
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53
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53
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48
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48
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42
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33
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32
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Tan, Yong
5
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4
Tellis, Gerard J.
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Bilgihan, Anil
3
Clement, Michel
3
Kannan, P. K.
3
Kummer, Michael E.
3
Kwok, Linchi
3
Law, Chun Hung Roberts
3
Li, Gang
3
Morrison, Alastair M.
3
Netzer, Oded
3
Okumus, Fevzi
3
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Qiu, Liangfei
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3
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Xie, Ying
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2
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2
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2
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2
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Information systems research : ISR
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
19
Management science : journal of the Institute for Operations Research and the Management Sciences
15
Tourism management : research, policies, practice
13
Journal of business research : JBR
12
Journal of marketing research
12
International journal of hospitality management
8
Journal of marketing
8
Journal of travel and tourism marketing
8
International journal of contemporary hospitality management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of electronic commerce research : JECR
7
Journal of hospitality marketing & management
7
Journal of management information systems : JMIS
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of marketing communications
5
Journal of retailing and consumer services
5
Technological forecasting & social change : an international journal
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of advertising : the review of marketing communications
4
International journal of technology marketing : IJTMkt
4
Journal of destination marketing & management
4
Journal of promotion management : innovations in planning and applied research
4
The journal of product & brand management
4
Business horizons
3
Cogent business & management
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of consumer studies
3
International journal of internet marketing and advertising : IJIMA
3
Journal of internet commerce
3
Journal of marketing management : MM
3
Journal of media business studies
3
Marketing science
3
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
Tourism management perspectives : TMP
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Electronic commerce research
2
Electronic markets : EM ; the international journal of electronic commerce and business media
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ECONIS (ZBW)
380
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1
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380
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date (oldest first)
1
Frontiers: the interplay of
user-generated
content
, content industry revenues, and platform regulation : quasi-experimental evidence from YouTube
Wlömert, Nils
;
Papies, Dominik
;
Clement, Michel
; …
- In:
Marketing science
43
(
2024
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014470070
Saved in:
2
Participation shaping the values of news articles : implications of news as anti-rival information products
Jääskeläinen, Atte
;
Koponen, Johannes
;
Djakonoff, Vera
- In:
Journal of media business studies
20
(
2023
)
4
,
pp. 364-386
Persistent link: https://www.econbiz.de/10014438638
Saved in:
3
Why do guests stay at Airbnb versus hotels? : an empirical analysis of necessary and sufficient conditions
Sánchez-Franco, Manuel J.
;
Aramendia-Muneta, Maria Elena
- In:
Journal of innovation & knowledge : JIK
8
(
2023
)
3
,
pp. 1-16
Natural Language Processing techniques, we analysed
user-generated
content
from both platforms in the Andalusian market …
Persistent link: https://www.econbiz.de/10014388797
Saved in:
4
An online research approach for a dual perspective analysis of brand associations in art museums
Ranfagni, Silvia
;
Milanesi, Matilde
;
Guercini, Simone
- In:
International review on public and non-profit marketing
20
(
2023
)
1
,
pp. 149-167
Persistent link: https://www.econbiz.de/10014252137
Saved in:
5
Merit and monetisation : a study of video game
user-generated
content
policies
Thomas, Amy
- In:
Internet policy review : journal on internet regulation
12
(
2023
)
1
,
pp. 1-28
This article explores the alternative system of contractual regulation that permits monetised
user-generated
content
…
Persistent link: https://www.econbiz.de/10014266997
Saved in:
6
Positively original : effects of mindfulness on social media tweets and sentiment
Errmann, Amy
;
Kishore, Shohil
;
Lee, Sanghyub
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
4
,
pp. 325-331
Persistent link: https://www.econbiz.de/10014381404
Saved in:
7
Do
user-generated
content
and micro-celebrity posts encourage generation Z users to search online shopping behavior on social networking sites : the moderating role of sponsored ad...
Shetu, Sabakun Naher
- In:
Future Business Journal
9
(
2023
)
1
,
pp. 1-15
The study investigates the impact of
user-generated
content
(UGC) and micro-celebrity posts on the online purchasing … demonstrated that
user-generated
content
's direct, indirect, and mediation relationships were statistically significant. Moreover …
Persistent link: https://www.econbiz.de/10014505361
Saved in:
8
People, profiles, and purchases : investigating the impact of environmental cues in social commerce
Bryant, Morgan M.
;
Basu, Rituparna
- In:
Cogent business & management
10
(
2023
)
3
,
pp. 1-18
interaction during the buying process. Consumers engage in marketing content from sellers and
user-generated
content
from other …
Persistent link: https://www.econbiz.de/10014505215
Saved in:
9
Understanding brand-related content consumption : the role of source of content, persuasive knowledge, and product type
Nguyen, Chi T. K.
;
Park, Jusik
- In:
Journal of international trade & commerce
18
(
2022
)
5
,
pp. 93-113
Persistent link: https://www.econbiz.de/10013483296
Saved in:
10
Social media analytics for nonprofit marketing : #Downsyndrome on Twitter and Instagram
Bernardi, Chiara L.
;
Alhamdan, Nouf
- In:
Journal of philanthropy and marketing
27
(
2022
)
4
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013460850
Saved in:
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