//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Book section"
~type_genre:"Collection of articles written by one author"
~type_genre:"Mehrbändiges Werk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising strategy"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising planning
213
Werbeplanung
213
Marketing management
37
Marketingmanagement
37
Advertising effects
34
Deutschland
34
Germany
34
Werbewirkung
34
Internet marketing
33
Online-Marketing
33
Advertising media
25
Werbeträger
25
Advertising industry
23
Public relations
23
Werbewirtschaft
23
Öffentlichkeitsarbeit
23
Advertising
18
Target group
18
Werbung
18
Zielgruppe
18
Brand management
17
Markenführung
17
Brand
14
Markenartikel
14
USA
14
United States
14
Theorie
13
Theory
13
Consumer behaviour
12
Konsumentenverhalten
12
Direct marketing
10
Direktmarketing
10
Marketing
9
Social Web
8
Social web
8
Betriebliche Budgetierung
7
Beziehungsmarketing
7
Corporate budgeting
7
Market research
7
Marktforschung
7
more ...
less ...
Online availability
All
Undetermined
3
Free
2
Type of publication
All
Article
207
Book / Working Paper
6
Type of publication (narrower categories)
All
Book section
Collection of articles written by one author
Mehrbändiges Werk
Article in journal
295
Aufsatz in Zeitschrift
295
Aufsatz im Buch
207
Hochschulschrift
59
Graue Literatur
52
Non-commercial literature
52
Thesis
44
Arbeitspapier
32
Working Paper
32
Ratgeber
31
Case study
26
Fallstudie
26
Guidebook
25
Lehrbuch
21
Collection of articles of several authors
20
Sammelwerk
20
Textbook
15
Bibliografie enthalten
12
Bibliography included
12
Reprint
8
Aufsatzsammlung
7
Handbook
6
Handbuch
6
Konferenzschrift
4
Sammlung
4
Interview
3
Conference proceedings
2
Einführung
2
Forschungsbericht
2
Multi-volume publication
2
Nachschlagewerk
2
Reference book
2
Beispielsammlung
1
Bibliografie
1
Conference Paper
1
Flugblatt
1
Glossar enthalten
1
more ...
less ...
Language
All
German
108
English
104
French
1
Author
All
King, Stephen
13
Bruhn, Manfred
3
Pepels, Werner
3
Berndt, Ralph
2
Bocci, Elena
2
Danaher, Peter J.
2
De Rosa, Annamaria Silvana
2
Eisend, Martin
2
Lies, Jan
2
Mayzlin, Dina
2
Nyren, Chuck
2
Putte, Bas van den
2
Rosengren, Sara
2
Röttger, Ulrike
2
Steffenhagen, Hartwig
2
Topsümer, Füsun
2
Yarkin, Dincer
2
Zich, Christian
2
Zielmann, Sarah
2
Aaker, David A.
1
Aebi, Geri
1
Aggarwal, Sugandha
1
Albert, Anaïs
1
Allard, M. June
1
Andrews, Demetra
1
Araujo, Luis
1
Arora, Amit
1
Arora, Anshu Saxena
1
Baker, William E.
1
Barnard, Neil
1
Barth, Klaus
1
Basal, Bilgen
1
Beckmann, Klaus J.
1
Benavides, Cristóbal
1
Bindl, Thomas
1
Bloom, Helen
1
Bohne, Maik
1
Bokermann, Ingo
1
Bonifield, Carolyn M.
1
Bronner, Fred
1
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
1
Published in...
All
Leitfaden Online-Marketing ; [Bd. 1]
19
A master class in brand planning : the timeless works of Stephen King
17
PR-Kampagnen
9
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
7
The Sage handbook of advertising
7
Handbook of research on effective advertising strategies in the social media age
6
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
6
Handbuch Kommunikationsmanagement
5
Strategische Kommunikationsplanung
5
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
4
Kampagnen, Kontakte, Konkurrenz : Potentiale der Radiowerbung
4
PR-Kampagnen : über die Inszenierung von Öffentlichkeit
4
Handbuch Unternehmenskommunikation
3
Measuring and managing brands
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Brand Planning : starke Strategien für Marken und Kampagnen
2
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
2
Erfolgsfaktor Innovation : mit 7 Tabellen
2
Event tourism and destinations : case studies and best practice
2
Handbuch der Marktforschung
2
International advertising and communication : current insights and empirical findings
2
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
2
Kulturspezifik in der europäischen Wirtschaftskommunikation
2
Markenaufbau und Markenpflege : Grundlagen und Praxis zur erfolgreichen Umsetzung
2
Marketing-mix strategies - product strategy and promotion strategy
2
Markt- und Absatzprognosen : Modelle, Methoden, Anwendung
2
Organisation und praktische Anwendung
2
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
2
The Oxford handbook of the economics of networks
2
The evolution of brands : from signals of quality to storehouses of trust
2
Theorie und Praxis der Werbung in den Massenmedien
2
Advertising in developing and emerging countries : the economic, political and social context
1
Advertising, promotion, and new media
1
Applications of management science ; 16
1
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Betriebswirtschaftslehre und Wirtschaftsprüfung : nationale und internationale Entwicklungstendenzen ; Wolfgang Lück zum 60. Geburtstag
1
Branding and sustainable competitive advantage : building virtual presence
1
Breaking new ground in theory and practice
1
Case study and review
1
Cases on strategic social media utilization in the nonprofit sector
1
more ...
less ...
Source
All
ECONIS (ZBW)
213
Showing
11
-
20
of
213
Sort
Relevance
Date (newest first)
Date (oldest first)
11
Identity is what we sell
Horn, Anette
;
Horn, Peter
- In:
Handbook of research on effective advertising …
,
(pp. 213-222)
.
2015
Persistent link: https://www.econbiz.de/10011283750
Saved in:
12
The strategic planning process of social media advertising in the context of integrated marketing communication
Topsümer, Füsun
;
Yarkin, Dincer
- In:
Handbook of research on effective advertising …
,
(pp. 148-159)
.
2015
Persistent link: https://www.econbiz.de/10011283757
Saved in:
13
On-line media planning and on-line media common measurement currencies
Basal, Bilgen
- In:
Handbook of research on effective advertising …
,
(pp. 105-124)
.
2015
Persistent link: https://www.econbiz.de/10011283759
Saved in:
14
Social media as an advertisement tool : strategical need of being more experiential
Topsümer, Füsun
;
Yarkin, Dincer
- In:
Handbook of research on effective advertising …
,
(pp. 52-63)
.
2015
Persistent link: https://www.econbiz.de/10011283774
Saved in:
15
Managing the power of curiosity for effective web advertising strategies
Menon, Satya
;
Soman, Dilip
- In:
Advertising, promotion, and new media
,
(pp. 175-197)
.
2015
Persistent link: https://www.econbiz.de/10011708672
Saved in:
16
Devenir bourgeois ou rester prolétaire? : une comparaison des stratégies publicitaires de deux grands magasins de vente à crédit parisiens à la belle époque : les grands magasins D...
Albert, Anaïs
- In:
Consommateurs & consommation : XVIIe-XXIe siècle : …
,
(pp. 195-220)
.
2015
Persistent link: https://www.econbiz.de/10011495898
Saved in:
17
Gewinnsteigerung und Forecasting durch Kampagnenoptimierung im Direktmarketing
Reinnarth, Jörg
- In:
Markt- und Absatzprognosen : Modelle, Methoden, Anwendung
,
(pp. 283-299)
.
2015
Persistent link: https://www.econbiz.de/10010488959
Saved in:
18
Ein Modell zur Erklärung und Prognose des Werbeplanungserfolgs
Gansser, Oliver A.
;
Krol, Bianca
- In:
Markt- und Absatzprognosen : Modelle, Methoden, Anwendung
,
(pp. 149-169)
.
2015
Persistent link: https://www.econbiz.de/10010488969
Saved in:
19
Cat videos for a cause : a nonprofit social media marketing case study of the Central Brevard Humane Society
Schaefer, Gayla
;
Hersey, Leigh Nanney
- In:
Cases on strategic social media utilization in the …
,
(pp. 123-152)
.
2015
Persistent link: https://www.econbiz.de/10010507691
Saved in:
20
Kommunikationsinstrumente für After Sales Services
Pepels, Werner
-
2014
Persistent link: https://www.econbiz.de/10010457850
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->