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~type_genre:"Aufsatz in Zeitschrift"
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Brand image
6
Markenimage
6
Beziehungsmarketing
5
Brand
5
Brand management
5
Customer value
5
Kundenwert
5
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5
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5
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4
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4
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3
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Brand ratings decomposition
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1980-2010
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Article
20
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Aufsatz in Zeitschrift
Article in journal
20
Lehrbuch
3
Textbook
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Glossar enthalten
2
Glossary included
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Aufsatz im Buch
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English
17
German
3
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Leone, Robert P.
20
Kumar, V.
8
Raggio, Randle D.
5
Petersen, J. Andrew
4
Sunder, Sarang
3
Black, William C.
2
Bendapudi, Neeli
1
Brady, Michael
1
Bragge, Johanna
1
Gilley, Otis W.
1
Hahn, David E.
1
Huang, Min-hsin
1
Jones, Eli
1
Jones, Eugene
1
Karels, Gordon V.
1
Mulhern, Francis J.
1
Raggio, RandleD.
1
Rego, Lopo L.
1
Roberts, John H.
1
Robinson, Larry M.
1
Somervuori, Outi
1
Srivastava, Chandra
1
Srivastava, Rajendra Krishan
1
Venkatesan, Rajkumar
1
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The journal of brand management : an international journal
4
Harvard-Business-Manager : das Wissen der Besten
3
Journal of marketing
3
Harvard business review : HBR
2
Journal of business research : JBR
2
The journal of consumer marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research : JMR
1
Journal of revenue and pricing management
1
Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
20
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1
Brand response to environmental turbulence : a framework and propositions for resistance, recovery and reinvention
Rego, Lopo L.
;
Brady, Michael
;
Leone, Robert P.
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 583-602
Persistent link: https://www.econbiz.de/10013271783
Saved in:
2
Who’s your most valuable salesperson?
Kumar, V.
;
Sunder, Sarang
;
Leone, Robert P.
- In:
Harvard business review : HBR
93
(
2015
)
4
,
pp. 62-68
Persistent link: https://www.econbiz.de/10010514587
Saved in:
3
Wer ist Ihr wertvollster Verkäufer?
Kumar, V.
;
Sunder, Sarang
;
Leone, Robert P.
- In:
Harvard-Business-Manager : das Wissen der Besten
37
(
2015
)
6
,
pp. 30-39
Persistent link: https://www.econbiz.de/10011300297
Saved in:
4
How consumers' use of brand vs attributee information evolves over time
Raggio, RandleD.
;
Leone, Robert P.
;
Black, William C.
- In:
The journal of consumer marketing
31
(
2014
)
4
,
pp. 290-300
Persistent link: https://www.econbiz.de/10010416695
Saved in:
5
Beyond "halo" : the identification and implications of differential brand effects across global markets
Raggio, Randle D.
;
Leone, Robert P.
;
Black, William C.
- In:
The journal of consumer marketing
31
(
2014
)
2
,
pp. 133-144
Persistent link: https://www.econbiz.de/10010373826
Saved in:
6
Measuring and managing a salesperson's future value to the firm
Kumar, V.
;
Sunder, Sarang
;
Leone, Robert P.
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 591-608
Persistent link: https://www.econbiz.de/10010489702
Saved in:
7
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
8
Assessing price elasticity for private labels and national brands by store locations
Huang, Min-hsin
;
Jones, Eugene
;
Hahn, David E.
;
Leone, …
- In:
Journal of revenue and pricing management
11
(
2012
)
2
,
pp. 175-190
Persistent link: https://www.econbiz.de/10009561148
Saved in:
9
A citation and profiling analysis of pricing research from 1980 to 2010
Leone, Robert P.
;
Robinson, Larry M.
;
Bragge, Johanna
; …
- In:
Journal of business research : JBR
65
(
2012
)
7
,
pp. 1010-1024
Persistent link: https://www.econbiz.de/10009562191
Saved in:
10
Is market orientation a source of sustainable competitive advantage or simply the cost of competing?
Kumar, V.
;
Jones, Eli
;
Venkatesan, Rajkumar
;
Leone, …
- In:
Journal of marketing
75
(
2011
)
1
,
pp. 16-30
Persistent link: https://www.econbiz.de/10008840474
Saved in:
1
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