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~type_genre:"Handbook"
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Search: subject:"social media"
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Social Web
433
Social web
433
Online-Marketing
265
Internet marketing
257
Electronic Commerce
88
Deutschland
86
Germany
83
E-commerce
77
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72
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66
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66
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61
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58
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56
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50
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49
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49
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44
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42
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42
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42
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41
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Online-Handel
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Collection of articles of several authors
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15,514
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4,053
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4,053
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1,520
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1,274
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1,150
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670
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624
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525
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455
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287
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269
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224
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193
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153
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102
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73
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Schwarz, Torsten
8
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7
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5
Tuten, Tracy L.
5
Bowen, Gordon
4
Drees, Norbert
4
Engelien, Martin
4
Pleil, Thomas
4
Walsh, Gianfranco
4
Bauer, Hans H.
3
Belz, Christian
3
Cruz-Cunha, Maria Manuela
3
Eisend, Martin
3
Kollmann, Tobias
3
Korflesch, Harald F. O. von
3
Kumar, Anil
3
Lee, In
3
Maurer, Hermann
3
Meißner, Klaus
3
Pańkowska, Małgorzata
3
Schwarzer, Bettina
3
Smyczek, Sławomir
3
Spitzer, Sarah
3
Tröger, Andreas
3
Abu-Shamaa, Rasha
2
Aden, Timo
2
Al-Hakim, Latif
2
Al-Rabayah, Wafaa
2
Alleman, James H.
2
Alsmadi, Izzat
2
Ansari, Sepita
2
Asencio, Hugo
2
Babin, Gilbert
2
Back, Andrea
2
Bandyopadhyay, Subir
2
Behl, Ramesh
2
Belk, Russell W.
2
Benson, Vladlena
2
Bentele, Markus
2
Bondarouk, Tanya
2
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Springer Fachmedien Wiesbaden
24
Information Resources Management Association
10
Deutscher Dialogmarketing Verband
6
Nomos Verlagsgesellschaft
4
TRIPLE-I <2007, Graz>
4
Technische Universität Dresden
4
Springer-Verlag GmbH
3
Academy of Marketing
2
American Marketing Association
2
BITKOM Servicegesellschaft
2
European Advertising Academy
2
Gesellschaft zur Erforschung des Markenwesens
2
Hochschule der Medien
2
I-KNOW <7, 2007, Graz>
2
I-MEDIA <2007, Graz>
2
I-SEMANTICS <2007, Graz>
2
Innovators Club
2
International Conference on Digital Libraries <2013, Delhi>
2
MITP Verlags-GmbH & Co. KG
2
Peter Lang GmbH
2
Springer Gabler <Firma>
2
Springer International Publishing
2
Technische Universität Dresden / Fakultät für Informatik
2
AMA Summer Academic Conference <2018, Boston, Mass.>
1
Annual Conference on Innovation and Communications Law <4., 2012, Turku>
1
Arbeitsgemeinschaft für Marketing
1
BIS <11, 2008, Innsbruck>
1
BPM <10, 2012, Tallinn>
1
Bayerische Landeszentrale für Neue Medien
1
Books on Demand GmbH <Norderstedt>
1
Centre for International Governance Innovation
1
Chartered Institute of Public Relations
1
Competence Center Information Systems & Services
1
Conference for Graduate Research in Tourism, Hospitality and Leisure <9., 2017, Cartagena>
1
CoreMedia AG <Hamburg>
1
DGT Jahrestagung <19., 2015, Kempten>
1
De Gruyter Oldenbourg
1
Deutsche Gesellschaft für Personalführung / Arbeitskreis Internationales Personalmanagement
1
Deutsche Gesellschaft für Soziologie / Sektion Wissenschafts- und Technikforschung
1
Deutsche Gesellschaft für Tourismuswissenschaft
1
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Premier reference source
42
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
24
Critical explorations
9
International journal of internet marketing and advertising : IJIMA
9
Research
9
Lecture notes in business information processing : LNBIP
8
Journal of universal computer science
5
Wissensmanagement : das Magazin für Digitalisierung, Vernetzung und Collaboration
5
Advances in advertising research
4
Advances in business strategy and competitive advantage (ABSCA) book series
4
Erfurter Hefte zum angewandten Marketing
4
HMD : Praxis der Wirtschaftsinformatik
4
International journal of networking and virtual organisations : IJNVO
4
Lehrbuch
4
Advances in business information systems and analytics (ABISA) book series
3
Advances in e-business research (AEBR) book series
3
Advances in social networking and online communities (ASNOC) book series
3
Betrieb / Management, Strategie
3
European Advertising Academy
3
Europäische Kulturen in der Wirtschaftskommunikation
3
International journal of electronic commerce : IJEC
3
International journal of technology marketing : IJTMkt
3
Journal of marketing management : MM
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Online-Medien-Management
3
Psychology & marketing
3
Springer eBook Collection
3
Studia ekonomiczne : zeszyty naukowe Uniwersytetu Ekonomicznego w Katowicach
3
Advanced series in management
2
Advances in E-Business research (AEBR) book series
2
Advances in e-business research series
2
Advances in human and social aspects of technology (AHSAT) book series
2
Advances in human resources management and organizational development (AHRMOD) book series
2
Advances in logistics, operations, and management science (ALOMS) book series
2
Berichte aus der Betriebswirtschaft
2
Cadernos Adenauer
2
Electronic markets : the international journal on networked business
2
Gabler Research
2
Handbuch
2
Information economics and policy : IEP
2
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ECONIS (ZBW)
656
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656
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1
Understanding the
social
media
phenomenon : terminological examination and perception of its entities
Bühler, Julian
-
2017
Persistent link: https://www.econbiz.de/10011805503
Saved in:
2
"Essays on consumers' attitudes toward digital communication"
Lütjens, Henk
-
2019
Consumer attitudes, digital communication,
social
media
advertising, online touchpoints, mobile advertising. - this … effectiveness of different forms of digital advertising, namely, online touchpoints, mobile advertising, and
social
media
…
Persistent link: https://www.econbiz.de/10012107488
Saved in:
3
Circulation of loyalty : relationships between mobile messenger service and offline flagship store : [The 22nd Biennial Conference of the International Telecommunications Society]
Kim, Junghwan
;
Choi, Mideum
;
Hwang, ShinYoung
-
2018
LINE, the global mobile messenger service provider, has been extending its online business to the offline platform. Among many services, LINE FRIENDS, which manages the character business of LINE, launched an offline flagship store in Korea, Japan, and Southeast Asia (LINE FRIENDS, 2018.01.25)....
Persistent link: https://www.econbiz.de/10012012548
Saved in:
4
Praxishandbuch
Social
Media
Recruiting : Experten Know-How, Praxistipps, Rechtshinweise
Dannhäuser, Ralph
(
ed.
)
-
2020
-
4., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012287775
Saved in:
5
Influencer Marketing : für Unternehmen und Influencer: Strategien, Erfolgsfaktoren, Instrumente, rechtlicher Rahmen. Mit vielen Beispielen
Jahnke, Marlis
(
ed.
)
-
2021
-
2., überarbeitete und erweiterte Auflage
nicht nur Instagram -- Wie tickt TikTok - der neue Stern am
Social
Media
-Himmel? -- Wie geht das? Herausforderungen für …
Persistent link: https://www.econbiz.de/10012440012
Saved in:
6
Social
Media
Marketing und Data Analytics : aktuelle Entwicklungen und Herausforderungen
Zerres, Christopher
(
ed.
);
Drechsler, Dirk
(
ed.
)
-
2018
-
1. Auflage
Persistent link: https://www.econbiz.de/10013420702
Saved in:
7
The SAGE handbook of
social
media
marketing
Hanlon, Annmarie
(
ed.
);
Tuten, Tracy L.
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013357362
Saved in:
8
Internet platforms' threats : Facebook, Google, etc.
Alleman, James H.
-
2018
content (Economist 2017c). Facebook dominates the
social
media
market (Galloway 2017, p. 96); Amazon has nearly 40 percent of …
Persistent link: https://www.econbiz.de/10012012003
Saved in:
9
Where do you sell your products online? : a seller perspective on online shopping platforms
Lee, Saerom
;
Ryu, Min Ho
;
Lee, Sang Yup
;
Kwak, Dong-Heon
-
2018
With the rapid development of information and communication technologies, various online shopping platforms have emerged. To understand the success of platform strategies, it is important to verify the features that are important to attract sellers. To estimate the economic value of free...
Persistent link: https://www.econbiz.de/10012004979
Saved in:
10
Community Building mit Influencern : kreative Wirtschaftskommunikation in der Plattformökonomie
Behrmann, Malte
;
Konhäusner, Peter
;
Mehner, Jaqueline
; …
-
bbw Hochschule
-
2018
Persistent link: https://www.econbiz.de/10012004443
Saved in:
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