//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Book section"
~type_genre:"Lehrbuch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand
864
Markenartikel
863
Markenführung
397
Brand management
396
Consumer behaviour
261
Konsumentenverhalten
261
Brand image
161
Markenimage
161
Deutschland
82
Germany
82
Beziehungsmarketing
64
Relationship marketing
64
Theorie
55
Theory
55
Luxury goods
52
Luxusgüter
52
Marketingmanagement
52
Marketing management
51
USA
49
United States
49
Handelsmarke
46
Social Web
46
Social web
46
Store brand
46
Marketing
38
Feuer
33
Fire
33
International marketing
28
Internationales Marketing
28
Werbewirkung
27
Advertising effects
26
Einzelhandel
24
Retail trade
24
Market research
23
Marktforschung
23
Internet marketing
22
Online-Marketing
22
Advertising
21
India
21
Indien
21
more ...
less ...
Online availability
All
Undetermined
138
Free
6
Type of publication
All
Article
888
Book / Working Paper
16
Type of publication (narrower categories)
All
Book section
Lehrbuch
Article in journal
5,110
Aufsatz in Zeitschrift
5,110
Aufsatz im Buch
888
Graue Literatur
529
Non-commercial literature
529
Working Paper
400
Arbeitspapier
398
Hochschulschrift
376
Thesis
311
Collection of articles of several authors
139
Sammelwerk
139
Aufsatzsammlung
85
Bibliografie enthalten
75
Bibliography included
75
Case study
74
Fallstudie
74
Reprint
68
Conference paper
66
Konferenzbeitrag
66
Konferenzschrift
40
Dissertation u.a. Prüfungsschriften
37
research-article
29
Conference proceedings
24
Article
18
Amtsdruckschrift
17
Government document
17
Collection of articles written by one author
15
Sammlung
15
Handbook
14
Handbuch
14
Textbook
13
Ratgeber
12
Company information
11
Firmeninformation
11
review-article
11
Guidebook
10
review
10
Fallstudiensammlung
8
more ...
less ...
Language
All
English
619
German
283
French
3
Italian
1
Author
All
King, Stephen
12
Esch, Franz-Rudolf
11
Sattler, Henrik
10
Burmann, Christoph
9
Fournier, Susan
9
Ahlert, Dieter
6
Bauer, Hans H.
6
Baumgarth, Carsten
6
Bruhn, Manfred
5
Calder, Bobby J.
5
Elliott, Richard
5
Meffert, Heribert
5
Meurer, Jörg
5
Aaker, Jennifer
4
Langner, Tobias
4
Olbrich, Rainer
4
Allen, Chris T.
3
Becker, Christian
3
Berndt, Ralph
3
Beverland, Michael B.
3
Blümelhuber, Christian
3
De Chernatony, Leslie
3
Diller, Hermann
3
Ehrenberg, Andrew S. C.
3
Hellmann, Kai-Uwe
3
Heun, Thomas
3
Holmes, Thomas P.
3
Huber, Frank
3
Huggett, Robert J.
3
Kapferer, Jean-Noël
3
Keller, Kevin Lane
3
Kilian, Karsten
3
König, Verena
3
Laurent, Gilles
3
Lindemann, Jan
3
Meyer, Anton
3
Muñiz, Albert M.
3
O'Guinn, Thomas C.
3
Papadopoulos, Nicolas G.
3
Park, C. Whan
3
more ...
less ...
Institution
All
Access Marketing Management e.V.
1
Eidgenössisches Institut für Geistiges Eigentum
1
Published in...
All
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
19
The evolution of brands : from signals of quality to storehouses of trust
18
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
17
Brands and branding
17
Consumer-brand relationships : theory and practice
16
Handbook of brand relationships
16
Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
15
A master class in brand planning : the timeless works of Stephen King
12
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
12
Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags
11
Positionen, Ambivalenzen, Perspektiven zwischen Markenbildung und Kultur
11
Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
10
Brand management ; Vol. 2
9
Brands and branding geographies
9
Consumer brand relationships : meaning, measuring, managing
9
Kellogg on branding : the marketing faculty of the Kellogg School of Management
9
The economics of forest disturbances : wildfires, storms, and invasive species
9
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
8
Psychology of branding
8
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
7
Brand management ; Vol. 1
7
Cases on branding strategies and product development : successes and pitfalls
7
Cross-cultural and critical perspectives on brands
7
Names in commerce and industry : past and present
7
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
6
Brands and brand management : contemporary research perspectives
6
Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
6
Measuring and managing brands
6
The Routledge companion to contemporary brand management
6
The definitive book of branding
6
Brand management ; Vol. 3
5
Developing successful global strategies for marketing luxury brands
5
Electronic word of mouth as a promotional technique : new insights from social media
5
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
5
Handbook of research in international marketing
5
Living on the edge : economic, institutional and management perspectives on wildfire hazard in the urban interface
5
Memorable customer experiences : a research anthology
5
Best practice der Markenführung
4
Brand management ; Vol. 4
4
Erfolgsstrategien für die Mitte - Perspektiven aus Marktforschung, Praxis und Wissenschaft : Dokumentation des Führungsgesprächs vom 7. November 2008
4
more ...
less ...
Source
All
ECONIS (ZBW)
904
Showing
61
-
70
of
904
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
61
The change of marketing strategies of luxury brands in China under the internet era
Wang, Lingzhou
- In:
Proceedings of the 5th International Conference on …
,
(pp. 115-122)
.
2022
Persistent link: https://www.econbiz.de/10013348627
Saved in:
62
Young consumer vulnerability
Yang, Hsiao-Pei
;
Hong, Yiwen
;
Kasapi, Eleni
- In:
Critical perspectives on diversity, equity, and …
,
(pp. 154-176)
.
2022
Persistent link: https://www.econbiz.de/10013382325
Saved in:
63
Positioning public university's brand through marketing communications : practical recommendations and implications
Nguyen Phong Nguyen
;
Mogaji, Emmanuel
- In:
Public Sector Marketing Communications Volume I : …
,
(pp. 69-98)
.
2022
Persistent link: https://www.econbiz.de/10013415061
Saved in:
64
Enforcing brands to be more sustainable : the power of online consumer reviews
Ağlargöz, Feyza
- In:
Social and sustainability marketing : a casebook for …
,
(pp. 387-413)
.
2022
Persistent link: https://www.econbiz.de/10013463416
Saved in:
65
Fashion accessory brand development via upcycling of throwaway clothes : the case of Chapputz
Ozturkcan, Selcen
- In:
Social and sustainability marketing : a casebook for …
,
(pp. 563-574)
.
2022
Persistent link: https://www.econbiz.de/10013463845
Saved in:
66
The role of social media on young online consumer behavior
Miháldinecz, Fanni
;
Rua, Orlando Manuel Martins …
- In:
Handbook of research on digital transformation …
,
(pp. 144-168)
.
2022
Persistent link: https://www.econbiz.de/10014438091
Saved in:
67
Digitalization and business in marketing with a purpose
Ayestarán, Raquel
- In:
Digitalization in business : on the road to a …
,
(pp. 317-343)
.
2022
Persistent link: https://www.econbiz.de/10014382057
Saved in:
68
Branding through workforce
Sharma, Antima
;
Raghuvanshi, Rinku
- In:
Employer branding for competitive advantage : models …
,
(pp. 103-118)
.
2021
Persistent link: https://www.econbiz.de/10012545625
Saved in:
69
Enhancing employee happiness : branding as an employer of choice
Dahiya, Rinki
- In:
Employer branding for competitive advantage : models …
,
(pp. 157-169)
.
2021
Persistent link: https://www.econbiz.de/10012545658
Saved in:
70
The brand NHS : undue use and its consequences
Reis, Ana Maria
;
Soares, Bárbara
- In:
New techniques for brand management in the healthcare sector
,
(pp. 142-160)
.
2021
Persistent link: https://www.econbiz.de/10012516017
Saved in:
First
Prev
3
4
5
6
7
8
9
10
11
12
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->