//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Bibliographie"
~type_genre:"Fallstudie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Fernsehprogramm"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Fernsehprogramm
13
Television programme
9
USA
6
United States
6
Fernsehen
3
Fernsehwerbung
3
Television advertising
3
Aufsatzsammlung
2
Brand
2
Broadcasting industry
2
Business model
2
Deutschland
2
Fernsehsender
2
Germany
2
Geschäftsmodell
2
Markenartikel
2
Rundfunksender
2
Television
2
Television industry
2
1950-2005
1
Advertising effects
1
Arzneimittel
1
Auswahl
1
Betriebliche Wertschöpfung
1
Beziehungsmarketing
1
Bibliographie
1
Bibliographie 1970-1977
1
Brand management
1
Canada
1
Competitive strategy
1
Computerized method
1
Computerunterstützung
1
Content Management
1
Content management
1
Customer satisfaction
1
Event marketing
1
Event-Marketing
1
Fernsehanstalt
1
Fernsehkritik
1
Film
1
more ...
less ...
Type of publication
All
Article
7
Book / Working Paper
6
Type of publication (narrower categories)
All
Bibliographie
Fallstudie
Article in journal
347
Aufsatz in Zeitschrift
347
Graue Literatur
144
Non-commercial literature
144
Aufsatz im Buch
131
Book section
131
Working Paper
122
Arbeitspapier
103
Hochschulschrift
68
Thesis
55
Collection of articles of several authors
21
Sammelwerk
21
Aufsatzsammlung
14
Bibliografie enthalten
10
Bibliography included
10
Dissertation u.a. Prüfungsschriften
10
Konferenzschrift
10
Case study
9
Conference proceedings
7
Conference paper
6
Konferenzbeitrag
6
Amtsdruckschrift
3
Government document
3
Advisory report
2
Company information
2
Firmeninformation
2
Gutachten
2
Article
1
Bibliografie
1
Book review
1
Handbook
1
Handbuch
1
Interview
1
Reprint
1
Rezension
1
Statistik
1
Verzeichnis
1
more ...
less ...
Language
All
English
9
German
3
Undetermined
1
Author
All
Alte-Teigeler, Ute
1
Beaty, Bart
1
Förster, Kati
1
Galak, Jeff
1
Giner Larza, Eva Maria
1
Hackforth, Josef
1
Heryanto, Ariel
1
Krzyzanowska, Magdalena
1
Mangaraj, B. K.
1
McDowell, Walter
1
Meyvis, Tom
1
Mohr, Iris
1
Moszoro, Marian
1
Nelson, Leif D.
1
Pagel, Sven
1
Ross, Sharon Marie
1
Rubia Orti, Daniel de la
1
Rubia Orti, Jose Enrique de la
1
Schade, Edzard
1
Steden, Ulrich
1
Sullivan, Rebecca
1
Summerfield, Lynn
1
Sutherland, John
1
more ...
less ...
Published in...
All
Engaging consumers through branded entertainment and convergent media
1
Implementing new business models in for-profit and non-profit organizations : technologies and applications
1
International journal of sports marketing & sponsorship
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Langfristiger Wandel von Medienstrukturen : Theorie, Methoden, Befunde
1
Op Position : issues and ideas series
1
Proceedings of the 16th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 4 - 6, 2008, Vienna, Austria
1
Routledge media, culture and social change in Asia
1
The journal of media economics
1
Wirtschaftswissenschaft
1
more ...
less ...
Source
All
ECONIS (ZBW)
9
USB Cologne (EcoSocSci)
4
Showing
1
-
10
of
13
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Product placement in the pharmaceutical industry : the case of Sinemet in ER
Rubia Orti, Jose Enrique de la
;
Giner Larza, Eva Maria
; …
- In:
Engaging consumers through branded entertainment and …
,
(pp. 170-188)
.
2015
Persistent link: https://www.econbiz.de/10011389602
Saved in:
2
Langfristiger publizistischer Wandel als Folge veränderter Programmierung : Erkenntnispotenziale eines prozessorientierten Analysedesigns illustriert am Beispiel der Nachfrageorien...
Schade, Edzard
- In:
Langfristiger Wandel von Medienstrukturen : Theorie, …
,
(pp. 149-175)
.
2013
Persistent link: https://www.econbiz.de/10010426685
Saved in:
3
Modeling multi-criteria promotional strategy based on fuzzy goal programming
Mangaraj, B. K.
- In:
Implementing new business models in for-profit and …
,
(pp. 246-265)
.
2011
Persistent link: https://www.econbiz.de/10009126074
Saved in:
4
Strategien erfolgreicher TV-Marken : eine internationale Analyse
Förster, Kati
(
ed.
)
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008904874
Saved in:
5
Enhancing the television-viewing experience through commercial interruptions
Nelson, Leif D.
;
Meyvis, Tom
;
Galak, Jeff
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
2
,
pp. 160-172
Persistent link: https://www.econbiz.de/10003880173
Saved in:
6
The digital challenge for public television broadcasters
Moszoro, Marian
;
Krzyzanowska, Magdalena
- In:
Proceedings of the 16th Annual Conference on Marketing …
,
(pp. 204-217)
.
2008
Persistent link: https://www.econbiz.de/10003800049
Saved in:
7
Popular culture in Indonesia : fluid identities in post-authoritarian politics
Heryanto, Ariel
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10004202862
Saved in:
8
Teen television : essays on programming and fandom
Ross, Sharon Marie
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10004910950
Saved in:
9
Super Bowl: a case study of buzz marketing
Mohr, Iris
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
1
,
pp. 33-39
Persistent link: https://www.econbiz.de/10003678066
Saved in:
10
Canadian television today
Beaty, Bart
;
Sullivan, Rebecca
-
2006
Persistent link: https://www.econbiz.de/10004925094
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->