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~type_genre:"Aufsatz in Zeitschrift"
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Customer integration
2,601
Kundenintegration
2,588
Beziehungsmarketing
1,129
Relationship marketing
1,129
Betriebliche Wertschöpfung
845
Value creation
845
Consumer behaviour
783
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783
Social Web
614
Social web
614
Innovation management
588
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588
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561
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423
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423
Dienstleistungsqualität
317
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317
Value co-creation
315
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295
Markenführung
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279
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279
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279
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279
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275
Kundenzufriedenheit
275
Service-Dominant Logic
273
Service-dominant logic
273
Co-creation
250
Lieferantenmanagement
212
Supplier relationship management
212
value co-creation
172
Brand image
164
Markenimage
164
Customer engagement
163
Viral marketing
148
Virales Marketing
148
Services
146
Dienstleistung
144
co-creation
136
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1,536
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242
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Article
2,586
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25
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Aufsatz in Zeitschrift
Article in journal
2,611
Aufsatz im Buch
686
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686
Hochschulschrift
172
Graue Literatur
128
Non-commercial literature
128
Case study
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Conference paper
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research-article
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Hollebeek, Linda D.
25
Hippel, Eric von
16
Füller, Johann
13
Brodie, Roderick J.
11
Hajli, Nick
11
Witell, Lars
11
Brem, Alexander
10
De Jong, Jeroen P. J.
10
Herstatt, Cornelius
10
Rahman, Zillur
10
Schreier, Martin
10
Conduit, Jodie
9
Edvardsson, Bo
9
Ramaswamy, Venkatram
9
Roy, Sanjit
9
Harrigan, Paul
8
Jaakkola, Elina
8
Le Nguyen Hau
8
Leimeister, Jan Marco
8
Rather, Raouf Ahmad
8
Bonamigo, Andrei
7
Cova, Bernard
7
Hughes, Tim
7
Ind, Nicholas
7
Khan, Imran
7
Kristensson, Per
7
Lievens, Annouk
7
Loureiro, Sandra Maria Correia
7
Malthouse, Edward C.
7
Parida, Vinit
7
Pham Ngoc Thuy
7
Raasch, Christina
7
Tronvoll, Bård
7
Vargo, Stephen L.
7
Bilgram, Volker
6
Bretschneider, Ulrich
6
Busser, James A.
6
Clark, Moira K.
6
Franke, Nikolaus
6
Grönroos, Christian
6
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Innovation Symposium <2, 2009, New York, NY>
1
International Society for Professional Innovation Management
1
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Journal of business research : JBR
156
Industrial marketing management : the international journal for industrial and high-tech firms
75
Journal of retailing and consumer services
73
Journal of service management
46
International journal of innovation management
45
The journal of product innovation management : an international publication of the Product Development & Management Association
45
The journal of services marketing
44
Technological forecasting & social change : an international journal
38
Research policy : policy, management and economic studies of science, technology and innovation
35
International journal of hospitality management
33
The journal of business & industrial marketing
33
Journal of strategic marketing
31
The service industries journal
31
Journal of marketing management : MM
29
Service business
25
Marketing theory
24
Journal of service research : JSR
23
Public management review
23
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
22
International journal of technology marketing : IJTMkt
22
International journal of technology management : IJTM
21
Journal of marketing
21
The journal of brand management : an international journal
21
Journal of service theory and practice : JSTP
20
Marketing intelligence & planning
20
Tourism management : research, policies, practice
20
International journal of contemporary hospitality management
19
Journal of the Academy of Marketing Science
18
European management journal
17
Journal of service research
17
The journal of product & brand management
17
Creativity and innovation management
16
International journal of product development : IJPD
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
16
European journal of marketing
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Psychology & marketing
15
International journal of production economics
14
International journal of quality and service sciences
14
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ECONIS (ZBW)
2,611
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2501
Consumers bite on the social web about the film snakes on a plane
Fisher, Dan
;
Smith, Scott A.
- In:
International journal of electronic marketing and …
3
(
2010
)
3
,
pp. 241-260
Persistent link: https://www.econbiz.de/10009234917
Saved in:
2502
Treat your customers as equals : fostering customer collaboration through social media
Ellonen, Hanna-Kaisa
;
Kosonen, Miia
- In:
International journal of electronic marketing and …
3
(
2010
)
3
,
pp. 221-240
Persistent link: https://www.econbiz.de/10009234918
Saved in:
2503
Is customer participation in value creation a double-edged sword? : evidence from professional financial services across cultures
Chan, Kimmy Wa
;
Yim, Chi-kin
;
Lam, Simon S. K.
- In:
Journal of marketing
74
(
2010
)
3
,
pp. 48-64
Persistent link: https://www.econbiz.de/10008822104
Saved in:
2504
Interactive services : a framework, synthesis and research directions
Bolton, Ruth
;
Saxena-Iyer, Shruti
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
1
,
pp. 91-104
Persistent link: https://www.econbiz.de/10003833072
Saved in:
2505
Perceived service innovativeness, consumer trait innovativeness and patronage intention
Zolfagharian, Mohammad Ali
;
Paswan, Audhesh
- In:
Journal of retailing and consumer services
16
(
2009
)
2
,
pp. 155-162
Persistent link: https://www.econbiz.de/10003837518
Saved in:
2506
Virtual customer environments : testing a model of voluntary participation in value co-creation activities
Nambisan, Satish
;
Baron, Robert A.
- In:
The journal of product innovation management : an …
26
(
2009
)
4
,
pp. 388-406
Persistent link: https://www.econbiz.de/10003860405
Saved in:
2507
SCRUM
Hammerstein, Oliver-Arne
- In:
Projektmanagement aktuell
20
(
2009
)
4
,
pp. 28-32
Persistent link: https://www.econbiz.de/10003860946
Saved in:
2508
Kundenintegration
Büttgen, Marion
- In:
Die Betriebswirtschaft : DBW
69
(
2009
)
4
,
pp. 525-529
Persistent link: https://www.econbiz.de/10003864166
Saved in:
2509
On the identity of technological objects and user innovations in function
Faulkner, Philip
;
Runde, Jochen
- In:
The Academy of Management review : AMR
34
(
2009
)
3
,
pp. 442-462
Persistent link: https://www.econbiz.de/10003865377
Saved in:
2510
Neue Ideenquellen erschließen : die Chancen von Open Innovation
Enkel, Ellen
;
Gassmann, Oliver
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
26
(
2009
)
2
,
pp. 6-11
Persistent link: https://www.econbiz.de/10003824423
Saved in:
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