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Marktsegmentierung
103
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ECONIS (ZBW)
103
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103
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1
Die Blue-Ocean-Strategie in Theorie und Praxis : Diskurs und 16 Beispiele erfolgreicher Anwendung
Barsch, Thomas
(
ed.
);
Heupel, Thomas
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10011893781
Saved in:
2
Determinants of product return behavior in fashion e-commerce
Matthies, Henrik Bernd Karl
-
2016
Persistent link: https://www.econbiz.de/10011601152
Saved in:
3
Is it a car or a truck? : managerial beliefs, the choice of product architecture, and the emergence of the minivan market segment
Engler, Daniel E.
- In:
Industrial and corporate change
24
(
2015
)
3
,
pp. 697-719
Persistent link: https://www.econbiz.de/10011389175
Saved in:
4
Cutting-edge marketing analytics : real world cases and data sets for hands on learning
Venkatesan, Rajkumar
;
Farris, Paul W.
;
Wilcox, Ronald T.
-
2015
Persistent link: https://www.econbiz.de/10013474941
Saved in:
5
Customer relationship management at the base of the pyramid : myth or reality?
Chikweche, Tendai
;
Fletcher, Richard
- In:
The journal of consumer marketing
30
(
2013
)
3
,
pp. 295-309
Persistent link: https://www.econbiz.de/10009765028
Saved in:
6
Marktsegmentierung im Sport
Nagel, Siegfried
;
Schlesinger, Torsten
- In:
Marketing im Sport : Grundlagen und Trends des modernen …
,
(pp. 93-114)
.
2013
Persistent link: https://www.econbiz.de/10009705022
Saved in:
7
Marktsegmentierung mithilfe der Kommunikationspolitik
Kürble, Peter
-
2013
Persistent link: https://www.econbiz.de/10010239131
Saved in:
8
Second-home owners' intention to purchase nature-based tourism activity products : a Norwegian case study
Tangeland, Torvald
;
Vennesland, Birger
;
Nybakk, Erlend
- In:
Tourism management : research, policies, practice
36
(
2013
),
pp. 364-376
Persistent link: https://www.econbiz.de/10009736167
Saved in:
9
Segmenting the rural tourism market : th case of Potter County, Pennsylvania, USA
Dong, Erwin
;
Wang, Yawei
;
Morais, Duarte
;
Brooks, David
- In:
Journal of vacation marketing : an international journal
19
(
2013
)
2
,
pp. 181-193
Persistent link: https://www.econbiz.de/10009743760
Saved in:
10
Marktsegmentierung
Pepels, Werner
(
contributor
)
-
2013
-
[3. Aufl. ff.]
Persistent link: https://www.econbiz.de/10010236012
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